Tmall Global introduced over 2,400 overseas brands to open their first stores last year

Tmall Global released the list of "Top 10 Emerging Imported Brands for 2025," indicating that last year, a total of 2,415 overseas new brands opened their first stores on the platform, with the number of first stores recording double-digit growth. In other words, last year, an average of more than 6 overseas new brands entered the platform daily, with a total of 691 new brands introduced in the fourth quarter, setting an annual peak. To date, there are over 40,000 brands on the Tmall Global platform, from more than 110 countries and regions worldwide