<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/yzcrQZceOn2KbEP8C.EpUg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04MjY-/https://media.zenfs.com/en/afp.com.sg/6576a616728d26e602239a3d4f621f99?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/yzcrQZceOn2KbEP8C.EpUg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04MjY-/https://media.zenfs.com/en/afp.com.sg/6576a616728d26e602239a3d4f621f99"/></p>
<p>在日內瓦的瑞士製造商 H. Moser &amp; Cie 展台上展示的手錶（Fabrice COFFRINI）</p>
<p>日內瓦鐘錶展是鐘錶行業最大的年度展會，週二開幕，受到中東戰爭的影響，奢侈品行業面臨挑戰。</p>
<p>鐘錶與奇蹟展將持續到 4 月 20 日，65 個主要手錶品牌，包括勞力士、百達翡麗和卡地亞，展示他們最新的創作。</p>
<p>儘管中東戰爭對來自海灣國家和東亞的零售商的旅行計劃產生了疑慮，組織者仍預計本週將有約 60,000 名訪客，較去年增加了 5,000 人。</p>
<p>瑞士鐘錶工業聯合會主席伊夫·布格曼（Yves Bugmann）告訴法新社，衝突對鐘錶行業來説是 “額外的挑戰”。</p>
<p>他説，該行業已經面臨許多問題，包括美國的關税衝擊、中國剛剛走出長期房地產危機、瑞士法郎的強勢以及黃金價格。</p>
<p>在戰爭開始之前，凱普勒·舒弗魯克斯（Kepler Cheuvreux）金融服務公司的行業分析師喬恩·考克斯（Jon Cox）預測，瑞士手錶出口將在 2026 年反彈，預計增長約 5%。</p>
<p>但他表示，衝突引發的不確定性現在可能使瑞士手錶行業面臨 “疲軟的增長” 出口。</p>
<p>瑞士投資管理公司 Vontobel 的分析師讓 - 菲利普·貝爾奇（Jean-Philippe Bertschy）在年初預測增長為 4%，但現在更傾向於 “停滯”。</p>
<p>貝爾奇表示，他將在評估鐘錶與奇蹟展的氛圍後修訂 2026 年的預測。</p>
<p>中東市場佔手錶市場的不到 10%。</p>
<p>貝爾奇告訴法新社，這 “並不算小”，尤其是該地區近年來經歷了 “強勁增長”，對高端手錶的熱情尤為明顯。</p>
<p>- 吸引年輕買家 -</p>
<p>隨着巴塞爾鐘錶展在新冠疫情後停辦，日內瓦的鐘表與奇蹟展已成為瑞士鐘錶製造的主要展示活動。</p>
<p>在不到五年的時間裏，參展品牌的數量幾乎翻了一番，2026 年將迎來包括瑞士鐘錶製造業領先品牌愛彼（Audemars Piguet）在內的 11 個新品牌。</p>
<p>該展會是 “與其他品牌互動、與公眾交流以及展示我們專業知識的重要機會”，該品牌的董事總經理伊拉里亞·雷斯塔（Ilaria Resta）告訴法新社。</p>
<p>在帕萊克斯博覽中心，各品牌競爭展示他們的新產品，展覽華麗。</p>
<p>泰格豪雅展示了一級方程式賽車，梵克雅寶展示了精緻的睡蓮和蘆葦，而 IWC 則選擇了太空探索主題。</p>
<p>日內瓦展會曾專為行業專業人士保留，逐漸向公眾開放，成為展示鐘錶製造專業知識的平台。</p>
<p>雖然前四天僅限行業人士，但週末和週一對公眾開放，組織者希望吸引新一代年輕買家。</p>
<p>鐘錶製造是瑞士第三大出口行業，僅次於製藥和工業。</p>
<p>該行業在疫情期間遭受重創，但隨後迅速反彈，因所謂的 “報復性消費”，一些消費者利用封鎖期間的儲蓄購買奢侈手錶，連續三年打破記錄。</p>
<p>但由於中國需求下降，隨後又受到美國關税的影響，過去兩年對該行業來説非常艱難。</p>
<p>瑞士手錶出口在 2024 年首次下降 2.8%，2025 年再次下降 1.7%，降至 256 億瑞士法郎（325 億美元）。</p>
<p>noo/ag/rjm/nl/rmb</p>

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RITN

KLXY

<p>日內瓦鐘錶展是奢侈鐘錶行業的重要活動，儘管中東戰爭帶來了挑戰，但展會如期舉行。儘管預計將有 60,000 名訪客，但衝突引發了對來自海灣國家和東亞的旅行的擔憂。分析師預測瑞士鐘錶出口的增長乏力，之前預計到 2026 年將反彈。此次展會展示了勞力士和卡地亞等主要品牌，旨在吸引年輕買家，自疫情以來參展商數量有所增加。鐘錶製造業是瑞士第三大出口行業，面臨關税和中國需求減少等持續困難</p>

<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/yzcrQZceOn2KbEP8C.EpUg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04MjY-/https://media.zenfs.com/en/afp.com.sg/6576a616728d26e602239a3d4f621f99" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/yzcrQZceOn2KbEP8C.EpUg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04MjY-/https://media.zenfs.com/en/afp.com.sg/6576a616728d26e602239a3d4f621f99"/></p>
<p>Watches displayed at the stand of Swiss manufacturer H. Moser &amp; Cie at the Watches and Wonders salon in Geneva (Fabrice COFFRINI)</p>
<div class="lb-trans"><p>在日內瓦的瑞士製造商 H. Moser &amp; Cie 展台上展示的手錶（Fabrice COFFRINI）</p>
</div><p>The Geneva watch fair, the watchmaking industry's biggest annual showcase, opened Tuesday with the impact of the Middle East war throwing up challenges for the luxury goods sector.</p>
