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Purple Innov
PRPL
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Overview
Overview
News
News
Posts
Posts
Financials
Financials
Forecast
Forecast
Valuation
Valuation
Shareholders
Shareholders
Profile
Profile
All Shareholders
Institutional Holders
Insiders
All Shareholders
Shareholder Type
Hedge funds
43.05%
Public and others
37.88%
Institutions
13.96%
Individuals & Insiders
5.04%
Private companies
0.07%
Major Shareholders
Latest
Major Shareholders Latest
Shareholder
% Held
Shares Held
Change %
Shares Changed
Report Date
Coliseum Capital Management, LLC
43.05%
1.87M
0.08%
+0
06/30/2026
Wasatch Advisors LP
4.66%
202.86K
<0.01%
+0
06/30/2026
Douglas Peterson
Director
2.97%
129.36K
<0.01%
+0
05/28/2026
Vanguard Capital Management, LLC
2.31%
100.76K
0.05%
-1.78K
06/30/2026
BlackRock, Inc.
0.96%
41.82K
<0.01%
-1.00
06/30/2026
Robert DeMartini
CEO & Director
0.90%
39.08K
<0.01%
+0
05/28/2026
Dynamic Advisor Solutions LLC
0.69%
30.09K
<0.01%
+0
06/30/2026
Millennium Management LLC
0.67%
29.12K
0.11%
-4.84K
06/30/2026
Geode Capital Management, LLC
0.57%
24.71K
0.05%
-2.33K
06/30/2026
Jacobs Levy Equity Management Inc
0.56%
24.33K
<0.01%
+0
06/30/2026
Shay Capital LLC
0.34%
14.85K
0.23%
+9.88K
06/30/2026
Crumly and Associates, Incorporated
0.31%
13.33K
0.04%
+1.65K
06/30/2026
Goldman Sachs Asset Management, L.P.
0.29%
12.64K
0.16%
+6.78K
06/30/2026
Anson Group
0.28%
12.00K
<0.01%
+0
06/30/2026
Charles Schwab Investment Management, Inc.
0.26%
11.29K
<0.01%
-191.00
06/30/2026
John Roddy
Former Chief People Officer & Chief Human Resources Officer
0.26%
11.24K
0.18%
+7.81K
05/28/2026
Stratos Wealth Partners, Ltd
0.25%
10.94K
<0.01%
+16.00
06/30/2026
Eric Haynor
Former Chief Operating Officer
0.24%
10.43K
<0.01%
+0
05/28/2026
State Street Investment Management
0.24%
10.39K
<0.01%
+0
06/30/2026
Gary DiCamillo
Lead Independent Director
0.15%
6.34K
<0.01%
+0
05/28/2026