Longbridge Securities, an online broker founded in Singapore, has been actively opening physical stores to expand its Hong Kong market. In 2024, it leased the basement to first floor of 26 Nathan Road, Tsim Sha Tsui, for about HK$1 million per month, covering over 8,500 square feet across three floors, as its first physical flagship store in Hong Kong. Unlike traditional brokerage branches, Longbridge's flagship also features a café and a night bar to attract young investors.
Several brokerages have recently moved into core shopping districts. Market sources say the multi-floor shop at 58 Russell Street, Causeway Bay, with about 7,300 square feet, was recently leased for about HK$1.2 million per month, equivalent to about HK$164 per square foot. Located at the junction of Russell Street and Percival Street with heavy foot traffic, the new tenant is Longbridge Securities, whose rent is about 60% below the over HK$3 million monthly rent paid by former tenant Prince Jewelry & Watch at the retail peak.
Brokerages are becoming a new force among core-district tenants. Market sources say Longbridge Securities, which opened its first flagship store in Hong Kong this year, leased the 7,300-square-foot multi-floor shop at 58 Russell Street, Causeway Bay, for about HK$1.2 million per month, 60% below the peak rent paid by the former jewelry tenant. In the past six months alone, three brokerage leases have been recorded in this area.
Market sources indicate that the multi-floor shop at 58 Russell Street, Causeway Bay, formerly leased by Prince Jewelry & Watch, has recently taken on a new tenant. Financial institution Longbridge Securities is renting the shop for HK$1.2 million per month, or about HK$164 per square foot. The leased premises at 58 Russell Street cover approximately 7,300 square feet. By taking multi-floor space on Russell Street in Causeway Bay, Longbridge Securities is adding a presence in the most core district, providing ample marketing floor area and room for large billboards to boost brand visibility.
While many companies have been cutting back on physical stores to save costs amid the rise of online shopping and work-from-home (WFH), online brokerages are doing the opposite. Taking advantage of a buoyant stock market, strong IPO activity and a weak property market, they are rapidly opening new branches, a trend expected to continue into next year. One brokerage added six stores in just five months. In addition to traditional tourist hotspots such as Tsim Sha Tsui and Causeway Bay, some brokerages are also planting flags in residential neighborhoods such as Tsuen Wan, Tuen Mun and Tseung Kwan O, aiming to serve all segments. Scholars believe these brokerages are targeting mainland customers and local seniors.
Longbridge Café, the brand flagship of next-generation fintech company Longbridge Group, officially opened yesterday on Nathan Road in Tsim Sha Tsui. Despite the downturn, the group invested over HK$10 million in annual rent to create a space of more than 8,500 square feet across three floors, making it Hong Kong's largest investor-community store and Asia's first innovation hub combining financial services with a lifestyle concept.
In recent years, online brokerages have been leasing large shops to strengthen engagement and connections with users. Longbridge Café, the brand flagship under Longbridge Group, opened yesterday in Tsim Sha Tsui. Jenny Lo, Chief Marketing Officer of Longbridge Group, said the aim is to build an offline community for investors and deliver richer experiences to users. Store revenue is not the main consideration, and the group announced plans to open at least eight more branches in core Hong Kong areas over the next two years.
Longbridge Group, the parent of Longbridge Securities, opened its brand flagship Longbridge Café in Tsim Sha Tsui with an investor-community store concept. Jenny Lo, Chief Marketing Officer of Longbridge Group, said the company plans to open at least eight stores across Hong Kong, including Central, within two years to give back to users.
Brokerages have recently been aggressively expanding in Hong Kong. Longbridge Café, the first brand flagship of fintech company Longbridge Group, opened in Tsim Sha Tsui. According to the company, the café at 26 Nathan Road spans three floors, including the lower ground floor, ground floor and first floor, covering more than 8,500 square feet, with total investment in renovation and annual rent exceeding HK$10 million.
Longbridge Café, the brand flagship under Longbridge Group, opened today and is the company's first flagship of its kind worldwide. Jenny Lo, Chief Marketing Officer of Longbridge Group, said that including this store, the company will open at least eight cafés in the next two years. Some will be pop-ups, smaller in scale or semi-open, and will cover more core districts such as Central, reflecting the company's confidence in Hong Kong's capital market. The group is also considering opening cafés in other countries such as Singapore.
Longbridge Café, the brand flagship under Longbridge Group, grandly opened today in Tsim Sha Tsui. Against the market downturn, the group invested over HK$10 million in annual rent to create a new concept space of more than 8,500 square feet across three floors, making it Asia's first offline store centered on an investor community.
Online brokerages are increasingly opening physical stores. Longbridge Group's brand flagship, Longbridge Café, opened in Tsim Sha Tsui. Jenny Lo, Chief Marketing Officer of the group, said the company plans to open eight more stores in Hong Kong over the next one to two years, with potential locations including core commercial districts such as Central. The group is also considering launching similar offline stores in Singapore, another operating region.
Longbridge Group opened its first brand flagship in Hong Kong, Longbridge Café, in Tsim Sha Tsui at an annual rent of HK$10 million. The store officially opened on Monday the 29th, blending a café and bar to attract clients to open accounts. The group said it plans to open eight branches across Hong Kong over the next two years.
Online brokerages have been leasing large premises in recent years. Longbridge Café, the brand flagship under Longbridge Group, opened today in Tsim Sha Tsui and officially began operations. Jenny Lo, Chief Marketing Officer of Longbridge Group, said the aim is to create an offline community for investors and deliver richer experiences to users. Store revenue is not the main consideration. The company also announced plans to open at least eight 'coffee shops' in different core Hong Kong areas over the next two years, demonstrating its confidence in the Hong Kong market.
Amid a pressured local retail market and a wave of restaurant closures, tech brokerage Longbridge Group, headquartered in Singapore, opened its brand flagship Longbridge Café in Tsim Sha Tsui today. The store features a café and bar on different floors. Longbridge said it invested HK$10 million in annual rent to open the store despite the downturn. Jenny Lo, Chief Marketing Officer (CMO) of Longbridge Group, said the group plans to open more than eight stores in Hong Kong over the next one to two years, emphasizing that the primary purpose is to better serve users, with revenue not being the main goal.