<div class="lb-trans"><p>日內瓦鐘錶展是鐘錶行業最大的年度展會，週二開幕，受到中東戰爭的影響，奢侈品行業面臨挑戰。</p>
</div><p>The Watches and Wonders salon, which runs until April 20, sees 65 major watch brands, including Rolex, Patek Philippe and Cartier display their latest creations.</p>
<div class="lb-trans"><p>鐘錶與奇蹟展將持續到 4 月 20 日，65 個主要手錶品牌，包括勞力士、百達翡麗和卡地亞，展示他們最新的創作。</p>
</div><p>Organisers are expecting around 60,000 visitors during the week -- up from 55,000 last year -- despite the Middle East war casting doubts on the travel plans of retailers from the Gulf states and East Asia.</p>
<div class="lb-trans"><p>儘管中東戰爭對來自海灣國家和東亞的零售商的旅行計劃產生了疑慮，組織者仍預計本週將有約 60,000 名訪客，較去年增加了 5,000 人。</p>
</div><p>The conflict is &#34;an additional challenge for the watchmaking industry&#34;, Yves Bugmann, president of the Federation of the Swiss Watch Industry, told AFP.</p>
<div class="lb-trans"><p>瑞士鐘錶工業聯合會主席伊夫·布格曼（Yves Bugmann）告訴法新社，衝突對鐘錶行業來説是 “額外的挑戰”。</p>
</div><p>The sector already had a lot on its plate, including the US tariffs blitz, China emerging from a long real estate crisis, the strength of the Swiss franc and the price of gold, he said.</p>
<div class="lb-trans"><p>他説，該行業已經面臨許多問題，包括美國的關税衝擊、中國剛剛走出長期房地產危機、瑞士法郎的強勢以及黃金價格。</p>
</div><p>Before the war began, Jon Cox, an industry analyst with Kepler Cheuvreux financial services, was forecasting a rebound in Swiss watch exports in 2026, expecting growth of around five percent, he told AFP.</p>
<div class="lb-trans"><p>在戰爭開始之前，凱普勒·舒弗魯克斯（Kepler Cheuvreux）金融服務公司的行業分析師喬恩·考克斯（Jon Cox）預測，瑞士手錶出口將在 2026 年反彈，預計增長約 5%。</p>
</div><p>But the uncertainties triggered by the conflict are now likely to leave the Swiss watch industry facing &#34;weak growth&#34; in exports, he said.</p>
<div class="lb-trans"><p>但他表示，衝突引發的不確定性現在可能使瑞士手錶行業面臨 “疲軟的增長” 出口。</p>
</div><p>Jean-Philippe Bertschy, an analyst at Swiss investment managers Vontobel, was forecasting four-percent growth at the start of the year, but is now leaning &#34;more towards stagnation&#34;.</p>
<div class="lb-trans"><p>瑞士投資管理公司 Vontobel 的分析師讓 - 菲利普·貝爾奇（Jean-Philippe Bertschy）在年初預測增長為 4%，但現在更傾向於 “停滯”。</p>
</div><p>Bertschy said he would revise his estimates for 2026 after gauging the mood at Watches and Wonders.</p>
<div class="lb-trans"><p>貝爾奇表示，他將在評估鐘錶與奇蹟展的氛圍後修訂 2026 年的預測。</p>
</div><p>The Middle East accounts for just under 10 percent of the watch market.</p>
<div class="lb-trans"><p>中東市場佔手錶市場的不到 10%。</p>
</div><p>That &#34;is not insignificant&#34;, Bertschy told AFP, especially since the region has witnessed &#34;strong growth in recent years&#34;, with particular enthusiasm for top-end watches.</p>
<div class="lb-trans"><p>貝爾奇告訴法新社，這 “並不算小”，尤其是該地區近年來經歷了 “強勁增長”，對高端手錶的熱情尤為明顯。</p>
</div><p>- Attracting younger buyers -</p>
<div class="lb-trans"><p>- 吸引年輕買家 -</p>
