<p><strong>新的運營代理幫助商家將商業意圖轉化為在產品、訂單、物流、折扣和數據方面的可控執行。</strong></p>
<p>, /PRNewswire/ -- 隨着人工智能代理從內容生成轉向運營執行，Shoplazza 今天宣佈推出 <strong>Athena</strong>，一款旨在幫助商家通過自然語言管理後台電子商務工作流程的 AI 管理員代理。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1819678/image__Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1819678/image__Logo.jpg"/></p>
<p>Athena 通過將代理執行引入商家日常依賴的業務運營任務，擴展了 Shoplazza 的 AI 原生商業操作系統。商家不再需要在多個儀表板之間切換來創建產品、更新信息、配置折扣、檢查訂單、審查物流或分析數據，而是可以描述他們想要完成的任務，讓 Athena 幫助準備任務、預覽結果，並在確認後執行。</p>
<p>此次發佈反映了商業軟件的更廣泛轉變：從基於功能的工具轉向基於意圖的系統。對於管理大量 SKU 目錄、頻繁活動和跨市場運營的商家來説，挑戰不再僅僅是訪問軟件功能，而是協調各個操作模塊之間的碎片化任務。</p>
<p>“商業基礎設施的下一個階段將由能夠理解商家意圖並支持可控執行的系統定義，” Shoplazza 的聯合創始人兼首席運營官 Alyson Zhang 表示。“Athena 縮短了商業目標與完成所需操作步驟之間的距離，同時將最終決策權保留在商家手中。”</p>
<p>Athena 目前支持高頻操作，包括產品創建和編輯、訂單查詢、折扣配置、物流信息、數據分析和平台知識輔助。通過統一的 AI 對話界面，商家可以在不首先確定所需系統模塊或頁面的情況下啓動任務。</p>
<p>在產品運營中，Athena 支持自然語言、產品鏈接、圖像以及 Excel 或 CSV 文件等輸入。對於產品密集型商家、快時尚賣家和使用現有材料的跨境團隊，Athena 可以幫助識別產品屬性，如類別、材料和顏色，然後生成草稿標題、描述和定價信息供商家審核。</p>
<p>Athena 還將 AI 輔助引入商家的數據分析中。商家無需手動輸入報告頁面、選擇時間範圍和配置過濾器，而是可以直接提出商業問題，並獲得圖表、關鍵發現、指標解釋和操作建議。這使得團隊能夠更直接地將績效數據與產品、轉化、訂單、活動和客户行為背景相連接。</p>
<p>基於 Shoplazza 支持超過 650,000 名全球商家的經驗，Athena 被設計為對獨立商業運營具有垂直理解。它的角色不是取代商家的判斷，而是幫助團隊在重複和細節繁重的工作流程中更快地推進，同時保持重要決策在商家控制之下。</p>
<p>對於創建、修改或刪除操作信息等關鍵操作，Athena 會詢問所需的詳細信息，展示預覽，並在商家確認後才繼續。這種基於確認的設計有助於減少不正確的產品設置、定價錯誤、履行問題或其他可能影響客户體驗和交易的操作失誤的風險。</p>
<p>Athena 增強了更廣泛的 Shoplazza AI 原生商業操作系統。與 Shoplazza AI 商店構建器、LazzaStudio、AdValet 以及其他在店面創建、內容生成和營銷執行方面的 AI 能力一起，Athena 為商家的後台工作流程增加了一層操作智能。</p>
<p><strong>關於 Shoplazza</strong></p>
<p>Shoplazza 是一個全球 AI 原生商業操作系統，使品牌能夠構建、啓動和擴展其在線業務。基於 AI 代理原生框架，Shoplazza 將店面、營銷、支付和操作工作流程整合為一個統一系統，旨在支持全球市場的可擴展、長期增長。瞭解更多信息，請訪問 https://www.shoplazza.com/。</p>
<p><img src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0xMSZzbj1DTjU1ODkx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0xMSZzbj1DTjU1ODkx"/></p>
<p>查看原始內容以下載多媒體：https://www.prnewswire.com/news-releases/shoplazza-launches-athena-to-bring-ai-native-operations-into-global-ecommerce-302768003.html</p>
<p>來源 Shoplazza</p>

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全球科技股指數 ETF - iShares

<p>Shoplazza 推出了 Athena，這是一款旨在簡化商家後台電子商務工作流程的 AI 管理員代理。通過允許用户用自然語言描述任務，Athena 使得產品創建、訂單查詢和數據分析等操作變得更加便捷，無需在多個儀表板之間切換。這反映了商業軟件向基於意圖的系統轉變，提高了效率，同時將最終決策權保留給商家。Athena 旨在減少操作錯誤並改善任務執行，支持超過 65 萬全球商家有效管理他們的在線業務</p>

<p><strong>The new operations agent helps merchants translate business intent into controlled execution across products, orders, logistics, discounts, and data.</strong></p>
<div class="lb-trans"><p><strong>新的運營代理幫助商家將商業意圖轉化為在產品、訂單、物流、折扣和數據方面的可控執行。</strong></p>
</div><p>, /PRNewswire/ -- As AI agents move from content generation into operational execution, Shoplazza today announced the launch of <strong>Athena</strong>, an AI admin agent designed to help merchants manage back-office eCommerce workflows through natural language.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 隨着人工智能代理從內容生成轉向運營執行，Shoplazza 今天宣佈推出 <strong>Athena</strong>，一款旨在幫助商家通過自然語言管理後台電子商務工作流程的 AI 管理員代理。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1819678/image__Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/1819678/image__Logo.jpg"/></p>
