<ul>
<li>創新是增長的主要驅動力，公司已擴展到新的品類，如 “笑牛” 品牌下的白奶酪、帶有扎塔爾的土耳其酸奶和 “Kiri Protein”。</li>
<li>啓動 “光明未來” 計劃，旨在為來自照護機構的 1500 名年輕人提供不需要複雜資格的就業機會，確保雙方互利。</li>
</ul>
<p><strong>開羅：</strong> Bel Egypt 及東北非區經理 Hany Arram 確認，公司在埃及市場運營超過 28 年，在此期間通過其知名品牌 “笑牛”、“Kiri” 和 “Abu El Walad” 成功滿足了消費者需求。他強調，Bel 的策略不再僅僅關注傳統的營養信息，如維生素，而是越來越集中於通過 “積極營養” 的概念，使埃及家庭能夠做出更健康的日常選擇，這種概念將營養價值與美味結合，以適應埃及家庭的日常需求。</p>
<p>他補充説，公司所有產品都提供健康成長所需的基本維生素和營養素。例如，“笑牛” 奶酪是一種營養豐富且完整的餐食，含有蛋白質、鐵、鋅和鈣，這些成分顯著支持兒童的健康成長和發展。</p>
<p>Arram 在參加 “快速消費品及行業投資與經濟發展貢獻” 小組討論時表示，支持本地供應商並使其能夠進入全球市場一直是公司的關鍵優先事項。他解釋説，COVID-19 大流行期間的供應鏈挑戰促使公司進一步支持小型商販和供應商。因此，公司啓動了 “Inaya” 計劃，為商販及其家庭提供全面的健康保險，投資額約為 4400 萬埃及鎊，隨後通過與 “Fawry” 的合作擴大，以便於獲得融資和貸款。這一合作反映了公司致力於促進金融創新併為商販提供靈活的融資解決方案，以應對市場挑戰。</p>
<p>在其企業社會責任努力中，Arram 強調與國際組織 “Samusocial” 合作啓動 “光明未來” 計劃，旨在將 1500 名來自照護機構的青年融入並安置在不需要複雜資格的工作中，確保個人與社會的雙重受益。</p>
<p>他進一步指出，公司重新評估了其運營和創新策略，包括採用現代技術和創造性產品整合——例如將 Kiri 奶酪融入新的食譜，如 Tameyaa、糕點、奶酪蛋糕、餡餅、冰淇淋等。</p>
<p>他還強調，創新仍然是增長的核心驅動力，公司已擴展到新的細分市場，如 “笑牛” 品牌下的白奶酪、帶有扎塔爾的土耳其酸奶和 “Kiri Protein”，確保其在每個埃及家庭中的存在。</p>
<p>Arram 最後強調，公司在維持競爭性定價結構方面取得了成功。通過創新發展和先進技術，公司能夠提供各種格式和價格的產品，起價僅為 5 埃及鎊，確保所有消費者在當前經濟挑戰下都能獲得優質產品和可負擔的營養。</p>
<p>請將您的新聞稿發送至 pressrelease.zawya@lseg.com</p>
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納斯達克食品飲料 ETF - First Trust

天弘中證食品飲料ETF

全球農業 ETF - Market Vectors

華寶中證細分食品飲料產業主題ETF

招商國證食品飲料ETF

華夏中證細分食品飲料產業主題ETF

<p>貝爾埃及的國家經理哈尼·阿拉姆在第九屆 “市場營銷者聯盟” 上強調了公司在埃及 28 年的存在。他指出創新是增長的驅動力，推出了白奶酪和土耳其酸奶等新產品。“更光明的未來” 計劃旨在為照護機構的 1500 名年輕人提供就業機會。阿拉姆提到支持當地供應商的重要性，並推出了 “伊納亞” 健康保險計劃。該公司專注於積極的營養和具有競爭力的定價，確保在經濟挑戰下也能讓優質產品觸手可及</p>

