
BIDU (Trans): Cloud margins still have room to climb, yet we hold firm in betting on AI.
Key Takeaways from Baidu’s Q2 2026 Earnings Call
However, the ad biz is being dragged by the AI search overhaul and the company's deliberate restraint on monetization. It is likely to remain under pressure in 2H.
The company is focusing resources on three pillars: iterating Kunlun Chip M100/M300 and restoring ERNIE to the first tier. It also plans to take Apollo Go overseas.