<p>Athena expands Shoplazza's AI-native commerce operating system by bringing agentic execution into the daily tasks merchants rely on to run their businesses. Instead of moving across multiple dashboards to create products, update information, configure discounts, check orders, review logistics, or analyze data, merchants can describe what they want to accomplish and let Athena help prepare the task, preview the result, and execute after confirmation.</p>
<div class="lb-trans"><p>Athena 通過將代理執行引入商家日常依賴的業務運營任務，擴展了 Shoplazza 的 AI 原生商業操作系統。商家不再需要在多個儀表板之間切換來創建產品、更新信息、配置折扣、檢查訂單、審查物流或分析數據，而是可以描述他們想要完成的任務，讓 Athena 幫助準備任務、預覽結果，並在確認後執行。</p>
</div><p>The launch reflects a broader shift in commerce software: from function-based tools to intent-based systems. For merchants managing large SKU catalogs, frequent campaigns, and cross-market operations, the challenge is no longer simply accessing software features, but coordinating fragmented tasks across operational modules.</p>
<div class="lb-trans"><p>此次發佈反映了商業軟件的更廣泛轉變：從基於功能的工具轉向基於意圖的系統。對於管理大量 SKU 目錄、頻繁活動和跨市場運營的商家來説，挑戰不再僅僅是訪問軟件功能，而是協調各個操作模塊之間的碎片化任務。</p>
</div><p>&#34;The next phase of commerce infrastructure will be defined by systems that can understand merchant intent and support controlled execution,&#34; said Alyson Zhang, co-founder and COO at Shoplazza. &#34;Athena reduces the distance between a business goal and the operational steps required to complete it, while keeping final decisions in the merchant's hands.&#34;</p>
<div class="lb-trans"><p>“商業基礎設施的下一個階段將由能夠理解商家意圖並支持可控執行的系統定義，” Shoplazza 的聯合創始人兼首席運營官 Alyson Zhang 表示。“Athena 縮短了商業目標與完成所需操作步驟之間的距離，同時將最終決策權保留在商家手中。”</p>
</div><p>Athena currently supports high-frequency operations including product creation and editing, order inquiries, discount configuration, logistics information, data analysis, and platform knowledge assistance. Through a unified AI conversation interface, merchants can initiate tasks without first determining which system module or page is required.</p>
<div class="lb-trans"><p>Athena 目前支持高頻操作，包括產品創建和編輯、訂單查詢、折扣配置、物流信息、數據分析和平台知識輔助。通過統一的 AI 對話界面，商家可以在不首先確定所需系統模塊或頁面的情況下啓動任務。</p>
</div><p>In product operations, Athena supports inputs such as natural language, product links, images, and Excel or CSV files. For product-heavy merchants, fast-fashion sellers, and cross-border teams working with existing materials, Athena can help identify product attributes such as category, material, and color, then generate draft titles, descriptions, and pricing information for merchant review.</p>
<div class="lb-trans"><p>在產品運營中，Athena 支持自然語言、產品鏈接、圖像以及 Excel 或 CSV 文件等輸入。對於產品密集型商家、快時尚賣家和使用現有材料的跨境團隊，Athena 可以幫助識別產品屬性，如類別、材料和顏色，然後生成草稿標題、描述和定價信息供商家審核。</p>
</div><p>Athena also brings AI assistance into merchant data analysis. Instead of manually entering reporting pages, selecting time ranges, and configuring filters, merchants can ask business questions directly and receive charts, key findings, metric explanations, and operational suggestions. This allows teams to connect performance data more directly with product, conversion, order, campaign, and customer behavior context.</p>