<ul>
<li>Innovation is the main driver of growth, as the company has expanded into new categories such as white cheese under the “La Vache qui rit” brand, Turkish labneh with zaatar, and “Kiri Protein.”</li>
<li>Launch of the “Brighter Future” initiative to employ 1,500 young people from care institutions in job opportunities that do not require complex qualifications, ensuring mutual benefit.</li>
</ul>
<div class="lb-trans"><ul>
<li>創新是增長的主要驅動力，公司已擴展到新的品類，如 “笑牛” 品牌下的白奶酪、帶有扎塔爾的土耳其酸奶和 “Kiri Protein”。</li>
<li>啓動 “光明未來” 計劃，旨在為來自照護機構的 1500 名年輕人提供不需要複雜資格的就業機會，確保雙方互利。</li>
</ul>
</div><p><strong>Cairo:</strong> Hany Arram, Country Manager of Bel Egypt and North East Africa, affirmed that the company has been operating in the Egyptian market for more than 28 years, during which it has successfully met consumer needs through its well-known brands “La Vache qui rit,” “Kiri,” and “Abu El Walad.” He emphasized that Bel’s approach no longer focuses solely on traditional nutrition messaging such as vitamins, but is increasingly centered on enabling healthier everyday choices through the concept of “positive nutrition,” which combines nutritional value and great taste in a way that fits the daily needs of Egyptian families.</p>
<div class="lb-trans"><p><strong>開羅：</strong> Bel Egypt 及東北非區經理 Hany Arram 確認，公司在埃及市場運營超過 28 年，在此期間通過其知名品牌 “笑牛”、“Kiri” 和 “Abu El Walad” 成功滿足了消費者需求。他強調，Bel 的策略不再僅僅關注傳統的營養信息，如維生素，而是越來越集中於通過 “積極營養” 的概念，使埃及家庭能夠做出更健康的日常選擇，這種概念將營養價值與美味結合，以適應埃及家庭的日常需求。</p>
</div><p>He added that all of the company’s products contribute essential vitamins and nutrients for healthy growth. For example, “La Vache qui rit” cheese is a nutritious and complete meal, as it contains protein, iron, zinc, and calcium, all of which significantly support children’s healthy growth and development.</p>
<div class="lb-trans"><p>他補充説，公司所有產品都提供健康成長所需的基本維生素和營養素。例如，“笑牛” 奶酪是一種營養豐富且完整的餐食，含有蛋白質、鐵、鋅和鈣，這些成分顯著支持兒童的健康成長和發展。</p>
</div><p>Arram added, during his participation in the panel discussion “FMCG &amp; Sector's Investment And Contribution To Economic Development” as part of the 9th edition of “The Marketers League,” that supporting local suppliers and enabling them to access global markets has been one of the company’s key priorities. He explained that supply chain challenges during the COVID-19 pandemic pushed the company to further support small traders and suppliers. As a result, it launched the “Inaya” program to provide comprehensive health insurance for traders and their families, with investments starting at approximately EGP 44 million, later expanding through a partnership with “Fawry” to facilitate access to financing and loans. This partnership reflects the company’s commitment to fostering financial innovation and enabling flexible financing solutions for traders to navigate market challenges.</p>
<div class="lb-trans"><p>Arram 在參加 “快速消費品及行業投資與經濟發展貢獻” 小組討論時表示，支持本地供應商並使其能夠進入全球市場一直是公司的關鍵優先事項。他解釋説，COVID-19 大流行期間的供應鏈挑戰促使公司進一步支持小型商販和供應商。因此，公司啓動了 “Inaya” 計劃，為商販及其家庭提供全面的健康保險，投資額約為 4400 萬埃及鎊，隨後通過與 “Fawry” 的合作擴大，以便於獲得融資和貸款。這一合作反映了公司致力於促進金融創新併為商販提供靈活的融資解決方案，以應對市場挑戰。</p>
</div><p>Within its corporate social responsibility efforts, Arram highlighted the launch of the “Brighter Future” initiative in collaboration with the international organization “Samusocial,” aimed at integrating and employing 1,500 youth from care institutions in jobs that do not require complex qualifications, ensuring mutual benefit for both individuals and society.</p>
<div class="lb-trans"><p>在其企業社會責任努力中，Arram 強調與國際組織 “Samusocial” 合作啓動 “光明未來” 計劃，旨在將 1500 名來自照護機構的青年融入並安置在不需要複雜資格的工作中，確保個人與社會的雙重受益。</p>
</div><p>He further noted that the company has re-evaluated its operational and innovation strategies, including the adoption of modern technologies and creative product integration—such as incorporating Kiri cheese into new recipes like Tameyaa, pastries, cheesecakes, pies, ice cream, and more.</p>
<div class="lb-trans"><p>他進一步指出，公司重新評估了其運營和創新策略，包括採用現代技術和創造性產品整合——例如將 Kiri 奶酪融入新的食譜，如 Tameyaa、糕點、奶酪蛋糕、餡餅、冰淇淋等。</p>
</div><p>He also emphasized that innovation remains the core driver of growth, with the company expanding into new segments such as white cheese under the “La Vache qui rit” brand, Turkish labneh with zaatar, and “Kiri Protein,” ensuring its presence in every Egyptian household.</p>
<div class="lb-trans"><p>他還強調，創新仍然是增長的核心驅動力，公司已擴展到新的細分市場，如 “笑牛” 品牌下的白奶酪、帶有扎塔爾的土耳其酸奶和 “Kiri Protein”，確保其在每個埃及家庭中的存在。</p>
</div><p>Arram concluded by stressing the company’s success in maintaining a competitive pricing structure. Through innovative development and state-of-the-art technology, the company has been able to provide products in various formats and price points starting from just EGP 5, ensuring accessibility to top-quality products and affordable nutrition for all consumers across the Egyptian market despite current economic challenges.</p>
<div class="lb-trans"><p>Arram 最後強調，公司在維持競爭性定價結構方面取得了成功。通過創新發展和先進技術，公司能夠提供各種格式和價格的產品，起價僅為 5 埃及鎊，確保所有消費者在當前經濟挑戰下都能獲得優質產品和可負擔的營養。</p>
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<div class="lb-trans"><p>請將您的新聞稿發送至 pressrelease.zawya@lseg.com</p>
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</div>

ZAWYA：Hany Arram 在大埃及博物館參加第九屆 “營銷者聯盟” 活動時