<p>香港，2026 年 3 月 13 日 -（ACN Newswire）- 在全球科技革命和中國擴大內需政策的雙重推動下，人工智能與消費場景的融合已進入加速發展階段。作為中國人工智能互動營銷服務領域的領先企業，趣致集團（00917.HK）抓住行業機遇，持續深化 “人工智能 + 消費場景” 的核心戰略。公司在技術研發、業務佈局和全球擴展等多個維度取得了突破，展現出強大的發展韌性和增長潛力。</p>
<p>在 3 月 12 日，趣致集團公佈了 2025 財務業績。根據數據顯示，公司在這一年保持了強勁的增長勢頭，收入達到人民幣 16.63 億元，同比增長 24.2%。更值得注意的是，公司盈利能力持續增強，期間利潤達到人民幣 2.9 億元。公司成功實現了扭虧為盈，標誌着新發展階段的開始。</p>
<p>趣致集團在 2024 年記錄的會計虧損主要歸因於上市期間優先股公允價值的變化。隨着這些與會計相關的干擾因素的消除，公司真正的內在盈利能力愈加明顯，標誌着趣致正式進入由規模效應爆發驅動的黃金增長期。</p>
<p>構建堅實的技術基礎，通過產品創新推動質的業績增長</p>
<p>在 2025 年，趣致集團繼續深化其 “人工智能 + 消費場景” 戰略，增加對基礎技術和平台能力的投資。研發費用同比大幅增長 75%，為公司的發展奠定了堅實的技術基礎。通過構建統一的人工智能技術中台和模塊化能力系統，集團在研發效率和技術可重用性方面取得了提升。</p>
<p>其自研的 AI-OMNI 多模態神經集成協作引擎在感知、決策和執行方面取得了關鍵突破，成為集團產品創新的核心技術支持。憑藉這些技術優勢，趣致集團系統性地推出和升級了一系列人工智能驅動的互動營銷產品，包括人工智能數字人購物助手、人工智能全息營銷櫃、AIGC 中台和資源庫、人工智能代理工作站以及人工智能數據和戰略分析解決方案。這些創新為多個業務和場景的實施提供了可靠支持，直接推動了高質量的收入增長。</p>
<p>業務協同推動擴展，全球佈局釋放新增長潛力</p>
<p>按業務板塊劃分，集團核心業務的營銷服務板塊在 2025 年實現了同比增長 27.8%，收入達到人民幣 14.02 億元。其中，高利潤的增值營銷服務表現突出，收入達到人民幣 2.36 億元，同比增長 32.9%。其收入佔比持續上升，推動了整體收入質量和毛利結構的優化。在 2025 年，該板塊的毛利潤達到人民幣 8.75 億元，同比增長 28.8%。</p>
<p>作為集團 “人工智能體驗消費” 戰略實踐平台，商品銷售板塊在人工智能互動終端的商業轉化效率上持續改善。這是通過在杭州、成都和寧波等高潛力城市擴展終端網絡，優化產品組合以提高毛利率，以及用智能互動營銷替代傳統價格促銷實現的。該板塊與核心營銷服務形成了強大的協同效應，成為前沿技術商業應用的重要場景。在 2025 年，趣致集團商品銷售板塊的收入同比增長 5.2%，達到人民幣 1.94 億元，而毛利潤同比增長 12.7%，達到人民幣 4900 萬元。</p>
<p>生活方式和創新業務的佈局為趣致集團解鎖了全球增長的新維度。在 2025 年，集團聚焦 “人工智能 + 生活方式”，同時擴展至中東、東南亞和澳大利亞。設立了海外業務部門，全面負責全球運營的實施，並與迪拜的關鍵當地合作伙伴達成戰略合作。目前，趣致集團已完成其人工智能驅動的室內娛樂空間的初步準備，並在迪拜和新加坡獲得了運營許可證。海外團隊的建立、產品本地化和精細化，以及軟硬件系統的整合正在穩步推進。集團還完成了本地化人工智能模型的驗證，確保其人工智能驅動的互動體驗能夠準確適應多語言和跨文化場景。這為其海外業務的可擴展擴展奠定了堅實基礎，預計將成為公司業績的第二增長曲線。</p>
<p>擴展客户基礎：人工智能 + 消費場景的新旅程</p>
<p>憑藉其創新高效的商業模式和卓越的服務能力，趣致集團與品牌客户保持了良好穩定的合作關係。此外，公司還擴展了服務的應用場景，豐富和優化了其基於人工智能的互動營銷產品，開發了數據戰略解決方案，並完善了其營銷產品組合和服務模式。因此，公司持續擴大了行業影響力，加深了與優質客户的合作，並穩步增長其高端客户羣體，品牌客户和重點客户的數量均在上升。到 2025 年，趣致集團全年服務的品牌客户總數增加至 332 個，其中包括 58 個重點客户。重點客户的平均收入同比增長 15%，反映出客户價值的持續提升，進一步鞏固了公司持續業績增長的基礎。</p>
<p>在強勁業績的支持下，趣致集團全年保持了良好的財務狀況和充足的現金流。截至 2025 年 12 月 31 日，集團的現金和銀行餘額達到人民幣 15.06 億元，為後續在技術、業務擴展和全球佈局方面的投資提供了強有力的支持。</p>
<p>總之，趣致集團在 2025 年的卓越表現是其多年深耕人工智能技術和堅定實施 “人工智能 + 消費場景” 戰略的必然結果。從虧損到盈利的轉變進一步證明了其商業模式的可持續性和盈利能力的增長潛力。</p>
<p>展望未來，隨着人工智能與實體消費場景的深度融合，大規模部署人工智能應用的機會窗口已經出現。以技術為核心，以場景為基礎，趣致集團正在構建一個跨區域、端到端的人工智能生活方式平台。在新質量生產力加速培育的背景下，公司憑藉其技術壁壘、場景優勢和全球視野，具備繼續引領人工智能與消費融合的行業轉型，並實現自身長期可持續發展的良好基礎。</p>
<p>版權 © 2026 ACN Newswire。保留所有權利。</p>

趣致集團

<p>趣致集團在 2025 年的財務表現實現了顯著的扭轉，淨利潤達到 2.9 億元人民幣，收入為 16.63 億元人民幣，同比增長 24.2%。公司專注於將人工智能與消費場景相結合，研發費用增長了 75%，並推出了創新的人工智能驅動的營銷產品。營銷服務部門的收入增長了 27.8%，而商品銷售部門增長了 5.2%。趣致集團還在全球範圍內擴展業務，在中東和東南亞開展運營，為未來的增長奠定了基礎</p>