<div class="lb-trans"><p>Athena 還將 AI 輔助引入商家的數據分析中。商家無需手動輸入報告頁面、選擇時間範圍和配置過濾器，而是可以直接提出商業問題，並獲得圖表、關鍵發現、指標解釋和操作建議。這使得團隊能夠更直接地將績效數據與產品、轉化、訂單、活動和客户行為背景相連接。</p>
</div><p>Built on Shoplazza's experience supporting more than 650,000 global merchants, Athena is designed with a vertical understanding of independent commerce operations. Its role is not to replace merchant judgment, but to help teams move faster through repetitive and detail-heavy workflows while keeping important decisions under merchant control.</p>
<div class="lb-trans"><p>基於 Shoplazza 支持超過 650,000 名全球商家的經驗，Athena 被設計為對獨立商業運營具有垂直理解。它的角色不是取代商家的判斷，而是幫助團隊在重複和細節繁重的工作流程中更快地推進，同時保持重要決策在商家控制之下。</p>
</div><p>For critical actions such as creating, modifying, or deleting operational information, Athena asks for required details, presents a preview, and proceeds only after merchant confirmation. This confirmation-based design helps reduce the risk of incorrect product settings, pricing errors, fulfillment issues, or other operational mistakes that could affect customer experience and transactions.</p>
<div class="lb-trans"><p>對於創建、修改或刪除操作信息等關鍵操作，Athena 會詢問所需的詳細信息，展示預覽，並在商家確認後才繼續。這種基於確認的設計有助於減少不正確的產品設置、定價錯誤、履行問題或其他可能影響客户體驗和交易的操作失誤的風險。</p>
</div><p>Athena strengthens the broader Shoplazza AI-native commerce OS. Together with Shoplazza AI Store Builder, LazzaStudio, AdValet, and other AI capabilities across storefront creation, content generation, and marketing execution, Athena adds an operational intelligence layer for merchant back-office workflows.</p>
<div class="lb-trans"><p>Athena 增強了更廣泛的 Shoplazza AI 原生商業操作系統。與 Shoplazza AI 商店構建器、LazzaStudio、AdValet 以及其他在店面創建、內容生成和營銷執行方面的 AI 能力一起，Athena 為商家的後台工作流程增加了一層操作智能。</p>
</div><p><strong>About Shoplazza</strong></p>
<div class="lb-trans"><p><strong>關於 Shoplazza</strong></p>
</div><p>Shoplazza is a global AI-native commerce operating system that enables brands to build, launch, and scale their online businesses. Built on an AI agent-native framework, Shoplazza integrates storefronts, marketing, payments, and operational workflows into a unified system designed to support scalable, long-term growth across global markets. Learn more at https://www.shoplazza.com/.</p>
<div class="lb-trans"><p>Shoplazza 是一個全球 AI 原生商業操作系統，使品牌能夠構建、啓動和擴展其在線業務。基於 AI 代理原生框架，Shoplazza 將店面、營銷、支付和操作工作流程整合為一個統一系統，旨在支持全球市場的可擴展、長期增長。瞭解更多信息，請訪問 https://www.shoplazza.com/。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0xMSZzbj1DTjU1ODkx" alt="" original-src="https://edge.prnewswire.com/c/img/favicon.png?sn=CN55891&amp;sd=2026-05-11"/></p>
<p>View original content to download multimedia:https://www.prnewswire.com/news-releases/shoplazza-launches-athena-to-bring-ai-native-operations-into-global-ecommerce-302768003.html</p>
<div class="lb-trans"><p>查看原始內容以下載多媒體：https://www.prnewswire.com/news-releases/shoplazza-launches-athena-to-bring-ai-native-operations-into-global-ecommerce-302768003.html</p>
</div><p>SOURCE Shoplazza</p>
<div class="lb-trans"><p>來源 Shoplazza</p>
</div>

Shoplazza 推出 Athena，將人工智能原生操作引入全球電子商務領域