</div><p>With the demise of the Baselworld salon following the Covid-19 pandemic, Watches and Wonders in Geneva has established itself as the chief display event for watchmaking in Switzerland.</p>
<div class="lb-trans"><p>隨着巴塞爾鐘錶展在新冠疫情後停辦，日內瓦的鐘表與奇蹟展已成為瑞士鐘錶製造的主要展示活動。</p>
</div><p>Within less than five years, the number of exhibitors has almost doubled, with 2026 welcoming 11 new brands, including Audemars Piguet, a leading name in Swiss watchmaking.</p>
<div class="lb-trans"><p>在不到五年的時間裏，參展品牌的數量幾乎翻了一番，2026 年將迎來包括瑞士鐘錶製造業領先品牌愛彼（Audemars Piguet）在內的 11 個新品牌。</p>
</div><p>The fair is &#34;an important opportunity to interact with other brands, engage with the public, and showcase our expertise&#34;, the brand's managing director Ilaria Resta told AFP.</p>
<div class="lb-trans"><p>該展會是 “與其他品牌互動、與公眾交流以及展示我們專業知識的重要機會”，該品牌的董事總經理伊拉里亞·雷斯塔（Ilaria Resta）告訴法新社。</p>
</div><p>Inside the Palexpo convention centre, brands compete to show off their new products on lavish exhibitions.</p>
<div class="lb-trans"><p>在帕萊克斯博覽中心，各品牌競爭展示他們的新產品，展覽華麗。</p>
</div><p>Tag Heuer had Formula 1 racing cars, Van Cleef &amp; Arpels featured delicate water lilies and reeds, while IWC went for space exploration.</p>
<div class="lb-trans"><p>泰格豪雅展示了一級方程式賽車，梵克雅寶展示了精緻的睡蓮和蘆葦，而 IWC 則選擇了太空探索主題。</p>
</div><p>Once reserved exclusively for industry professionals, the Geneva salon has gradually opened its doors to the public, turning into a platform for showcasing watchmaking expertise.</p>
<div class="lb-trans"><p>日內瓦展會曾專為行業專業人士保留，逐漸向公眾開放，成為展示鐘錶製造專業知識的平台。</p>
</div><p>While the first four days are for the industry only, the weekend and Monday are open to the public, with organisers seeking to seduce a new generation of younger buyers.</p>
<div class="lb-trans"><p>雖然前四天僅限行業人士，但週末和週一對公眾開放，組織者希望吸引新一代年輕買家。</p>
</div><p>Watchmaking is Switzerland's third-largest export sector, after pharmaceuticals and industry.</p>
<div class="lb-trans"><p>鐘錶製造是瑞士第三大出口行業，僅次於製藥和工業。</p>
</div><p>The sector suffered a blow during the pandemic, but bounced back quickly afterwards, breaking records for three consecutive years thanks to so-called &#34;revenge purchases&#34;, with some consumers using the savings made during lockdowns to stock up on luxury watches.</p>
<div class="lb-trans"><p>該行業在疫情期間遭受重創，但隨後迅速反彈，因所謂的 “報復性消費”，一些消費者利用封鎖期間的儲蓄購買奢侈手錶，連續三年打破記錄。</p>
</div><p>But with a drop in demand in China, followed by US tariffs, the last two years have been tough for the sector.</p>
<div class="lb-trans"><p>但由於中國需求下降，隨後又受到美國關税的影響，過去兩年對該行業來説非常艱難。</p>
</div><p>Swiss watch exports first fell by 2.8 percent in 2024 and then by 1.7 percent in 2025, to 25.6 billion Swiss francs ($32.5 billion).</p>
<div class="lb-trans"><p>瑞士手錶出口在 2024 年首次下降 2.8%，2025 年再次下降 1.7%，降至 256 億瑞士法郎（325 億美元）。</p>
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<div class="lb-trans"><p>noo/ag/rjm/nl/rmb</p>
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日內瓦鐘錶展即將展示戰爭對奢侈品行業的影響