<p>比爾·彼得斯</p>
<p>BellRing Brands（貝爾林品牌），即 Premier Protein 飲料和 PowerBar 零食的製造商，其股價暴跌超過 40%</p>
<p>BellRing 的股價在過去 12 個月內下跌超過 84%。</p>
<p>消費者紛紛追逐蛋白質，而食品行業巨頭們則通過新產品創新來迎合這一趨勢。但並非所有公司都能獲得同樣的收益。</p>
<p>在蛋白質熱潮可能面臨更大挑戰的跡象中，BellRing Brands（BRBR）——Premier Protein 飲料、PowerBar 零食棒和 Dymatize 蛋白粉的製造商——週二股價下跌超過 42%，原因是成本上升和競爭性降價影響了其季度業績和前景，並導致數年來首次購買趨勢放緩。</p>
<p>BellRing 首席執行官達西·達文波特在公司的財報電話會議上表示，整體背景&#34;反映出消費者越來越關注價值，更加依賴促銷、低價品牌和性價比高的包裝尺寸。&#34;</p>
<p>儘管達文波特預計這些趨勢將在公司截至 9 月的財年中持續，但其第二季度的銷售仍有所增長。她指出，蛋白質對&#34;消費者和零售商都高度相關，仍有更大的增長空間。&#34;</p>
<p>這些言論正值食品公司如百事可樂（PepsiCo）和好時（Hershey）以及連鎖店如星巴克（Starbucks）正在尋找將更多蛋白質融入飲料和零食的方法。與此同時，受通貨膨脹影響的消費者繼續尋找優惠，同時在健康和日益增多的 GLP-1 藥物等方面保持支出。</p>
<p>BellRing 的股價在過去 12 個月內下跌超過 84%，並處於歷史低點，此前在 2024 年和 2025 年達到了峯值。</p>
<p>達文波特週二表示，在對蛋白質產品的需求中，原材料成本上升的影響將在下半年顯現。首席執行官補充説，BellRing 正在有意識地選擇增加促銷銷售和廣告支出，以維護其市場份額。</p>
<p>她表示，今年年初，蛋白質奶昔由於對健康的關注而快速增長。但這種增長吸引了競爭；零售商擴大了貨架空間，尤其是在佔 BellRing 銷售超過 40% 的會員制商店中。</p>
<p>在第一季度，競爭對手開始降價——這是公司預期的趨勢。但達文波特表示，隨後出現的變化更加明顯，因為來自小型競爭對手的競爭加劇。</p>
<p>&#34;然而，在這一季度，我們看到更明顯的推動，包括更高水平的降級消費和對促銷價格的更大反應，&#34;她説。她補充道，更多的銷售量是由較低的價格驅動的。</p>
<p>然而，根據達文波特的説法，仍然有更多人消費蛋白質奶昔，幾乎沒有證據表明他們轉向其他蛋白質增強飲料或零食。最近幾個月，公司發現家庭在即飲奶昔上的支出有所下降，&#34;標誌着五年來首次購買率下降，&#34;她説。</p>
<p>鑑於生產成本上升，她表示其他奶昔製造商可能會提高價格。中東的衝突也推高了公司的運輸成本。</p>
<p>BellRing 週二將其財年的銷售預期下調至 23.25 億至 23.65 億美元，之前的預測為 24.1 億至 24.6 億美元。</p>
<p>BellRing 報告的財年第二季度銷售額為 5.987 億美元，同比增長 2%。公司報告的調整後每股收益為 14 美分，均低於華爾街分析師的預期。</p>
<p>-比爾·彼得斯</p>
<p>此內容由 MarketWatch 創建，MarketWatch 由道瓊斯公司運營。MarketWatch 與道瓊斯新聞通訊和《華爾街日報》獨立出版。</p>
<p>（完）道瓊斯新聞通訊</p>
<p>05-05-26 1342ET</p>

BRBR

<p>貝爾林品牌（BellRing Brands），即優質蛋白飲料的製造商，其股票近期下跌超過 40%，過去一年下跌超過 84%，原因是成本上升和競爭加劇。首席執行官達西·達文波特（Darcy Davenport）指出，消費者行為向價值導向轉變，影響了銷售趨勢。儘管公司實現了同比 2% 的銷售增長，達到 5.987 億美元，但仍將其財政年度銷售預期下調至 23.25 億至 23.65 億美元。蛋白質市場依然重要，但貝爾林面臨來自低價競爭對手和生產成本上升的挑戰，包括因地緣政治緊張局勢導致的運輸費用</p>

<p>By Bill Peters</p>
<div class="lb-trans"><p>比爾·彼得斯</p>
</div><p>Shares of BellRing Brands, the maker of Premier Protein drinks and PowerBar snacks, are tumbling more than 40%</p>
<div class="lb-trans"><p>BellRing Brands（貝爾林品牌），即 Premier Protein 飲料和 PowerBar 零食的製造商，其股價暴跌超過 40%</p>
</div><p>Shares of BellRing are down more than 84% over the past 12 months.</p>
<div class="lb-trans"><p>BellRing 的股價在過去 12 個月內下跌超過 84%。</p>
</div><p>Consumers have stampeded toward protein, and food-industry giants are chasing them with new product innovations. But not all companies are realizing the same benefits.</p>
<div class="lb-trans"><p>消費者紛紛追逐蛋白質，而食品行業巨頭們則通過新產品創新來迎合這一趨勢。但並非所有公司都能獲得同樣的收益。</p>
