YH ENT

YH Entertainment Group, an investment holding company, operates as an artist management company in Mainland China and Korea. It provides whole lifecycle of artist management, including artist training, operation, and promotion. The company’s artist management services include participating in various commercial activities, such as endorsement deals, business promotion events, and commercial performances; and providing entertainment content services, including performing in movies, drama series, and variety programs. It also engages in the music intellectual property (IP) production and operation activities, which comprise licensing its music IPs to music streaming platforms and other music service providers, as well as selling digital and physical copies of its music IPs; and provision of pan-entertainment business, such as commercial development of virtual artists, variety program format licensing, and sale of artist-related merchandise.