<p>HONG KONG, Mar 13, 2026 - (ACN Newswire) - Against the dual boost of a global technological revolution and China's policies to expand domestic demand, the integration of AI with consumption scenarios has entered a phase of accelerated development. As a leading enterprise in China's AI interactive marketing services sector, Qunabox Group (00917.HK) has seized industry opportunities and continued to deepen its core strategy of 'AI + Consumption Scenarios'. The Company has achieved breakthroughs across multiple dimensions, including technological research and development, business deployment and global expansion, demonstrating strong development resilience and growth potential.</p>
<div class="lb-trans"><p>香港，2026 年 3 月 13 日 -（ACN Newswire）- 在全球科技革命和中國擴大內需政策的雙重推動下，人工智能與消費場景的融合已進入加速發展階段。作為中國人工智能互動營銷服務領域的領先企業，趣致集團（00917.HK）抓住行業機遇，持續深化 “人工智能 + 消費場景” 的核心戰略。公司在技術研發、業務佈局和全球擴展等多個維度取得了突破，展現出強大的發展韌性和增長潛力。</p>
</div><p>On 12 March, Qunabox Group announced its 2025 financial results. According to the data, the Company maintained a robust growth momentum during the year, recording revenue of RMB1.663 billion, a year-on-year increase of 24.2%. More notably, the Company's profitability continued to strengthen, with profit for the period reaching RMB290 million. The Company successfully turned losses into profits, marking the beginning of a new stage of development.</p>
<div class="lb-trans"><p>在 3 月 12 日，趣致集團公佈了 2025 財務業績。根據數據顯示，公司在這一年保持了強勁的增長勢頭，收入達到人民幣 16.63 億元，同比增長 24.2%。更值得注意的是，公司盈利能力持續增強，期間利潤達到人民幣 2.9 億元。公司成功實現了扭虧為盈，標誌着新發展階段的開始。</p>
</div><p>The accounting loss recorded by Qunabox Group in 2024 was mainly attributable to changes in the fair value of preferred shares during the listing period. With the elimination of these accounting-related disturbances, the Company's genuine intrinsic profitability has become increasingly evident, signaling that Qunabox has officially entered a golden period of growth driven by the explosive release of scale effects.</p>
<div class="lb-trans"><p>趣致集團在 2024 年記錄的會計虧損主要歸因於上市期間優先股公允價值的變化。隨着這些與會計相關的干擾因素的消除，公司真正的內在盈利能力愈加明顯，標誌着趣致正式進入由規模效應爆發驅動的黃金增長期。</p>
</div><p>Building a Solid Technological Foundation and Driving Qualitative Performance Growth Through Product Innovation</p>
<div class="lb-trans"><p>構建堅實的技術基礎，通過產品創新推動質的業績增長</p>
</div><p>In 2025, Qunabox Group continued to deepen its 'AI + Consumption Scenarios' strategy by increasing investment in underlying technologies and platform capabilities. R&amp;D expenses rose significantly by 75% year-on-year, laying a solid technological foundation for the Company's development. By building a unified AI technology middle platform and a modular capability system, the Group achieved improvements in both R&amp;D efficiency and technology reusability.</p>
