<p><em>賽諾菲、默克、百時美施貴寶、禮來、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等公司高級領導共同構建了 Doceree 的 Daily Command。該產品重新定義了代理商如何為製藥品牌團隊規劃、交付和衡量工作。</em></p>
<p>, /PRNewswire/ -- Doceree，醫療營銷的人工智能驅動操作系統，今天推出了 <strong>Daily Command</strong>——製藥品牌團隊現在規劃、決策、執行和衡量日常工作的單一產品，並公佈了 75 位共同構建該產品的行業高級運營者。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg"/></p>
<p>這 75 位運營者中有 18 位是醫療營銷領域最具影響力的代理商的高級領導。</p>
<p>這與公告並非偶然。它就是公告。</p>
<p><em>&#34;每位閲讀此文的代理商高管都會問同樣的問題：Daily Command 是否試圖取代我們？答案是否定的——這也是錯誤的問題。正確的問題是：哪些代理商將在下一個十年的投標中獲勝。答案是：那些工作出現在 Daily Command 內部，與品牌團隊的數據、決策和衡量在同一屏幕上的代理商。這個行業中 18 位最資深的代理商領導者已經知道這一點。他們共同構建了這個產品。&#34;</em></p>
<p><strong>— Harshit Jain, MD, 創始人兼全球首席執行官，Doceree</strong></p>
<p><strong>7 月 14 日對代理商的變化</strong></p>
<p>在過去的二十年裏，代理商通過 PowerPoint、共享驅動器、每月的 QBR 和品牌團隊打印後遺忘的 PDF 向製藥品牌團隊交付工作。這項工作非常出色，但容器卻是破碎的。</p>
<p>Daily Command 替代了這個容器。</p>
<p>從 7 月 14 日的行業發佈開始，與 Daily Command 啓用的品牌團隊合作的代理商將直接在品牌團隊每天使用的產品中交付戰略、創意、媒體計劃、衡量框架和建議——可見、版本化，並與支撐品牌團隊每個決策的臨牀意圖數據相連接。</p>
<p>這不是工作流程的變化。這是代理商價值被看待、衡量和更新的類別變化。</p>
<p><strong>為什麼這對代理商比對製藥更重要</strong></p>
<p>品牌團隊採用 Daily Command 是因為它使他們的日常工作變得可管理。代理商採用它是因為它使他們的工作對 CMO、CFO 以及每兩年基準代理商名單的採購團隊變得清晰可見。</p>
<p>在製藥營銷預算持續受到壓力、代理商名單在全球範圍內被整合的採購環境中，戰略建議在品牌團隊的日常決策表面上可見的代理商將保留賬户。而那些工作存在於附加 PDF 和季度報告中的代理商將失去這些賬户。</p>
<p>Maker 團隊在三月份就理解了這一點。他們共同構建 Daily Command，不是作為 Doceree 的客户，而是作為自己行業下一個篇章的參與者。</p>
<p><strong>來自代理商團隊的驗證</strong></p>
<p><em>&#34;Avalere Health 花了多年時間觀察品牌團隊試圖在十幾個不相連的系統中進行復雜的高風險商業決策。成本——在速度、清晰度和決策質量方面——是巨大的。Daily Command 是我見過的第一個認真對待這個問題並從頭重建工作流程的產品。我們自豪地成為第一批將其引入我們工作的代理商之一——不是因為它方便，而是因為這是工作的未來。這種合作對我們使命的真正影響是讓每位患者都能得到照顧。&#34;</em></p>
<p><strong>— Amar Urhekar, 首席執行官，Avalere Health</strong></p>
<p><strong>代理商如何接入</strong></p>
<p>Daily Command 被構建為一個開放生態系統。通過 <strong>Daily Command Marketplace</strong>，代理商將他們的專有工具、模型、創意平台和衡量框架直接接入製藥客户使用的產品——該市場是以 API 為先和中立的。Doceree 不選擇贏家；品牌團隊選擇。</p>
<p>這是一個有意的架構選擇。代理商在 Daily Command 內部工作時不會失去他們的專有知識產權、數據合作關係或分析差異化。他們將其顯現出來——在客户每天早上打開的同一產品中可見。</p>
<p>有意在 7 月 14 日發佈時進行市場合作的代理商可以通過 doceree.com/#contact-us 與我們聯繫。</p>
<p><strong>18 位代理商製造者</strong></p>
<p>Maker 團隊中的 18 位高級代理商運營者來自賽諾菲、默克、百時美施貴寶、禮來、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等領先公司。每位成員都是因為他們親自領導 Daily Command 帶入品牌團隊日常決策表面的戰略、媒體、創意或分析職能而被選中。</p>
<p>獲得他們同意的製造者完整名單可在 doceree.com/health-decode/makers 上查看。</p>
<p><strong>接下來會發生什麼</strong></p>
<p>Daily Command 將在 2026 年 5 月 7 日正式揭幕，75 位製造者將公開公佈。6 月，它將與五個旗艦製造商和代理商合作伙伴進入封閉測試，包括 Avalere Health。完整的行業發佈將在 7 月 14 日進行，並宣佈 Daily Command Marketplace 的啓動合作伙伴。</p>
<p><strong>關於 Doceree</strong></p>
<p>Doceree 是全球首個人工智能驅動的醫療營銷操作系統。我們相信 AI 的角色是為每次與醫療保健專業人員的互動提供更豐富的背景。因此，我們的專利 AI 理解多個背景層次，以隱私合規的方式增強每次與醫療保健專業人員的互動，每次都提供可衡量的更好結果。在短短五年內，我們已成為 AI 驅動的超個性化醫療信息傳遞的領導者——重新定義與醫療保健專業人員的互動，提供更強大的背景和更強大的結果。</p>
<p>要了解更多信息，請訪問 www.doceree.ai</p>
<p>圖片: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
<p>標誌: https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0wNyZzbj1JTzU0MDQw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0wNyZzbj1JTzU0MDQw"/></p>
