<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/zenfone_1_lg.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1800" height="1200" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/zenfone_1_lg.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> The Zenfone 12 Ultra is Asus’s latest — and perhaps final — flagship phone. </figcaption> </figure> Asus chairman Jonney Shih told Taiwan's Inside that the company is done making phones for now, marking the end of its Zenfone and ROG Phone lines. &#34;Asus will no longer add new mobile phone models in the future,&#34; Shih reportedly said (translated with Google Translate). He didn't entirely rule out a return though, instead saying the company is entering a state of &#34;indefinite observation&#34; of the market, and that it will &#34;continue to take care of the brand's mobile phone users.&#34; Asus's own-brand phones haven't been particularly exciting since the teeny-tiny Zenfone 10 in 2023, though its ROG Phone line has more or less been the gold standard … Read the full story at The Verge.</div>

富臨運業

華虹公司

華是科技

華碩董事長施崇棠宣佈，公司將停止手機生產，這標誌着其 Zenfone 和 ROG Phone 系列的結束。Zenfone 12 Ultra 可能是華碩最後一款旗艦手機。雖然施崇棠表示不會推出新型號，但並沒有完全排除未來重返市場的可能性，指出公司將觀察市場並支持現有手機用户

華碩可能已經生產了它的最後一款手機