<div class="lb-trans"><p>在 2025 年，趣致集團繼續深化其 “人工智能 + 消費場景” 戰略，增加對基礎技術和平台能力的投資。研發費用同比大幅增長 75%，為公司的發展奠定了堅實的技術基礎。通過構建統一的人工智能技術中台和模塊化能力系統，集團在研發效率和技術可重用性方面取得了提升。</p>
</div><p>Its self-developed AI-OMNI multimodal neural integrated collaboration engine achieved key breakthroughs in perception, decision-making, and execution, becoming the core technological support for the Group's product innovation. Leveraging these technological advantages, Qunabox Group systematically launched and upgraded a series of AI-powered interactive marketing products, including AI digital human shopping assistants, AI holographic marketing cabinets, an AIGC middle platform and resource library, AI Agent workstations, and AI data and strategy analytics solutions. These innovations provide reliable support for implementation across multiple businesses and scenarios, directly driving high-quality revenue growth.</p>
<div class="lb-trans"><p>其自研的 AI-OMNI 多模態神經集成協作引擎在感知、決策和執行方面取得了關鍵突破，成為集團產品創新的核心技術支持。憑藉這些技術優勢，趣致集團系統性地推出和升級了一系列人工智能驅動的互動營銷產品，包括人工智能數字人購物助手、人工智能全息營銷櫃、AIGC 中台和資源庫、人工智能代理工作站以及人工智能數據和戰略分析解決方案。這些創新為多個業務和場景的實施提供了可靠支持，直接推動了高質量的收入增長。</p>
</div><p>Business Synergy Fueling Expansion, Global Layout Unlocking New Growth Potential</p>
<div class="lb-trans"><p>業務協同推動擴展，全球佈局釋放新增長潛力</p>
</div><p>By business segment, the marketing services segment, the Group's core business, recorded a year-on-year revenue increase of 27.8% in 2025 to reach RMB1.402 billion. Among them, the high-margin value-added marketing services delivered a standout performance, with revenue hitting RMB236 million, a year-on-year surge of 32.9%. Its revenue share continued to rise, driving the optimization of the overall revenue quality and gross margin structure. In 2025, the gross profit of this segment amounted to RMB875 million, up 28.8% year on year.</p>
<div class="lb-trans"><p>按業務板塊劃分，集團核心業務的營銷服務板塊在 2025 年實現了同比增長 27.8%，收入達到人民幣 14.02 億元。其中，高利潤的增值營銷服務表現突出，收入達到人民幣 2.36 億元，同比增長 32.9%。其收入佔比持續上升，推動了整體收入質量和毛利結構的優化。在 2025 年，該板塊的毛利潤達到人民幣 8.75 億元，同比增長 28.8%。</p>
</div><p>As the strategic practice platform for the Group's &#34;AI experiential consumption&#34; initiative, the merchandise sales segment achieved continuous improvements in the commercial conversion efficiency of AI interactive terminals. This was accomplished through expanding the terminal network in high-potential cities such as Hangzhou, Chengdu and Ningbo, optimizing the product portfolio toward higher-margin items, and replacing traditional price promotions with intelligent interactive marketing. The segment has developed strong synergies with the core marketing services and become an important scenario for the commercial application of cutting-edge technologies. In 2025, revenue from the merchandise sales segment of Qunabox Group increased by 5.2% year on year to RMB194 million, while gross profit rose by 12.7% year on year to RMB49 million.</p>
