$American Express(AXP.US)
Context: One of the secrets of Berkshire Hathaway and its success in the stock market has been its focus on value. On top of that, Berkshire's management team has sought companies that have significant advantages over their competitors -- an economic moat -- operating in a mature industry with reliable cash flow. One of the stocks they hold is American Express. Its market position is geared toward more affluent customers with its gold and platinum card programs, both of which charge hefty annual fees. American Express increased its annual fee for its Platinum card to a whopping $895 earlier this year and offers perks valued at $3,500 to cardholders. Their platinum portfolio is now the fastest growing in the U.S. Consumer business; and they continue to attract a large number of new customers, particularly millennials and Gen Zs who represent greater lifetime value. Revenue in the second quarter was $19.6 billion, up 10% from a year ago, and net income of $3.11 billion was up 8%.
My Trade: Initially bought American Express for some trades but recent momentum has halted its growth. I am therefore now holding and waiting for it to either drop more before scooping up some or for it to bounce back to $350 to sell.
Takeaway: American Express is one of Berkshire's largest holdings, with 151.6 million shares, representing 13% of the company's portfolio. However, American Express stock is down 18% so far this year and currently sits 21% off its all-time high. @Captain's Treasure


