Forecast & Rating63 analysts currently cover Amazon, with about 92.1% giving a positive rating — meaning they expect the stock to rise. The average price target is $327.00, about 25.6% upside from the current price of $260.39. Price targets range from $230.00 to $405.00 — a wide spread, showing clear disagreement over just how much Amazon can rise. Historically, about 61.6% of past price targets were eventually met, which adds credibility. For you, this means most professionals who study Amazon closely still see room for the stock to rise. Data as of Aug 20, 2026; for reference only and not investment advice.
Aug 19, 2026
Price forecast
$327.0025.39%
Forecast & RatingStrong buy
60analysts
Strong buy71.67%
Buy25.00%
Hold3.33%
Sell0.00%
Strong sell0.00%
Strong buy
43
Buy
15
Hold
2
Sell
0
Strong sell
0
Target price forecast
Forecast dateAug 23, 2026
Forecast met62.4%
Stock price$260.61
Avg. target$327.0
High target$405
Low target$230
Avg. target
$327.0
High target
$405
Low target
$230
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.