<p>Supercell 本週宣佈已完成對 Metacore 及其旗艦遊戲 Merge Mansion 的全資收購，此交易引起了全球遊戲行業的關注，並進一步突顯了騰訊在休閒遊戲領域不斷演變的戰略。</p>
<p>自 2016 年騰訊以約 86 億美元收購 Supercell 的多數股權以來，這家芬蘭工作室一直保持高度獨立運營。</p>
<p>騰訊並沒有將 Supercell 納入傳統的自上而下的結構，而是允許該公司維持其小團隊、高自主性的開發模式——這種方法被廣泛認為有助於維持《部落衝突》和《荒野亂鬥》等長生命週期遊戲的成功。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/05/metacore.png/query-cmVzaXplPTc4MCwzODEmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="780" height="381" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/05/metacore.png/query-cmVzaXplPTc4MCwzODEmc3NsPTE"/></p>
<p>在這種背景下，Metacore 的收購被視為 Supercell 更廣泛投資組合的戰略延伸，而非單獨的交易。</p>
<p>與 Supercell 的核心競爭性遊戲不同，Merge Mansion 更接近休閒和輕中度核心遊戲領域，結合了合併機制與敍事驅動的進程和裝飾系統。</p>
<p>該遊戲的下載量已超過 6000 萬，終身收入超過 6 億美元，成為全球合併類遊戲中的一大熱門。</p>
<p>這一類別的遊戲通常也與更多女性玩家和年長的休閒玩家相關，擴大了 Supercell 超越其傳統競爭玩家基礎的影響力。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/05/merge-mansion.png/query-cmVzaXplPTc4MCw1MzEmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="780" height="531" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/05/merge-mansion.png/query-cmVzaXplPTc4MCw1MzEmc3NsPTE"/></p>
<p>該交易還反映了移動遊戲行業正在發生的更廣泛轉變，休閒和混合休閒類型的增長持續超過更傳統的硬核遊戲領域。</p>
<p>對於騰訊而言，戰略價值不僅在於增加另一個受歡迎的遊戲標題，還在於增強對可以通過持續的在線運營和內容更新維持的長生命週期休閒體驗的曝光。</p>
<p>此次收購顯示，全球遊戲市場的競爭越來越集中於投資組合深度、在線服務運營和長期用户留存，而不僅僅依賴於單個的爆款遊戲。</p>
<p>隨着 Supercell 將 Metacore 整合到其出版和在線運營框架中，全球玩家將關注 Merge Mansion 是否能在騰訊的全球遊戲投資組合中演變為另一個持久的常青品牌。</p>

浦銀安盛中證滬港深遊戲及文化傳媒ETF

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電子遊戲&體育 ETF - GlobalX

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視頻遊戲技術 ETF - ETFMG

<p>Supercell 完全收購了 Metacore 及其熱門遊戲《Merge Mansion》，這一舉措凸顯了騰訊在休閒遊戲市場的戰略。此次收購被視為 Supercell 投資組合的戰略擴展，旨在吸引更廣泛的受眾，超越競爭性玩家。《Merge Mansion》已實現超過 6000 萬次下載和 6 億美元的收入，吸引了休閒玩家，特別是女性和年長人羣。該交易突顯了移動遊戲行業向休閒類型的轉變，並強調了用户長期留存和遊戲實時運營的重要性</p>

