<p>Kirkland’s 最近的財報電話會議呈現出複雜的局面，既有成功的舉措，也面臨重大挑戰。雖然 Bed Bath &amp; Beyond Home 店的開設和戰略擴張計劃受到讚揚，但公司也遭遇了龍捲風影響、電子商務銷售下滑和關税增加的逆風，導致整體銷售和盈利能力下降。</p>
<h2>Bed Bath &amp; Beyond Home 店的成功開設</h2>
<p>位於田納西州布倫特伍德的首家 Bed Bath &amp; Beyond Home 店是 Kirkland’s 最近表現中的一個亮點。該店超出了銷售預期，吸引了大量顧客流量和新客户。令人印象深刻的是，這次改造的資本支出控制在 30,000 美元以下，展示了其成本效益的轉型策略。</p>
<h2>戰略店鋪改造與增長計劃</h2>
<p>Kirkland’s 計劃在未來 24 個月內將所有 Home 店改造為 Bed Bath &amp; Beyond 門店。這一戰略舉措旨在利用現有基礎設施進行輕資本轉型，每次改造預計成本低於 100,000 美元。這種方法旨在促進快速擴張和增長。</p>
<h2>批發擴張計劃</h2>
<p>為了促進增長，Kirkland’s 計劃擴展到批發市場。這一擴張預計將提高供應鏈效率並增強單位經濟性，為增長提供新的途徑。</p>
<h2>龍捲風對配送中心的影響</h2>
<p>由於 5 月底發生的龍捲風，公司的傑克遜（田納西州）配送中心遭遇了重大幹擾。這場自然災害嚴重影響了電子商務運營，導致銷售出現 750 個基點的負面影響。</p>
<h2>電子商務銷售下降</h2>
<p>電子商務銷售在可比銷售中大幅下降 38.5%，這一情況因龍捲風的干擾而加劇。這一下降對公司維持銷售勢頭構成了重大挑戰。</p>
<h2>淨銷售和盈利能力整體下降</h2>
<p>Kirkland’s 報告本季度淨銷售額為 7580 萬美元，較去年同期的 8630 萬美元下降，主要由於可比銷售下降 9.7%。毛利率也下降了 410 個基點，降至 16.3%，反映出公司面臨的更廣泛挑戰。</p>
<h2>關税成本增加</h2>
<p>公司一直在應對關税成本的增加，這對毛利率造成了 30 個基點的影響。這些成本預計將在下個季度繼續施加壓力。</p>
<h2>淨虧損增加</h2>
<p>Kirkland’s 報告淨虧損為 1940 萬美元，較去年同期的 1450 萬美元有所上升。調整龍捲風影響後，淨虧損為 1780 萬美元，突顯出近期挑戰帶來的財務壓力。</p>
<h2>前瞻性指導</h2>
<p>展望未來，Kirkland’s 將與 Bed Bath &amp; Beyond 的戰略合作伙伴關係作為其增長戰略的核心要素。公司計劃繼續推進店鋪改造舉措，並旨在減輕關税壓力。儘管面臨挑戰，但布倫特伍德新店的成功開設為未來的表現提供了樂觀的前景。</p>
<p>總之，Kirkland’s 的財報電話會議反映出樂觀與謹慎的結合。儘管公司在戰略舉措上取得了進展，但也面臨來自自然災害和關税等外部因素的重大挑戰。專注於轉型零售業務和擴展新市場仍然是其未來增長戰略的核心。</p>

Kirklands傢俱

<p>Kirkland 最近的財報電話會議顯示出混合的結果，成功的舉措如 Bed Bath & Beyond Home 商店的推出被龍捲風影響、電子商務銷售下降和關税增加等挑戰所掩蓋。公司報告淨虧損 1940 萬美元， comparable sales 下降 9.7%，導致總淨銷售額降至 7580 萬美元。儘管面臨這些困難，Kirkland 計劃將其 Home 商店轉型為 Bed Bath & Beyond 專賣店，並擴展到批發市場，旨在實現增長和提高供應鏈效率</p>

