Tencent Licaitong disclosed annual data: 98% of users made profits, with equity fund users achieving a holding yield of 24.8%

On January 15, at the 2026 WeChat Open Class PRO event, Tencent Wealth Management disclosed its 2025 annual data, showing that 98% of users across the platform achieved profitability. Among them, users holding equity funds such as index funds, stocks, and hybrid funds achieved an annualized return rate of 24.8%, highlighting the value of equity asset allocation.

98% of users profited, with equity fund users achieving a 24.8% return rate.

According to Tencent Wealth Management data, since its inception, users have accumulated profits exceeding 100 billion. In 2025, equity investments became the core highlight of user profitability, with users holding equity funds such as index funds, stocks, and hybrid funds achieving an annualized return rate of over 24.8%. In 2025, Tencent Wealth Management introduced a new "Long-term Wealth Management" section, primarily focused on fixed-income and funds, where users holding for a full year achieved 100% profitability.
 
Regular investment has gradually become a way for users to allocate high-volatility equity assets and pursue long-term returns. In 2025, Tencent Wealth Management users accumulated 800 million regular investments, with 14% of subscription users opting for regular investments. Among equity fund investment users, the proportion choosing regular investments was as high as 26%. The profitability effect of regular investments became more pronounced, with Tencent Wealth Management regular investment users achieving a 60% higher return rate compared to one-time subscription users in 2025, realizing the advantage of "batch investment and smoothing volatility."
 
In terms of "saving money" for users, Tencent Wealth Management's membership value-added services continued to perform well. Peng Yanan, head of Tencent Wealth Management's membership services, stated: "In 2025, Wealth Management comprehensively upgraded its membership system, offering Tencent membership packages, exclusive financial benefits, regular investment benefit cards, and free credit card repayments, among other benefits." At the same time, Tencent Wealth Management distributed financial benefits to nearly 3 million users, reducing various financial fees through 10% subscription fees, savings coupons, and points, truly achieving a service loop of "earning money with the left hand and saving money with the right hand."

Institutional Collaboration and Content Services Support User Investment Decisions

At the WeChat Open Class event, Yang Gang, Director of the Internet Finance Division of Fullgoal Fund, shared insights on the deep collaboration with Wealth Management. He mentioned that the popularity of equity investment markets continued to rise in 2025, with both parties focusing on "professional capabilities + platform resources" to drive efforts in "helping users earn returns" and "helping users invest wisely," making services more aligned with user needs. "On one hand, we assist users in investment decisions by precisely matching high-quality assets, interpreting market trends, and developing investor education content. On the other hand, we provide timely alerts and in-depth analysis for market fluctuations and emergencies, leveraging live broadcasts and other intuitive formats to deliver professional knowledge, continuously enhancing users' investment awareness, and making investment easier for ordinary users."

Content services have long been a key factor in improving users' financial literacy and influencing investment decisions. Tools such as video accounts, official accounts, live broadcasts, and mini-programs within the WeChat ecosystem have provided lightweight, highly adaptable new platforms for financial knowledge dissemination and product service delivery. Leveraging the WeChat ecosystem and tool capabilities, Tencent Wealth Management upgraded its real-time investment feature, making it a "wealth business card" for financial content creation within the WeChat ecosystem. Currently, the Wealth Management community has attracted creators such as financial bloggers, fund influencers, and fund managers to share investment portfolios. In their shared articles, they can seamlessly embed content from their official accounts or video accounts, achieving viral spread through WeChat social sharing, content amplification, and scenario support, reaching more users with professional content.

Financial blogger "Hardcore Finance Little Explosion" said: "As creators, we only need to focus on creating good content. With good content, users will naturally choose you. Financial content must delve deep into research and translate complex market logic and patterns into plain language that ordinary people can understand, thereby lowering the barrier to understanding for users."
"Wealth management users are more concerned about how to operate, avoid pitfalls, and compare products," said Yang Xin, Tencent Advertising Mutual Selection Financial Industry Operations. "Wealth Management collaborates with financial institutions to innovate mutual selection content, targeting core audiences with content placements, significantly increasing view counts and reducing viewing costs."

A Tencent Wealth Management representative stated that Tencent Wealth Management continues to focus on service upgrades and functional innovation, not only enhancing the membership system but also launching features such as "Hot Opportunities," "Index Hot List," and "Index Gainers" to provide precise references for user investment decisions. At the same time, features like family accounts, AI image mining, and bond market barometers offer users a richer experience. In the future, Tencent Wealth Management will continue to leverage the WeChat ecosystem and collaborate deeply with financial institutions to provide professional and convenient wealth management services for users within the WeChat ecosystem.$TENCENT(00700.HK) $Tencent(TCEHY.US) $TME-SW(01698.HK)