<p>根據 <strong>Counterpoint Research</strong> 的報告，中國的 智能手機市場 在 2026 年五一假期期間疲軟，因內存成本上升推高了手機價格，而 <strong>華為</strong> 加強了其市場領先地位，<strong>蘋果公司</strong> (NASDAQ: AAPL) 則在更具競爭力的升級週期中應對挑戰。</p>
<h2>組件成本上升對智能手機需求施加壓力</h2>
<p><strong>Counterpoint Research</strong> 週二指出，在五一假期前後的兩週內，中國的智能手機銷量同比下降了 16%，主要是由於內存價格上漲導致智能手機成本增加，減少了消費者的升級需求。</p>
<p>該研究公司還指出，與往年相比，智能手機制造商在促銷活動上有所收縮，更加註重盈利能力而非銷售量。</p>
<p><strong>Counterpoint</strong> 補充説，由於組件成本上升，中國的安卓品牌對舊款機型的價格平均提高了 13%，這可能在短期內繼續對需求造成壓力。</p>
<p>然而，該公司預計在 618 購物促銷期間，需求將在 6 月初出現適度回升。</p>
<h2>華為延續市場領導地位</h2>
<p><strong>Counterpoint Research</strong> 表示，華為在中國智能手機市場保持了領導地位，得益於對 Enjoy 90 Pro Max 的強勁需求，該機型因其電池續航和性價比而受到歡迎。</p>
<p>該研究公司補充説，自 4 月以來，華為的市場份額穩定在 25% 以上，得益於穩定的定價和 Pura 90 Pro 系列及可摺疊 Pura X Max 的良好銷售。</p>
<p><strong>Counterpoint</strong> 還表示，華為繼續對舊款 Nova 15 和 Mate 80 機型進行促銷。</p>
<p>與此同時，競爭對手提高了價格，突顯了華為在國內供應鏈上的優勢，幫助其獲得了更多市場份額。</p>
<h2>蘋果在競爭壓力中穩住陣腳</h2>
<p><strong>Counterpoint Research</strong> 表示，儘管在四月份面臨來自中國智能手機發布的更強競爭，蘋果在假期期間仍實現了 3% 的同比增長。</p>
<p>該公司表示，iPhone 17 系列在經歷了強勁的六個月後，進入了一個更為正常的需求階段。</p>
<p>然而，由於內存成本通脹，蘋果仍然受益於國內品牌的提價。</p>
<p><strong>Counterpoint</strong> 補充説，入門級補貼也幫助蘋果在本季度保持了在中國的競爭力。</p>
<p><strong>AAPL 價格動態：</strong> 週二，蘋果股價在盤前交易中下跌 0.50%，報 296.35 美元。該股接近其 52 周高點 303.20 美元， 根據 Benzinga Pro 數據。</p>
<p><em>圖片來源於 Shutterstock</em></p>

2 倍做多 AAPL ETF - GraniteShares

AAPX

蘋果每日 2 倍做多 ETF - Direxion

<p>中國的智能手機銷售在五一假期期間下降了 16%，原因是組件成本上升，導致價格上漲和升級需求減少。華為憑藉其 Enjoy 90 Pro Max 的強勁銷售保持市場領導地位，而蘋果在競爭加劇的情況下仍實現了 3% 的增長。研究公司預計，隨着購物促銷的推動，6 月初將出現温和復甦</p>