<p>Supercell announced this week that it has completed the full acquisition of Metacore and its flagship title Merge Mansion, a deal that has drawn attention across the global games industry and further highlighted Tencent’s evolving strategy in the casual gaming sector.</p>
<div class="lb-trans"><p>Supercell 本週宣佈已完成對 Metacore 及其旗艦遊戲 Merge Mansion 的全資收購，此交易引起了全球遊戲行業的關注，並進一步突顯了騰訊在休閒遊戲領域不斷演變的戰略。</p>
</div><p>Since Tencent acquired a majority stake in Supercell for roughly $8.6 billion in 2016, the Finnish studio has continued to operate with a high degree of independence.</p>
<div class="lb-trans"><p>自 2016 年騰訊以約 86 億美元收購 Supercell 的多數股權以來，這家芬蘭工作室一直保持高度獨立運營。</p>
</div><p>Rather than folding Supercell into a traditional top-down structure, Tencent has allowed the company to maintain its small-team, high-autonomy development model — an approach widely credited for helping sustain long-life-cycle titles such as Clash of Clans and Brawl Stars.</p>
<div class="lb-trans"><p>騰訊並沒有將 Supercell 納入傳統的自上而下的結構，而是允許該公司維持其小團隊、高自主性的開發模式——這種方法被廣泛認為有助於維持《部落衝突》和《荒野亂鬥》等長生命週期遊戲的成功。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/05/metacore.png/query-cmVzaXplPTc4MCwzODEmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2026/05/metacore.png?resize=780%2C381&amp;ssl=1"/></p>
<p>Against that backdrop, the Metacore acquisition is being viewed less as a standalone transaction and more as a strategic extension of Supercell’s broader portfolio.</p>
<div class="lb-trans"><p>在這種背景下，Metacore 的收購被視為 Supercell 更廣泛投資組合的戰略延伸，而非單獨的交易。</p>
</div><p>Unlike Supercell’s core competitive titles, Merge Mansion sits closer to the casual and light-midcore segment, combining merge mechanics with narrative-driven progression and decoration systems.</p>
<div class="lb-trans"><p>與 Supercell 的核心競爭性遊戲不同，Merge Mansion 更接近休閒和輕中度核心遊戲領域，結合了合併機制與敍事驅動的進程和裝飾系統。</p>
</div><p>The game has surpassed 60 million downloads and generated more than $600 million in lifetime revenue, making it one of the biggest hits in the global merge genre.</p>
<div class="lb-trans"><p>該遊戲的下載量已超過 6000 萬，終身收入超過 6 億美元，成為全球合併類遊戲中的一大熱門。</p>
</div><p>Games in this category are also generally associated with a larger share of female players and older casual audiences, expanding Supercell’s reach beyond its traditional competitive player base.</p>
<div class="lb-trans"><p>這一類別的遊戲通常也與更多女性玩家和年長的休閒玩家相關，擴大了 Supercell 超越其傳統競爭玩家基礎的影響力。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/05/merge-mansion.png/query-cmVzaXplPTc4MCw1MzEmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2026/05/merge-mansion.png?resize=780%2C531&amp;ssl=1"/></p>
<p>The deal also reflects a broader shift underway across the mobile gaming industry, where growth in casual and hybrid-casual genres has continued to outpace more traditional hardcore segments.</p>
<div class="lb-trans"><p>該交易還反映了移動遊戲行業正在發生的更廣泛轉變，休閒和混合休閒類型的增長持續超過更傳統的硬核遊戲領域。</p>
</div><p>For Tencent, the strategic value lies not only in adding another popular title, but in strengthening exposure to long-life-cycle casual experiences that can be sustained through ongoing live operations and content updates.</p>
<div class="lb-trans"><p>對於騰訊而言，戰略價值不僅在於增加另一個受歡迎的遊戲標題，還在於增強對可以通過持續的在線運營和內容更新維持的長生命週期休閒體驗的曝光。</p>
</div><p>The acquisition shows how competition in the global games market is increasingly centered on portfolio depth, live-service operations and long-term user retention, rather than relying solely on individual breakout hits.</p>
<div class="lb-trans"><p>此次收購顯示，全球遊戲市場的競爭越來越集中於投資組合深度、在線服務運營和長期用户留存，而不僅僅依賴於單個的爆款遊戲。</p>
</div><p>As Supercell integrates Metacore into its publishing and live operations framework, the global players will be watching whether Merge Mansion can evolve into another durable evergreen franchise within Tencent’s global gaming portfolio.</p>
<div class="lb-trans"><p>隨着 Supercell 將 Metacore 整合到其出版和在線運營框架中，全球玩家將關注 Merge Mansion 是否能在騰訊的全球遊戲投資組合中演變為另一個持久的常青品牌。</p>
</div>

Supercell 收購 Metacore，騰訊擴大其在全球休閒遊戲市場的存在