The profitable Blokus and the Lego dream that is hard to achieve with a price of 9.9 yuan
Wallstreetcn·
- In 2025, Chinese toy company Bloku achieved significant profit growth, with revenue reaching 2.913 billion CNY, a 30% increase, and annual profit of 634 million CNY, recovering from a nearly 400 million CNY loss in 2024.
- The company's adjusted annual profit growth of 15.5% remains lower than its revenue growth due to declining gross margins, falling from 52.6% to 46.8%.
- Bloku's reliance on external IP for revenue, its "light asset" production model, and the need to establish a strong global brand identity are pivotal challenges for its competitiveness against giants like Lego.