<p>針對農村地區的目標使得 <strong>達樂</strong>(DG 0.14%) 多年來實現了穩健增長。進入大型零售商避開的市場使其成為這些地區消費者的一站式購物選擇。</p>
<p>但如果消費者有其他選擇來考慮低價消費品呢？隨着電子商務巨頭 <strong>亞馬遜</strong>(AMZN -0.23%) 計劃為全國許多農村市場提供快速配送選項，這可能很快就會成為現實。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMzQvcGVvcGxlLXdvcmtpbmctaW4tYS13YXJlaG91c2UuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMzQvcGVvcGxlLXdvcmtpbmctaW4tYS13YXJlaG91c2UuanBnJnc9NzAw"/></p>
<p>圖片來源：Getty Images。</p>
<h2>亞馬遜計劃到明年將其配送網絡擴大三倍</h2>
<p>在線購物並不是一個新現象，也並不意味着對達樂的威脅。農村消費者可以像其他人一樣在線購物——但配送可能需要更長時間。如果你需要立即購買某樣東西，在線購物在這種情況下並不是一個現實的選擇，這就是達樂能夠在眾多在線購物選項中成功的原因。</p>
<p>但亞馬遜不僅計劃明年在更多地區提供配送，它還將向 4000 個小城市、城鎮和社區提供當日和次日配送。這意味着在一些農村社區，客户可以在_幾小時內_收到配送。這是達樂在在線市場上未曾擔心過的競爭。而這就是亞馬遜威脅的重大原因。</p>
<p>亞馬遜還利用人工智能（AI）來幫助預測特定社區需要存貨的商品，這可以更好地為公司在擴展到小城鎮時的成功定位。</p>
<h2>達樂會陷入困境嗎？</h2>
<p>達樂為其客户提供當日配送，因此在亞馬遜最新的擴張計劃面前不會顯得毫無準備。但它現在面臨着亞馬遜這個龐大的競爭對手，亞馬遜可能會奪取市場份額。</p>
<p>這家美元商店零售商可能會失去銷售額，並可能需要在價格上變得更加激進，這將削弱其本已微薄的利潤率。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png"/></p>
<p>DG 利潤率數據來源於 YCharts</p>
<p>達樂近年來已經在利潤率下降方面苦苦掙扎，而現在，潛在的競爭加劇可能會使當前的情況更加惡化。</p>
<p>亞馬遜正在投資數十億美元在相對較短的時間內建立其網絡，這對達樂來説並不容易競爭。考慮到亞馬遜對細節的關注和基於 AI 的分析，預計它將瞄準最有利可圖和最具吸引力的農村市場，這可能對達樂造成最嚴重的打擊。這就是為什麼我認為這家零售股票在未來可能會面臨嚴重困境。</p>
<h2>我會避免投資達樂股票</h2>
<p>達樂的核心客户最近甚至難以購買基本生活必需品。儘管在經濟狀況惡化的情況下，高收入消費者在達樂的消費有所增加，但該公司的增長前景在短期內看起來並不樂觀。在當前的財政年度（截至 1 月），達樂預計可比銷售增長在 1.5% 到 2.5% 之間。</p>
<p>而現在，得益於亞馬遜，即使是其長期增長前景也可能並不強勁。</p>
<p>鑑於達樂的利潤率微薄，其運營幾乎沒有出錯的空間。一旦亞馬遜開始向農村地區推出更快的配送選項，業務可能會感受到壓力。這為達樂這個已經風險較大的股票引入了新的風險。我不看好它在與亞馬遜競爭中的成功幾率，這就是為什麼我會避免投資達樂股票，因為其基本面在未來幾年可能會變得更糟。</p>