</div><p>In what could be a sign of tougher things to come for the protein craze, shares of BellRing Brands (BRBR) - the maker of Premier Protein drinks, PowerBar snack bars and Dymatize protein powder - were falling more than 42% on Tuesday, after a concoction of higher costs and competitive price cuts hit its quarterly results and outlook and led to the first slowdown in purchasing trends in several years.</p>
<div class="lb-trans"><p>在蛋白質熱潮可能面臨更大挑戰的跡象中，BellRing Brands（BRBR）——Premier Protein 飲料、PowerBar 零食棒和 Dymatize 蛋白粉的製造商——週二股價下跌超過 42%，原因是成本上升和競爭性降價影響了其季度業績和前景，並導致數年來首次購買趨勢放緩。</p>
</div><p>The backdrop overall, BellRing CEO Darcy Davenport said during the company's earnings call, &#34;reflects an increasingly value-focused consumer with greater reliance on promotions, low-price brands and value-priced pack sizes.&#34;</p>
<div class="lb-trans"><p>BellRing 首席執行官達西·達文波特在公司的財報電話會議上表示，整體背景&#34;反映出消費者越來越關注價值，更加依賴促銷、低價品牌和性價比高的包裝尺寸。&#34;</p>
</div><p>While Davenport expects those trends to continue through the company's fiscal year, which runs through September, its sales still increased during its second quarter. And she noted that protein was &#34;highly relevant to both consumers and retailers,&#34; with more room for growth.</p>
<div class="lb-trans"><p>儘管達文波特預計這些趨勢將在公司截至 9 月的財年中持續，但其第二季度的銷售仍有所增長。她指出，蛋白質對&#34;消費者和零售商都高度相關，仍有更大的增長空間。&#34;</p>
</div><p>The remarks come as food companies like PepsiCo (PEP) and Hershey (HSY) and chains like Starbucks (SBUX) are finding ways to pack more protein into drinks and snacks. Inflation-weary consumers, meanwhile, continue to seek out deals while leaving room for spending on health and, increasingly, things like GLP-1 drugs.</p>
<div class="lb-trans"><p>這些言論正值食品公司如百事可樂（PepsiCo）和好時（Hershey）以及連鎖店如星巴克（Starbucks）正在尋找將更多蛋白質融入飲料和零食的方法。與此同時，受通貨膨脹影響的消費者繼續尋找優惠，同時在健康和日益增多的 GLP-1 藥物等方面保持支出。</p>
</div><p>Shares of BellRing were down more than 84% over the past 12 months and dwelling at record lows, after hitting peaks in 2024 and 2025.</p>
<div class="lb-trans"><p>BellRing 的股價在過去 12 個月內下跌超過 84%，並處於歷史低點，此前在 2024 年和 2025 年達到了峯值。</p>
</div><p>Davenport said Tuesday that amid the clamor for protein products, the effects of higher costs for ingredients would start to show up in the second half of the year. The CEO added that BellRing is making a deliberate choice to spend more on promotional sales and advertising to defend its market share.</p>
<div class="lb-trans"><p>達文波特週二表示，在對蛋白質產品的需求中，原材料成本上升的影響將在下半年顯現。首席執行官補充説，BellRing 正在有意識地選擇增加促銷銷售和廣告支出，以維護其市場份額。</p>
</div><p>She said that at the beginning of the year, protein shakes were growing rapidly, thanks to an increased focus on wellness. But that growth attracted competition; retailers expanded their shelf space, particularly at club chains, which account for more than 40% of BellRing's sales, she noted.</p>