<p>查看原始內容: https://www.prnewswire.com/news-releases/the-agencies-building-pharmas-next-decade-just-picked-their-software-daily-command-launches-with-18-of-the-industrys-most-senior-agency-leaders-already-inside-it-302765822.html</p>
<p>來源: Doceree</p>

默克

賽諾菲集團

美國制藥 ETF - iShares

<p>Doceree 推出了 Daily Command，這是一個由 AI 驅動的醫療營銷操作系統，由來自賽諾菲和默克等頂級機構的 75 位高級領導共同打造。該產品旨在改變製藥品牌團隊規劃、執行和衡量工作的方式，將機構策略直接整合到品牌團隊的日常運營中。該產品計劃於 2026 年 7 月 14 日發佈，並強調了機構價值認知的轉變，因為在 Daily Command 中工作可見的機構在預算壓力下更有可能保留客户。該平台允許機構整合其專有工具，確保它們保持競爭優勢</p>

<p><em>Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, EVERSANA, Klick Health, Ogilvy Health and others among the firms whose senior leaders co-built Doceree's Daily Command. The product redefines how agencies plan, deliver, and measure work for pharmaceutical brand teams.</em></p>
<div class="lb-trans"><p><em>賽諾菲、默克、百時美施貴寶、禮來、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等公司高級領導共同構建了 Doceree 的 Daily Command。該產品重新定義了代理商如何為製藥品牌團隊規劃、交付和衡量工作。</em></p>
</div><p>, /PRNewswire/ -- Doceree, the AI-powered operating system for healthcare marketing, today launched <strong>Daily Command</strong> — the single product where pharmaceutical brand teams now plan, decide, execute, and measure their day's work — and named the 75 senior industry operators who co-built it.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Doceree，醫療營銷的人工智能驅動操作系統，今天推出了 <strong>Daily Command</strong>——製藥品牌團隊現在規劃、決策、執行和衡量日常工作的單一產品，並公佈了 75 位共同構建該產品的行業高級運營者。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg" alt="" original-src="https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg"/></p>
<p>Eighteen of those 75 operators are senior leaders from the most influential agencies in healthcare marketing.</p>
<div class="lb-trans"><p>這 75 位運營者中有 18 位是醫療營銷領域最具影響力的代理商的高級領導。</p>
</div><p>That is not incidental to the announcement. It is the announcement.</p>
<div class="lb-trans"><p>這與公告並非偶然。它就是公告。</p>
</div><p><em>&#34;Every agency executive reading this is going to ask the same question: is Daily Command trying to replace us? The answer is no — and it is also the wrong question. The right question is which agencies are going to win the pitches of the next decade. The answer to that one is: the agencies whose work shows up inside Daily Command, on the same screen as the brand team's data, the brand team's decisions, and the brand team's measurement. Eighteen of the most senior agency leaders in this industry already know that. They co-built the product.&#34;</em></p>
<div class="lb-trans"><p><em>&#34;每位閲讀此文的代理商高管都會問同樣的問題：Daily Command 是否試圖取代我們？答案是否定的——這也是錯誤的問題。正確的問題是：哪些代理商將在下一個十年的投標中獲勝。答案是：那些工作出現在 Daily Command 內部，與品牌團隊的數據、決策和衡量在同一屏幕上的代理商。這個行業中 18 位最資深的代理商領導者已經知道這一點。他們共同構建了這個產品。&#34;</em></p>
</div><p><strong>— Harshit Jain, MD, Founder &amp; Global CEO, Doceree</strong></p>
