Mark Gurman

Mark Gurman

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Mark Gurman

NEW in Power On: Apple eyes autonomous, agentic Siri as early as next year to rival ChatGPT Dots, Meta Muse, Grok. The goal is to move beyond responding to commands to an assistant that can proactively manage tasks and get things done on your behalf.

Source: Mark Gurman

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Mark Gurman

Also in Power On: Mike Rockwell, the Apple executive who helped rescue Siri AI, continues to seriously consider leaving his role as Siri chief — or Apple altogether — next year. His departure would be a major blow as Apple looks to accelerate.

Source: Mark Gurman

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Mark Gurman

Pretty amazing that two weeks later buying an iPhone Duo is basically still impossible unless you’re using an AI bot and get extremely lucky. You can’t walk into any store and just buy it. But sure, there was no launch issue.

Source: Mark Gurman

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Mark Gurman

NEW: This week’s Power On podcast is out. We break down Siri AI’s big upgrade, including new app controls and cross-app actions in iOS 27.3. Plus, John Ternus’s first Apple earnings, more potential price hikes, China AI & Apple Watch privacy concerns.

Source: Mark Gurman

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Mark Gurman

Also in Power On: Apple is planning a wave of iPad updates in the first half of 2027, including a new model, OLED iPad Air and a faster iPad Pro with a vapor chamber. Don’t expect new iPad launches in the second half of the year.

Source: Mark Gurman

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Mark Gurman

Also in Power On: New in Power On: Apple allocated roughly 80% of its initial iPhone Duo inventory to walk-in sales during launch weekend, leaving just 20% for launch-day deliveries and scheduled pickups. That helps explain the subpar preorder experience.

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Mark Gurman

Just recorded this week’s Power On podcast with @chriswelch — all about the touch MacBook Pro and iPhone Duo. Stay tuned for the episode this Friday.

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Mark Gurman

Official: Apple announces the overhauled MacBook Pro with a touch-screen.

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Mark Gurman

Pretty wild that Apple has spent basically 20 years telling us that touch-screen laptops are horrible due to ergonomics/arm fatigue and they are going to do it anyways tomorrow -- and not address the problem they proclaimed exists whatsoever. Either way I am pumped.

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Mark Gurman

NEW: iPhone Duo screen-cracking issue is real. Apple hasn’t given stores or customer service representatives guidance but the company is investigating. Several people have sent me images and stories of their new $2000 device breaking within hours.

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Mark Gurman

Everyone failed to point out the real problem with the iPhone Duo lacking Face ID: You can’t buy a Vision Pro with it.

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Mark Gurman

Power On: Apple’s touch-screen MacBook Pro will arrive on Wednesday, marking the tech giant’s latest major reversal.

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Mark Gurman

Also in Power On: Apple’s latest hardware leadership reshuffle: longtime display chiefs are moving toward retirement, new engineering VPs are named and wireless executives are gaining influence.

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Mark Gurman

So far I prefer the standard iPhone Duo case to the Folio. The kickstand on the folio is nice but the flap on top of the outer screen and how it covers the outside display when using camera preview just make it pretty inconvenient.

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Mark Gurman

Our Bloomberg iPhone Duo review, written by @chriswelch

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Mark Gurman

This seems like it would never happen for 1,000 reasons but have to wonder if the Touch ID discourse continues if Apple considers adding HomeView-like facial recognition to the iPhone Duo with very specific parameters like requiring Touch ID or PIN hourly or some such.

Source: Mark Gurman

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Mark Gurman

I mentioned during today's podcast two features Apple has tested for the iPhone Duo 2: under-display Face ID on the front screen and an Action Button.

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Mark Gurman

Apple plans a retail store reset for Nov. 6, indicating potential new Mac release timing. More in Power On:

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Mark Gurman

If anyone has experience ordering a phone from the T-Mobile website, can their shipping times actually be believed? Managed to order a Duo from them three hours after opening with an Oct. 28-Nov. 1 delivery. Seems basically impossible.

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Mark Gurman

Apple: "Demand for iPhone Duo, our first foldable iPhone, has been nothing short of extraordinary. We are working hard to get this revolutionary new product into customers' hands as quickly as possible, and we will continue accepting orders online."

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Mark Gurman

The good news is if you get your iPhone Duo in January you're already 25% of the way to your iPhone Duo 2. Ugh.

Source: Mark Gurman

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Mark Gurman

NEW: Apple is shaking up its legal team, including by hiring Meta's head of litigation as its own new litigation chief. It's just the latest management change since John Ternus was appointed CEO.

Source: Mark Gurman

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Mark Gurman

NEW: Episode 3 of the Power On podcast is out! We break down Apple’s smart home launch, go hands-on with the HomeView, and debate the new Apple TV & HomePod mini. Plus, exclusive details on Apple’s upcoming touchscreen Mac launch, OLED iPad mini and more.

Source: Mark Gurman

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Mark Gurman

I find the $299 price for HomeView solid. Not super aggressive but reasonable all things considered. The $149 for the HomePod mini 2 is in the same category. But I think $299 for the Apple TV is a huge stretch and a cheaper model - a stick? - is now essential.

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Mark Gurman

Lastly, the new HomePod mini is official with an S10 chip at $149. It comes in blue, white, midnight, green and pink. It supports Siri AI (coming later) and can serve as Mac or surround sound speakers.

Source: Mark Gurman