<p>China's smartphone market weakened during the 2026 May Day holiday as rising memory costs pushed up handset prices, while <strong>Huawei</strong> strengthened its lead and <strong>Apple Inc.</strong> (NASDAQ: AAPL) navigated a more compAetitive upgrade cycle, according to <strong>Counterpoint Research</strong>.</p>
<div class="lb-trans"><p>根據 <strong>Counterpoint Research</strong> 的報告，中國的 智能手機市場 在 2026 年五一假期期間疲軟，因內存成本上升推高了手機價格，而 <strong>華為</strong> 加強了其市場領先地位，<strong>蘋果公司</strong> (NASDAQ: AAPL) 則在更具競爭力的升級週期中應對挑戰。</p>
</div><h2>Rising Component Costs Pressure Smartphone Demand</h2>
<div class="lb-trans"><h2>組件成本上升對智能手機需求施加壓力</h2>
</div><p>Counterpoint Research noted on Tuesday that China's smartphone sales dropped 16% year over year during the two weeks surrounding the May Day holiday, largely because higher memory prices increased smartphone costs and reduced consumer upgrade demand.</p>
<div class="lb-trans"><p><strong>Counterpoint Research</strong> 週二指出，在五一假期前後的兩週內，中國的智能手機銷量同比下降了 16%，主要是由於內存價格上漲導致智能手機成本增加，減少了消費者的升級需求。</p>
</div><p>The research firm also noted that smartphone makers pulled back on aggressive promotions compared with previous years, prioritizing profitability over sales volume.</p>
<div class="lb-trans"><p>該研究公司還指出，與往年相比，智能手機制造商在促銷活動上有所收縮，更加註重盈利能力而非銷售量。</p>
</div><p>Counterpoint added that Chinese Android brands raised prices on legacy models by an average of 13% due to mounting component costs, which could continue weighing on demand in the near term.</p>
<div class="lb-trans"><p><strong>Counterpoint</strong> 補充説，由於組件成本上升，中國的安卓品牌對舊款機型的價格平均提高了 13%，這可能在短期內繼續對需求造成壓力。</p>
</div><p>However, the firm expects a modest recovery in early June, driven by 618 shopping promotions.</p>
<div class="lb-trans"><p>然而，該公司預計在 618 購物促銷期間，需求將在 6 月初出現適度回升。</p>
</div><h2>Huawei Extends Market Leadership</h2>
<div class="lb-trans"><h2>華為延續市場領導地位</h2>
</div><p>Counterpoint Research said Huawei maintained its leadership position in China's smartphone market, supported by strong demand for the Enjoy 90 Pro Max, which gained traction because of its battery life and value-focused positioning.</p>
<div class="lb-trans"><p><strong>Counterpoint Research</strong> 表示，華為在中國智能手機市場保持了領導地位，得益於對 Enjoy 90 Pro Max 的強勁需求，該機型因其電池續航和性價比而受到歡迎。</p>
</div><p>The research firm added that Huawei sustained weekly market share above 25% since April through stable pricing and solid sales of the Pura 90 Pro lineup and foldable Pura X Max.</p>
<div class="lb-trans"><p>該研究公司補充説，自 4 月以來，華為的市場份額穩定在 25% 以上，得益於穩定的定價和 Pura 90 Pro 系列及可摺疊 Pura X Max 的良好銷售。</p>
</div><p>Counterpoint also said that Huawei continued to offer promotions on older Nova 15 and Mate 80 models.</p>
<div class="lb-trans"><p><strong>Counterpoint</strong> 還表示，華為繼續對舊款 Nova 15 和 Mate 80 機型進行促銷。</p>
</div><p>At the same time, competitors raised prices, highlighting the company's domestic supply-chain advantage and helping it capture additional market share.</p>
<div class="lb-trans"><p>與此同時，競爭對手提高了價格，突顯了華為在國內供應鏈上的優勢，幫助其獲得了更多市場份額。</p>
</div><h2>Apple Holds Ground Amid Competitive Pressure</h2>
<div class="lb-trans"><h2>蘋果在競爭壓力中穩住陣腳</h2>
</div><p>Counterpoint Research said Apple posted 3% year-over-year growth during the holiday period despite facing stronger competition from Chinese smartphone launches in April.</p>
<div class="lb-trans"><p><strong>Counterpoint Research</strong> 表示，儘管在四月份面臨來自中國智能手機發布的更強競爭，蘋果在假期期間仍實現了 3% 的同比增長。</p>
</div><p>The firm said the iPhone 17 lineup entered a more normalized demand phase after a strong six-month run.</p>
<div class="lb-trans"><p>該公司表示，iPhone 17 系列在經歷了強勁的六個月後，進入了一個更為正常的需求階段。</p>
</div><p>However, Apple still benefited from domestic brands raising prices because of memory cost inflation.</p>
<div class="lb-trans"><p>然而，由於內存成本通脹，蘋果仍然受益於國內品牌的提價。</p>
</div><p>Counterpoint added that entry-level subsidies also helped Apple remain competitive in China during the quarter.</p>
<div class="lb-trans"><p><strong>Counterpoint</strong> 補充説，入門級補貼也幫助蘋果在本季度保持了在中國的競爭力。</p>
</div><p><strong>AAPL Price Action:</strong> Apple shares were down 0.50% at $296.35 during premarket trading on Tuesday. The stock is approaching its 52-week high of $303.20, according to Benzinga Pro data.</p>
<div class="lb-trans"><p><strong>AAPL 價格動態：</strong> 週二，蘋果股價在盤前交易中下跌 0.50%，報 296.35 美元。該股接近其 52 周高點 303.20 美元， 根據 Benzinga Pro 數據。</p>
</div><p><em>Photo via Shutterstock</em></p>
<div class="lb-trans"><p><em>圖片來源於 Shutterstock</em></p>
</div>

智能手機價格的飆升抑制了中國消費者的升級需求