亞馬遜

達樂

<p>亞馬遜計劃擴大其配送網絡，在 4000 個農村地區提供當日和次日配送，這對在這些市場蓬勃發展的達樂構成了重大威脅。雖然達樂目前提供當日配送，但在亞馬遜先進的人工智能驅動的物流和定價策略面前，它可能會面臨競爭壓力。隨着利潤率下降和競爭加劇，達樂的增長前景顯得黯淡，因此建議投資者避免購買其股票，因為公司面臨新的風險</p>

<p>Targeting rural areas has enabled <strong>Dollar General</strong>(DG 0.14%) to generate solid growth for years. Going into markets big-box retailers avoided has allowed it to be the one-stop shop for consumers in those areas.</p>
<div class="lb-trans"><p>針對農村地區的目標使得 <strong>達樂</strong>(DG 0.14%) 多年來實現了穩健增長。進入大型零售商避開的市場使其成為這些地區消費者的一站式購物選擇。</p>
</div><p>But what if shoppers had a different option to consider for low-priced consumer goods? That could soon be a reality as e-commerce giant <strong>Amazon</strong>(AMZN -0.23%) is looking to offer fast delivery options to many rural markets across the country.</p>
<div class="lb-trans"><p>但如果消費者有其他選擇來考慮低價消費品呢？隨着電子商務巨頭 <strong>亞馬遜</strong>(AMZN -0.23%) 計劃為全國許多農村市場提供快速配送選項，這可能很快就會成為現實。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMzQvcGVvcGxlLXdvcmtpbmctaW4tYS13YXJlaG91c2UuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F823134%2Fpeople-working-in-a-warehouse.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Amazon to triple its delivery network by next year</h2>
<div class="lb-trans"><h2>亞馬遜計劃到明年將其配送網絡擴大三倍</h2>
</div><p>Online shopping is not a new phenomenon or threat to Dollar General by any means. Rural shoppers can shop for goods online just like anyone else -- but delivery may take longer. If you need something right away, buying online is not going to be a realistic option in those cases, which is why Dollar General has been able to succeed even amid a flurry of online shopping options.</p>
<div class="lb-trans"><p>在線購物並不是一個新現象，也並不意味着對達樂的威脅。農村消費者可以像其他人一樣在線購物——但配送可能需要更長時間。如果你需要立即購買某樣東西，在線購物在這種情況下並不是一個現實的選擇，這就是達樂能夠在眾多在線購物選項中成功的原因。</p>
</div><p>But Amazon isn't just planning to offer delivery in more areas next year, it's going to offer same-day and next-day delivery to 4,000 small cities, towns, and communities. This means that in some rural communities, customers could receive deliveries within <em>hours</em>. That's the kind of competition Dollar General hasn't had to worry about from online marketplaces. And this is why the Amazon threat is a considerable one.</p>
<div class="lb-trans"><p>但亞馬遜不僅計劃明年在更多地區提供配送，它還將向 4000 個小城市、城鎮和社區提供當日和次日配送。這意味着在一些農村社區，客户可以在_幾小時內_收到配送。這是達樂在在線市場上未曾擔心過的競爭。而這就是亞馬遜威脅的重大原因。</p>
</div><p>Amazon is also utilizing artificial intelligence (AI) to help predict which items it needs to stock in specific communities, which can better position the company for success as it expands into small towns.</p>
<div class="lb-trans"><p>亞馬遜還利用人工智能（AI）來幫助預測特定社區需要存貨的商品，這可以更好地為公司在擴展到小城鎮時的成功定位。</p>
</div><h2>Is Dollar General in trouble?</h2>
<div class="lb-trans"><h2>達樂會陷入困境嗎？</h2>
</div><p>Dollar General offers same-day delivery to its customers, so it won't exactly be caught flat-footed with Amazon's latest expansion plans. But it's now facing a mammoth competitor in Amazon, which could conceivably take market share.</p>
