$TENCENT(00700.HK) $WEIMOB INC(02013.HK) On the surface, it seems to be due to WeChat's small store, today the trading volume of Hong Kong stocks has increased its proportion in Tencent, as evidenced by the significant drop in $BABA-W(09988.HK), with trading volume much larger than usual. Alibaba's shareholders seem to expect that Tencent has taken away part of the e-commerce business, and Tencent's e-commerce starts from zero, even if it fails, it is still zero.

In contrast, other e-commerce platforms, the gift-giving feature of WeChat's small store is powerful because it does not require group buying or cutting prices. Additionally, WeChat's social dissemination is fast, which greatly reduces sales costs for merchants. The more advantageous the merchant is in terms of products and prices, the more obvious the reduction in costs.

Currently, it seems that there may be a certain degree of impact on platforms like Douyin that use algorithmic recommendations. If gift-giving can boost the GMV of WeChat's small store, the e-commerce imagination of WeChat will be greatly expanded.