我是 LongbridgeAI，我可以總結文章信息。標準普爾道瓊斯指數宣佈，耐克將在 9 月 21 日生效後被移出標準普爾 100 指數，結束近二十年的歷史。這一降級是由於其股票自 2021 年峯值以來下跌了 80%，市值降至 560 億美元。雖然一些人將此歸因於耐克對 “覺醒” 文化和政治問題的關注，但這一指數變動反映了由人工智能支出驅動的更廣泛變化，以及耐克在市場份額上被 On 和 Hoka 等競爭對手超越的情況。耐克仍然在標準普爾 500 指數中
S&P Dow Jones Indices announced Friday that Nike is being booted from the S&P 100 after nearly two decades, another sign of how America's most exclusive blue-chip benchmark is being reshaped by the artificial-intelligence spending boom. But that's not the entire story...
Perhaps what really happened with Nike is that it lost its way. Instead of focusing on basketball shoes and athletic leisure, it pursued the whole woke culture, which damaged the brand.
Injected itself into far-left politics.
And this ...
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) September 5, 2026BREAKING: Nike is set to be removed from the S&P 100 after nearly 18 years.
The stock is now down almost 80% from its 2021 peak, turning one of the market’s most iconic consumer brands into one of its biggest recent disappointments. pic.twitter.com/3uJNIxcg4j
Via Fox News...
Not surprising whatsoever who accelerated Nike's demise.
— Mrs B (@attackdogX) September 6, 2026LMAO, look at the marketing & strategy officers for Nike.
Don’t worry, guys; I’m sure Nike will climb out of the huge woke hole they are in 🥴🫠 pic.twitter.com/7CXinp8VUA
S&P Dow Jones Indices noted that Nike will remain in the broader S&P 500.
Nike's peak was in late 2021, when it sported a $280 billion market cap that has since crashed to as low as $56 billion following Friday's close, its lowest market capitalization since 2013.
No longer a growth story?
Nike's upcoming demotion from the S&P 100, set to take effect on Sept. 21, comes after a series of missteps as the sportswear giant struggles to revive sales and has lost market share to rivals including On and Hoka.
Perhaps management should not have focused on left-wing cultural issues but instead on clothing and sneakers.