<div class="lb-trans"><p>作為集團 “人工智能體驗消費” 戰略實踐平台，商品銷售板塊在人工智能互動終端的商業轉化效率上持續改善。這是通過在杭州、成都和寧波等高潛力城市擴展終端網絡，優化產品組合以提高毛利率，以及用智能互動營銷替代傳統價格促銷實現的。該板塊與核心營銷服務形成了強大的協同效應，成為前沿技術商業應用的重要場景。在 2025 年，趣致集團商品銷售板塊的收入同比增長 5.2%，達到人民幣 1.94 億元，而毛利潤同比增長 12.7%，達到人民幣 4900 萬元。</p>
</div><p>The layout of lifestyle and innovative businesses has unlocked a new dimension of global growth for Qunabox Group. In 2025, focusing on &#34;AI + Lifestyle&#34;, the Group expanded into the Middle East, Southeast Asia and Australia simultaneously. An overseas business department was established to oversee the full implementation of global operations, and strategic cooperation has been reached with key local partners in Dubai. Currently, Qunabox Group has completed the preliminary preparations for its AI-powered indoor entertainment spaces and obtained operating licenses in Dubai and Singapore. The establishment of overseas teams, product localization and refinement, as well as the integration of software and hardware systems are advancing steadily. The Group has also completed the validation of localized AI models, ensuring that its AI-driven interactive experiences can be accurately adapted to multilingual and cross-cultural scenarios. This lays a solid foundation for the scalable expansion of its overseas business, which is expected to become the Company's second growth curve for performance.</p>
<div class="lb-trans"><p>生活方式和創新業務的佈局為趣致集團解鎖了全球增長的新維度。在 2025 年，集團聚焦 “人工智能 + 生活方式”，同時擴展至中東、東南亞和澳大利亞。設立了海外業務部門，全面負責全球運營的實施，並與迪拜的關鍵當地合作伙伴達成戰略合作。目前，趣致集團已完成其人工智能驅動的室內娛樂空間的初步準備，並在迪拜和新加坡獲得了運營許可證。海外團隊的建立、產品本地化和精細化，以及軟硬件系統的整合正在穩步推進。集團還完成了本地化人工智能模型的驗證，確保其人工智能驅動的互動體驗能夠準確適應多語言和跨文化場景。這為其海外業務的可擴展擴展奠定了堅實基礎，預計將成為公司業績的第二增長曲線。</p>
</div><p>Expanding Customer Base: A New Journey for AI + Consumption Scenarios</p>
<div class="lb-trans"><p>擴展客户基礎：人工智能 + 消費場景的新旅程</p>
</div><p>Leveraging its innovative and efficient business model and outstanding service capabilities, Qunabox Group has maintained sound and stable partnerships with brand clients. Additionally, the Company has expanded the application scenarios of its services, enriched and optimized its AI-driven interactive marketing products, developed data strategy solutions, and refined its marketing product portfolio and service model. As a result, the Company has continuously expanded its industry influence, deepened cooperation with high-quality clients, and steadily grown its premium