<p>The recent earnings call for Kirkland’s painted a mixed picture, highlighting both successful initiatives and significant challenges. While the launch of the Bed Bath &amp; Beyond Home store and strategic expansion plans were celebrated, the company faced headwinds from tornado impacts, declining e-commerce sales, and increased tariffs, leading to an overall decline in sales and profitability.</p>
<div class="lb-trans"><p>Kirkland’s 最近的財報電話會議呈現出複雜的局面，既有成功的舉措，也面臨重大挑戰。雖然 Bed Bath &amp; Beyond Home 店的開設和戰略擴張計劃受到讚揚，但公司也遭遇了龍捲風影響、電子商務銷售下滑和關税增加的逆風，導致整體銷售和盈利能力下降。</p>
</div><h2>Successful Launch of Bed Bath &amp; Beyond Home Store</h2>
<div class="lb-trans"><h2>Bed Bath &amp; Beyond Home 店的成功開設</h2>
</div><p>The first Bed Bath &amp; Beyond Home store in Brentwood, Tennessee, was a bright spot in Kirkland’s recent performance. The store exceeded sales expectations, attracting significant customer traffic and new acquisitions. Impressively, the capital expenditure for this conversion was kept under $30,000, demonstrating a cost-effective transformation strategy.</p>
<div class="lb-trans"><p>位於田納西州布倫特伍德的首家 Bed Bath &amp; Beyond Home 店是 Kirkland’s 最近表現中的一個亮點。該店超出了銷售預期，吸引了大量顧客流量和新客户。令人印象深刻的是，這次改造的資本支出控制在 30,000 美元以下，展示了其成本效益的轉型策略。</p>
</div><h2>Strategic Store Conversions and Growth Plans</h2>
<div class="lb-trans"><h2>戰略店鋪改造與增長計劃</h2>
</div><p>Kirkland’s has ambitious plans to convert all its Home stores into Bed Bath &amp; Beyond outlets within the next 24 months. This strategic move aims to leverage existing infrastructure for a capital-light transformation, with each conversion expected to cost less than $100,000. This approach is designed to facilitate rapid scaling and growth.</p>
<div class="lb-trans"><p>Kirkland’s 計劃在未來 24 個月內將所有 Home 店改造為 Bed Bath &amp; Beyond 門店。這一戰略舉措旨在利用現有基礎設施進行輕資本轉型，每次改造預計成本低於 100,000 美元。這種方法旨在促進快速擴張和增長。</p>
</div><h2>Wholesale Expansion Plans</h2>
<div class="lb-trans"><h2>批發擴張計劃</h2>
</div><p>In a bid to bolster growth, Kirkland’s is planning to expand into the wholesale market. This expansion is expected to enhance supply chain efficiency and strengthen unit economics, providing a new avenue for growth.</p>
<div class="lb-trans"><p>為了促進增長，Kirkland’s 計劃擴展到批發市場。這一擴張預計將提高供應鏈效率並增強單位經濟性，為增長提供新的途徑。</p>
</div><h2>Tornado Impact on Distribution Center</h2>
<div class="lb-trans"><h2>龍捲風對配送中心的影響</h2>
</div><p>The company faced significant disruption due to a tornado that hit its Jackson, Tennessee distribution center in late May. This natural disaster severely affected e-commerce operations, contributing to a 750 basis point negative impact on sales.</p>
<div class="lb-trans"><p>由於 5 月底發生的龍捲風，公司的傑克遜（田納西州）配送中心遭遇了重大幹擾。這場自然災害嚴重影響了電子商務運營，導致銷售出現 750 個基點的負面影響。</p>
</div><h2>Decline in E-commerce Sales</h2>
<div class="lb-trans"><h2>電子商務銷售下降</h2>
</div><p>E-commerce sales saw a steep decline of 38.5% in comparable sales, a situation worsened by the tornado disruption. This decline has been a significant challenge for the company in maintaining its sales momentum.</p>
<div class="lb-trans"><p>電子商務銷售在可比銷售中大幅下降 38.5%，這一情況因龍捲風的干擾而加劇。這一下降對公司維持銷售勢頭構成了重大挑戰。</p>
</div><h2>Overall Decline in Net Sales and Profitability</h2>
<div class="lb-trans"><h2>淨銷售和盈利能力整體下降</h2>
</div><p>Kirkland’s reported net sales of $75.8 million for the quarter, a drop from $86.3 million the previous year, driven by a 9.7% decline in comparable sales. The gross margin also decreased by 410 basis points to 16.3%, reflecting the broader challenges faced by the company.</p>
<div class="lb-trans"><p>Kirkland’s 報告本季度淨銷售額為 7580 萬美元，較去年同期的 8630 萬美元下降，主要由於可比銷售下降 9.7%。毛利率也下降了 410 個基點，降至 16.3%，反映出公司面臨的更廣泛挑戰。</p>
</div><h2>Increased Tariff Costs</h2>
<div class="lb-trans"><h2>關税成本增加</h2>
</div><p>The company has been grappling with increased tariff costs, which have impacted gross margins by 30 basis points. These costs are expected to continue exerting pressure in the upcoming quarter.</p>
<div class="lb-trans"><p>公司一直在應對關税成本的增加，這對毛利率造成了 30 個基點的影響。這些成本預計將在下個季度繼續施加壓力。</p>
</div><h2>Net Loss Increase</h2>
<div class="lb-trans"><h2>淨虧損增加</h2>
</div><p>Kirkland’s reported a net loss of $19.4 million, up from $14.5 million the previous year. When adjusted for tornado impacts, the net loss stood at $17.8 million, highlighting the financial strain from recent challenges.</p>
<div class="lb-trans"><p>Kirkland’s 報告淨虧損為 1940 萬美元，較去年同期的 1450 萬美元有所上升。調整龍捲風影響後，淨虧損為 1780 萬美元，突顯出近期挑戰帶來的財務壓力。</p>
</div><h2>Forward-Looking Guidance</h2>
<div class="lb-trans"><h2>前瞻性指導</h2>
</div><p>Looking ahead, Kirkland’s is focused on its strategic partnership with Bed Bath &amp; Beyond as a central element of its growth strategy. The company plans to continue its store conversion initiatives and aims to mitigate tariff pressures. Despite the challenges, the success of the new store launch in Brentwood provides a hopeful outlook for future performance.</p>
<div class="lb-trans"><p>展望未來，Kirkland’s 將與 Bed Bath &amp; Beyond 的戰略合作伙伴關係作為其增長戰略的核心要素。公司計劃繼續推進店鋪改造舉措，並旨在減輕關税壓力。儘管面臨挑戰，但布倫特伍德新店的成功開設為未來的表現提供了樂觀的前景。</p>
</div><p>In summary, Kirkland’s earnings call reflected a blend of optimism and caution. While the company is making strides with its strategic initiatives, it faces significant challenges from external factors like natural disasters and tariffs. The focus on transforming its retail presence and expanding into new markets remains central to its future growth strategy.</p>
<div class="lb-trans"><p>總之，Kirkland’s 的財報電話會議反映出樂觀與謹慎的結合。儘管公司在戰略舉措上取得了進展，但也面臨來自自然災害和關税等外部因素的重大挑戰。專注於轉型零售業務和擴展新市場仍然是其未來增長戰略的核心。</p>
</div>

Kirkland's 財報電話會議：面臨的挑戰與戰略舉措