Dongfang Zhenxuan's platform GMV has experienced periodic fluctuations, but its business model with high gross margins for its own brands remains a core advantage.
The current stock price is recovering within the $8-9 range. The focus is on whether the new host matrix can fill the traffic gap and the repurchase rate data for self-operated agricultural products.
Overall competition in the live-streaming e-commerce sector is intensifying, with the diversion pressure from Douyin and Pinduoduo persisting. Short-term sentiment remains cautious.
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