<div class="lb-trans"><p>她表示，今年年初，蛋白質奶昔由於對健康的關注而快速增長。但這種增長吸引了競爭；零售商擴大了貨架空間，尤其是在佔 BellRing 銷售超過 40% 的會員制商店中。</p>
</div><p>During the first quarter, rivals started cutting prices - a trend the company expected. But the changes that came after, Davenport said, were more pronounced as the swarm from smaller competitors increased.</p>
<div class="lb-trans"><p>在第一季度，競爭對手開始降價——這是公司預期的趨勢。但達文波特表示，隨後出現的變化更加明顯，因為來自小型競爭對手的競爭加劇。</p>
</div><p>&#34;This quarter, however, we saw a more pronounced push year, including higher levels of trade-down and a greater response to promoted price,&#34; she said. More sales volumes were driven by lower prices, she added.</p>
<div class="lb-trans"><p>&#34;然而，在這一季度，我們看到更明顯的推動，包括更高水平的降級消費和對促銷價格的更大反應，&#34;她説。她補充道，更多的銷售量是由較低的價格驅動的。</p>
</div><p>However, more people were still consuming protein shakes, with little evidence they were switching to other protein-boosted beverages or snacks, according to Davenport. In recent months, the company had seen a dip in household spending on ready-to-drink shakes, &#34;marking the first decline in buy rate in five years,&#34; she said.</p>
<div class="lb-trans"><p>然而，根據達文波特的説法，仍然有更多人消費蛋白質奶昔，幾乎沒有證據表明他們轉向其他蛋白質增強飲料或零食。最近幾個月，公司發現家庭在即飲奶昔上的支出有所下降，&#34;標誌着五年來首次購買率下降，&#34;她説。</p>
</div><p>Given the rise in production costs, she said other shake makers could raise their prices. The conflict in the Middle East also pushed the company's freight costs higher.</p>
<div class="lb-trans"><p>鑑於生產成本上升，她表示其他奶昔製造商可能會提高價格。中東的衝突也推高了公司的運輸成本。</p>
</div><p>BellRing cut its fiscal-year sales outlook on Tuesday to a range of $2.325 billion to $2.365 billion, from a prior forecast of $2.41 billion to $2.46 billion.</p>
<div class="lb-trans"><p>BellRing 週二將其財年的銷售預期下調至 23.25 億至 23.65 億美元，之前的預測為 24.1 億至 24.6 億美元。</p>
</div><p>BellRing's reported fiscal second-quarter sales of $598.7 million, up 2% year over year. The company reported adjusted earnings per share of 14 cents. Both were below Wall Street analysts' estimates.</p>
<div class="lb-trans"><p>BellRing 報告的財年第二季度銷售額為 5.987 億美元，同比增長 2%。公司報告的調整後每股收益為 14 美分，均低於華爾街分析師的預期。</p>
</div><p>-Bill Peters</p>
<div class="lb-trans"><p>-比爾·彼得斯</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此內容由 MarketWatch 創建，MarketWatch 由道瓊斯公司運營。MarketWatch 與道瓊斯新聞通訊和《華爾街日報》獨立出版。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道瓊斯新聞通訊</p>
</div><p>05-05-26 1342ET</p>
<div class="lb-trans"><p>05-05-26 1342ET</p>
</div>

價格更低的蛋白質奶昔正在衝擊這個行業的中堅力量