<div class="lb-trans"><p><strong>— Harshit Jain, MD, 創始人兼全球首席執行官，Doceree</strong></p>
</div><p><strong>What changes for agencies on July 14</strong></p>
<div class="lb-trans"><p><strong>7 月 14 日對代理商的變化</strong></p>
</div><p>For two decades, agencies have delivered work to pharmaceutical brand teams in PowerPoint, in shared drives, in monthly QBRs, and in PDFs that brand teams print and forget. The work is brilliant. The container is broken.</p>
<div class="lb-trans"><p>在過去的二十年裏，代理商通過 PowerPoint、共享驅動器、每月的 QBR 和品牌團隊打印後遺忘的 PDF 向製藥品牌團隊交付工作。這項工作非常出色，但容器卻是破碎的。</p>
</div><p>Daily Command replaces the container.</p>
<div class="lb-trans"><p>Daily Command 替代了這個容器。</p>
</div><p>Starting with the July 14 industry release, agencies working with Daily Command-enabled brand teams will deliver strategy, creative, media plans, measurement frameworks, and recommendations directly inside the product the brand team uses every day — visible, versioned, and connected to the underlying clinical-intent data that grounds every decision the brand team makes.</p>
<div class="lb-trans"><p>從 7 月 14 日的行業發佈開始，與 Daily Command 啓用的品牌團隊合作的代理商將直接在品牌團隊每天使用的產品中交付戰略、創意、媒體計劃、衡量框架和建議——可見、版本化，並與支撐品牌團隊每個決策的臨牀意圖數據相連接。</p>
</div><p>This is not a workflow change. It is a category change in how agency value is seen, measured, and renewed.</p>
<div class="lb-trans"><p>這不是工作流程的變化。這是代理商價值被看待、衡量和更新的類別變化。</p>
</div><p><strong>Why this matters more for agencies than for pharma</strong></p>
<div class="lb-trans"><p><strong>為什麼這對代理商比對製藥更重要</strong></p>
</div><p>Brand teams adopt Daily Command because it makes their day's work tractable. Agencies adopt it because it makes their work legible — to the CMO, to the CFO, to the procurement team that benchmarks agency rosters every two years.</p>
<div class="lb-trans"><p>品牌團隊採用 Daily Command 是因為它使他們的日常工作變得可管理。代理商採用它是因為它使他們的工作對 CMO、CFO 以及每兩年基準代理商名單的採購團隊變得清晰可見。</p>
</div><p>In a procurement environment where pharma marketing budgets are under sustained pressure and agency rosters are being consolidated globally, the agencies whose strategic recommendations are visible inside a brand team's daily decision surface will retain accounts. The agencies whose work lives in attached PDFs and quarterly decks will lose them.</p>
<div class="lb-trans"><p>在製藥營銷預算持續受到壓力、代理商名單在全球範圍內被整合的採購環境中，戰略建議在品牌團隊的日常決策表面上可見的代理商將保留賬户。而那些工作存在於附加 PDF 和季度報告中的代理商將失去這些賬户。</p>
</div><p>The Maker cohort understood this in March. They co-built Daily Command not as customers of Doceree, but as participants in their own industry's next chapter.</p>
<div class="lb-trans"><p>Maker 團隊在三月份就理解了這一點。他們共同構建 Daily Command，不是作為 Doceree 的客户，而是作為自己行業下一個篇章的參與者。</p>
</div><p><strong>Validation from the agency cohort</strong></p>
<div class="lb-trans"><p><strong>來自代理商團隊的驗證</strong></p>
