Hushang Auntie and Mingming Hen Mang are both representatives of consumption in the lower-tier market; the former focuses on tea drinks, while the latter focuses on snack discounts, both benefiting from the consumption tiering narrative.
Saturday Fu's gold and jewelry demand forms a tailwind against the backdrop of gold prices breaking through $3100/ounce, with Q1 same-store performance expected to be strong.
The businesses of different groups are relatively niche, with lower liquidity.
The overall valuation of the Hong Kong stock consumption sector is about 15 times, lower than the 25-30 times of similar A-shares. The discount is due to a liquidity premium, and narrowing this gap requires an expansion in the scale of southbound capital.
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