<div class="lb-trans"><p>達樂為其客户提供當日配送，因此在亞馬遜最新的擴張計劃面前不會顯得毫無準備。但它現在面臨着亞馬遜這個龐大的競爭對手，亞馬遜可能會奪取市場份額。</p>
</div><p>The dollar store retailer may lose sales and it may need to become more aggressive in price, which would cut into its already thin margins.</p>
<div class="lb-trans"><p>這家美元商店零售商可能會失去銷售額，並可能需要在價格上變得更加激進，這將削弱其本已微薄的利潤率。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png" alt="" original-src="https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png"/></p>
<p>DG Profit Margin data by YCharts</p>
<div class="lb-trans"><p>DG 利潤率數據來源於 YCharts</p>
</div><p>Dollar General has already been struggling with declining margins in recent years, and now, potentially heightened competition could exacerbate the current situation.</p>
<div class="lb-trans"><p>達樂近年來已經在利潤率下降方面苦苦掙扎，而現在，潛在的競爭加劇可能會使當前的情況更加惡化。</p>
</div><p>Amazon is investing billions to build its network in a fairly short time frame and that isn't going to be easy for Dollar General to compete with. With Amazon's attention to detail and AI-powered analytics, odds are it's going to go after the most profitable and lucrative rural markets, which could hit Dollar General the hardest. That's why I definitely think the retail stock could be in deep trouble in the future.</p>
<div class="lb-trans"><p>亞馬遜正在投資數十億美元在相對較短的時間內建立其網絡，這對達樂來説並不容易競爭。考慮到亞馬遜對細節的關注和基於 AI 的分析，預計它將瞄準最有利可圖和最具吸引力的農村市場，這可能對達樂造成最嚴重的打擊。這就是為什麼我認為這家零售股票在未來可能會面臨嚴重困境。</p>
</div><h2>I'd steer clear of Dollar General stock</h2>
<div class="lb-trans"><h2>我會避免投資達樂股票</h2>
</div><p>Dollar General's core customer has been struggling to even buy the bare essentials of late. And while higher-income shoppers are spending more at Dollar General in light of worsening economic conditions, the company's growth prospects don't look great in the near term. For the current fiscal year (which ends in January), Dollar General is anticipating comparable sales growth between 1.5% and 2.5%.</p>
<div class="lb-trans"><p>達樂的核心客户最近甚至難以購買基本生活必需品。儘管在經濟狀況惡化的情況下，高收入消費者在達樂的消費有所增加，但該公司的增長前景在短期內看起來並不樂觀。在當前的財政年度（截至 1 月），達樂預計可比銷售增長在 1.5% 到 2.5% 之間。</p>
</div><p>And now, thanks to Amazon, even its long-term growth prospects may not be all that strong.</p>
<div class="lb-trans"><p>而現在，得益於亞馬遜，即使是其長期增長前景也可能並不強勁。</p>
</div><p>There isn't much room for error in Dollar General's operations given its thin margins. And the business could feel the squeeze once Amazon starts rolling out faster delivery options to rural areas. It introduces a new risk for an already risky stock in Dollar General. I don't like its odds of success in competing against Amazon, which is why I'd avoid Dollar General stock as its fundamentals could get even worse in the years ahead.</p>
<div class="lb-trans"><p>鑑於達樂的利潤率微薄，其運營幾乎沒有出錯的空間。一旦亞馬遜開始向農村地區推出更快的配送選項，業務可能會感受到壓力。這為達樂這個已經風險較大的股票引入了新的風險。我不看好它在與亞馬遜競爭中的成功幾率，這就是為什麼我會避免投資達樂股票，因為其基本面在未來幾年可能會變得更糟。</p>
</div>

Amazon Is Going to Offer Fast Delivery in Rural Areas. Should Dollar General Investors Be Worried?

- Dollar General 在農村市場取得增長，但面臨亞馬遜的競爭威脅。  
- 亞馬遜計劃在 4000 個小城鎮提供同日和次日送貨服務。  
- 這可能導致 Dollar General 銷售下降，利潤空間進一步壓縮。  

亞馬遜計劃在農村地區提供快速配送服務，達樂的投資者是否應該感到擔憂？