</div><p><em>&#34;Avalere Health has spent years watching brand teams try to run sophisticated, high-stakes commercial decisions across a dozen disconnected systems. The cost — in speed, in clarity, in the quality of the decisions themselves — is enormous. Daily Command is the first product I have seen that takes that problem seriously and rebuilds the workflow from the ground up. We are proud to be among the first agencies to bring it into our work — not because it is convenient, but because it is where the work is going. This partnership has a truly meaningful impact on our mission to make every patient possible.&#34;</em></p>
<div class="lb-trans"><p><em>&#34;Avalere Health 花了多年時間觀察品牌團隊試圖在十幾個不相連的系統中進行復雜的高風險商業決策。成本——在速度、清晰度和決策質量方面——是巨大的。Daily Command 是我見過的第一個認真對待這個問題並從頭重建工作流程的產品。我們自豪地成為第一批將其引入我們工作的代理商之一——不是因為它方便，而是因為這是工作的未來。這種合作對我們使命的真正影響是讓每位患者都能得到照顧。&#34;</em></p>
</div><p><strong>— Amar Urhekar, Chief Executive Officer, Avalere Health</strong></p>
<div class="lb-trans"><p><strong>— Amar Urhekar, 首席執行官，Avalere Health</strong></p>
</div><p><strong>How agencies plug in</strong></p>
<div class="lb-trans"><p><strong>代理商如何接入</strong></p>
</div><p>Daily Command is built as an open ecosystem. Through the <strong>Daily Command Marketplace</strong>, agencies plug their proprietary tools, models, creative platforms, and measurement frameworks directly into the product their pharma clients use — the marketplace is API-first and partner-neutral. Doceree does not pick winners; brand teams do.</p>
<div class="lb-trans"><p>Daily Command 被構建為一個開放生態系統。通過 <strong>Daily Command Marketplace</strong>，代理商將他們的專有工具、模型、創意平台和衡量框架直接接入製藥客户使用的產品——該市場是以 API 為先和中立的。Doceree 不選擇贏家；品牌團隊選擇。</p>
</div><p>This is a deliberate architectural choice. Agencies do not lose their proprietary IP, their data partnerships, or their analytic differentiation by working inside Daily Command. They surface them — visibly, in the same product their clients open every morning.</p>
<div class="lb-trans"><p>這是一個有意的架構選擇。代理商在 Daily Command 內部工作時不會失去他們的專有知識產權、數據合作關係或分析差異化。他們將其顯現出來——在客户每天早上打開的同一產品中可見。</p>
</div><p>Agencies interested in marketplace partnership for the July 14 launch can reach us at doceree.com/#contact-us.</p>
<div class="lb-trans"><p>有意在 7 月 14 日發佈時進行市場合作的代理商可以通過 doceree.com/#contact-us 與我們聯繫。</p>
</div><p><strong>The 18 agency Makers</strong></p>
<div class="lb-trans"><p><strong>18 位代理商製造者</strong></p>
</div><p>The 18 senior agency operators in the Maker cohort were drawn from Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, EVERSANA, Klick Health, Ogilvy Health and other leading firms. Each was selected because they personally lead the strategy, media, creative, or analytics functions that Daily Command brings inside the brand team's daily decision surface.</p>
<div class="lb-trans"><p>Maker 團隊中的 18 位高級代理商運營者來自賽諾菲、默克、百時美施貴寶、禮來、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等領先公司。每位成員都是因為他們親自領導 Daily Command 帶入品牌團隊日常決策表面的戰略、媒體、創意或分析職能而被選中。</p>
</div><p>The full list of named Makers, published with their consent, is available at doceree.com/health-decode/makers.</p>