client base, with both the number of brand clients and key accounts on the rise. In 2025, the total number of brand clients served by Qunabox Group increased to 332 for the full year, including 58 key accounts. The average revenue per key account grew by 15% year on year, reflecting a continuous rise in client value and further consolidating the foundation for the Company's sustained performance growth.</p>
<div class="lb-trans"><p>憑藉其創新高效的商業模式和卓越的服務能力，趣致集團與品牌客户保持了良好穩定的合作關係。此外，公司還擴展了服務的應用場景，豐富和優化了其基於人工智能的互動營銷產品，開發了數據戰略解決方案，並完善了其營銷產品組合和服務模式。因此，公司持續擴大了行業影響力，加深了與優質客户的合作，並穩步增長其高端客户羣體，品牌客户和重點客户的數量均在上升。到 2025 年，趣致集團全年服務的品牌客户總數增加至 332 個，其中包括 58 個重點客户。重點客户的平均收入同比增長 15%，反映出客户價值的持續提升，進一步鞏固了公司持續業績增長的基礎。</p>
</div><p>Supported by strong performance, Qunabox Group maintained a sound financial position and ample cash flow throughout the year. As at 31 December 2025, the Group's cash and bank balances amounted to RMB1.506 billion, providing strong support for subsequent investments in technology, business expansion and global deployment.</p>
<div class="lb-trans"><p>在強勁業績的支持下，趣致集團全年保持了良好的財務狀況和充足的現金流。截至 2025 年 12 月 31 日，集團的現金和銀行餘額達到人民幣 15.06 億元，為後續在技術、業務擴展和全球佈局方面的投資提供了強有力的支持。</p>
</div><p>In summary, Qunabox Group's outstanding performance in 2025 is the inevitable result of its years of deep engagement in AI technologies and its steadfast implementation of the 'AI + Consumption Scenarios' strategy. The turnaround from loss to profit further demonstrates the sustainability of its business model and the growth potential of its profitability.</p>
<div class="lb-trans"><p>總之，趣致集團在 2025 年的卓越表現是其多年深耕人工智能技術和堅定實施 “人工智能 + 消費場景” 戰略的必然結果。從虧損到盈利的轉變進一步證明了其商業模式的可持續性和盈利能力的增長潛力。</p>
</div><p>Looking ahead, as the integration of artificial intelligence with physical consumption scenarios continues to deepen, a window of opportunity has emerged for the large-scale deployment of AI applications. With technology at its core and scenarios as its foundation, Qunabox Group is building a cross-regional, end-to-end AI lifestyle platform. Amid the accelerated cultivation of new quality productive forces, the Company, leveraging its technological barriers, scenario advantages and global vision, is well positioned to continue leading the industry transformation in the integration of AI and consumption and to achieve long-term sustainable development of its own.</p>
<div class="lb-trans"><p>展望未來，隨着人工智能與實體消費場景的深度融合，大規模部署人工智能應用的機會窗口已經出現。以技術為核心，以場景為基礎，趣致集團正在構建一個跨區域、端到端的人工智能生活方式平台。在新質量生產力加速培育的背景下，公司憑藉其技術壁壘、場景優勢和全球視野，具備繼續引領人工智能與消費融合的行業轉型，並實現自身長期可持續發展的良好基礎。</p>
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趣致集團在四年內收入增長三倍，2025 年淨利潤達 2.9 億人民幣