<div id="readability-page-1">  <p><time datetime="2026-05-18T08:00:00+01:00">    Monday 18 May 2026 8:00 am  </time>      <span> | </span><span> Updated: </span>   <time datetime="2026-05-16T14:50:16+01:00">    Saturday 16 May 2026 2:50 pm  </time></p>         <div>    <div>             <div>             <p>            <span>        Deputy Sports Editor - City AM      </span>                </p>          </div>  </div>                                                                                                             Add as a preferred        source on Google                        </div>    <figure>    <div>       </div> <img width="742" height="495" src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2026/05/GettyImages-2266556154-e1778938960980.jpg/query-dz03NDI?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2026/05/GettyImages-2266556154-e1778938960980.jpg/query-dz03NDI"/>  <figcaption>Unilever brand Dirt Is Good will today announce a partnership with F1 Academy</figcaption> </figure> <p>Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, <em>City AM</em> can reveal.</p><p>The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada.</p><p>F1 Academy is an all-female series whose calendar sees it compete at a number of Formula 1 race weekends around the globe. Its managing director is Susie Wolff, whose husband Toto co-owns the Mercedes Formula 1 team.</p><p>The Unilever subsidiary will join the likes of Lego, American Express and Sephora on the series’ sponsorship roster.</p><p>Wolff said: “The momentum behind F1 Academy has never been stronger, and the standard on track keeps rising.</p><p>“This is a platform where drivers are learning to perform under pressure, supported by the best teams and the right partners around them.”</p><h2 id="h-f1-academy-partner-roster-grows">F1 Academy partner roster grows</h2><p>F1 Academy was forced to add races to its calendar in both Montreal and Austin, Texas due to cancelled weekends stemming from the conflict in Iran. Formula 1 races in Bahrain and Saudi Arabia were cancelled as a result, with the all-female series initially on the programme in the Gulf.</p><p>Tati Lindenberg, CMO at Unilever Home Care, added: “F1 Academy is a natural partner for Dirt Is Good.”</p><p>The season began in China in March with Dutch driver Nina Gademan taking the win in the reverse grid format before Austrian Emma Felbermayr won the second race.</p><p>And the season continues at Circuit Gilles Villeneuve this weekend in Canada before race weekends at Great Britain’s Silverstone and the Netherlands’ Circuit Zandvoort.</p><p>F1 Academy will conclude with a brace of race weekends in the United States: at the Circuit of the Americas in Texas and then around the Las Vegas Strip in Nevada.</p> </div>

聯合利華

<p>聯合利華的 “Dirt Is Good” 品牌宣佈與全女性 F1 Academy 賽車系列建立多年合作關係，合作將於本週末在加拿大啓動。此次合作為 F1 Academy 的贊助商陣容增添了新的品牌，包括樂高和美國運通等。F1 Academy 由 Susie Wolff 管理，旨在為女性車手提供在壓力下脱穎而出的平台。本賽季已在中國開始，並將在多個地點繼續，最後將在美國結束</p>

獨家報道：F1 學院與聯合利華的 Dirt is Good 達成合作夥伴關係