<div class="lb-trans"><p>獲得他們同意的製造者完整名單可在 doceree.com/health-decode/makers 上查看。</p>
</div><p><strong>What happens next</strong></p>
<div class="lb-trans"><p><strong>接下來會發生什麼</strong></p>
</div><p>Daily Command is officially unveiled on May 7, 2026, with its 75 Makers publicly named. In June, it enters closed beta with five flagship manufacturer and agency partners, including Avalere Health. The full industry release follows on July 14, alongside the announcement of Daily Command Marketplace launch partners.</p>
<div class="lb-trans"><p>Daily Command 將在 2026 年 5 月 7 日正式揭幕，75 位製造者將公開公佈。6 月，它將與五個旗艦製造商和代理商合作伙伴進入封閉測試，包括 Avalere Health。完整的行業發佈將在 7 月 14 日進行，並宣佈 Daily Command Marketplace 的啓動合作伙伴。</p>
</div><p><strong>About Doceree</strong></p>
<div class="lb-trans"><p><strong>關於 Doceree</strong></p>
</div><p>Doceree is the world's first AI-powered operating system for healthcare marketing. We believe the role of AI is to bring richer context to every HCP interaction. Hence, our patented AI understands multiple layers of context to enhance every HCP interaction in a privacy-compliant manner, delivering measurably better outcomes every time. In just five years, we have emerged as leaders in AI-powered, hyper-personalized healthcare messaging — redefining HCP engagement with more powerful context and more powerful outcomes.</p>
<div class="lb-trans"><p>Doceree 是全球首個人工智能驅動的醫療營銷操作系統。我們相信 AI 的角色是為每次與醫療保健專業人員的互動提供更豐富的背景。因此，我們的專利 AI 理解多個背景層次，以隱私合規的方式增強每次與醫療保健專業人員的互動，每次都提供可衡量的更好結果。在短短五年內，我們已成為 AI 驅動的超個性化醫療信息傳遞的領導者——重新定義與醫療保健專業人員的互動，提供更強大的背景和更強大的結果。</p>
</div><p>To know more, visit www.doceree.ai</p>
<div class="lb-trans"><p>要了解更多信息，請訪問 www.doceree.ai</p>
</div><p>Photo: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
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<div class="lb-trans"><p>標誌: https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
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<p><img src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0wNyZzbj1JTzU0MDQw" alt="" original-src="https://edge.prnewswire.com/c/img/favicon.png?sn=IO54040&amp;sd=2026-05-07"/></p>
<p>View original content:https://www.prnewswire.com/news-releases/the-agencies-building-pharmas-next-decade-just-picked-their-software-daily-command-launches-with-18-of-the-industrys-most-senior-agency-leaders-already-inside-it-302765822.html</p>
<div class="lb-trans"><p>查看原始內容: https://www.prnewswire.com/news-releases/the-agencies-building-pharmas-next-decade-just-picked-their-software-daily-command-launches-with-18-of-the-industrys-most-senior-agency-leaders-already-inside-it-302765822.html</p>
</div><p>SOURCE Doceree</p>
<div class="lb-trans"><p>來源: Doceree</p>
</div>

The Agencies Building Pharma's Next Decade Just Picked Their Software: Daily Command Launches With 18 of the Industry's Most Senior Agency Leaders Already Inside It

正在構建制藥業未來十年的機構剛剛選擇了他們的軟件：Daily Command 啓動時，已有 18 位行業內最資深的機構領導者加入其中