Pop Culture Group Co., Ltd provides living entertainment services and digital entertainment services to corporate clients in China. It hosts concerts and hip-hop related events, including stage plays, dance competitions, cultural and musical festivals, and promotional parties, as well as creates hip-hop related online programs; and provides event planning and execution services comprising communication, planning, design, production, reception, execution, and analysis services to advertising and media service providers, industry associations, and companies in a range of industries, such as consumer goods, real estate, tourism, entertainment, technology, e-commerce, education, and sports. The company also offers marketing services, including brand promotion, such as trademark and logo design, visual identity system design, brand positioning and personality design, and digital solutions; and other services, including digital collection sales, software development services, music recording services, Software-as-a-Service (SaaS) software services, and advertisement distribution services to corporate clients. In addition, it provides rental services.