MNSO : Seeks Sales at Top Toy Stores to Exceed POP MART Stores in Same Locations
AASTOCKS News·
- MNSO founder Ye Guofu stated that overseas profit declines stem from distributor revenue drops and early-stage directly operated store investments, prompting the company to slow store openings and focus on 2H26 operational maturity.
- Domestic growth momentum is driven by large-format Top Toy stores, which boast sales efficiency per square meter twice that of ordinary stores and a payback period controlled within 1 year.
- The company aims for Top Toy store sales to surpass POP MART stores in identical locations, citing examples like the Harbin Parkson store where MNSO already achieved higher average daily sales.
