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HUGO BOSS AG
BOSS.DE
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Bank of America Corporation increases total voting rights in Hugo Boss AG to 12.98%

Bank of America Corporation has increased its voting rights in Hugo Boss AG from 11.14% to 12.98%, marking a 1.84 percentage point rise. This change reflects a significant corporate event regarding shareholder influence.

Reuters·
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Reuters·
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Bank of America Corporation reduces total voting rights in Hugo Boss AG to 11.14%

Bank of America Corporation has reduced its voting rights in Hugo Boss AG from 13.02% to 11.14%, a decrease of 1.88 percentage points. This change was reported by Hugo Boss AG via EQS News on December 4, 2025. The information is provided by Public Technologies using AI and is not financial advice.

Reuters·
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Reuters·
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Hugo Boss stock plunges 11%: is the fashion giant risking too much on strategy reset?

Hugo Boss stock (ETR: BOSS) dropped 11% on Wednesday, the steepest single-day fall in over a year, erasing hundreds of millions from its market value. The decline followed management's warning of a projected single-digit sales drop in 2026 due to an aggressive strategy reset. This reset involves brand realignment and restructuring, causing investor uncertainty. CEO Daniel Grieder defends the move as necessary for long-term gain, but analysts are divided on its potential success.

Invezz·
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Invezz·
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Hugo Boss expects 2026 EBIT of 300-350 million euros

German fashion group Hugo Boss on Tuesday said earnings before interest and taxes are expected to come in between 300 million euros ($348.66 million) and 350 million euros in 2026, as the company undergoes a strategic realignment.The company forecast currency-adjusted sales to fall mid- to high-single digits in 2026 before returning to growth in 2027.($1 = 0.8604 euros)

Reuters·
DE
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Reuters·
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Hugo Boss AG Announces "CLAIM 5 TOUCHDOWN" Strategy, Focusing on Brand, Distribution, and Operations Optimization with Targets for Cash Flow Growth and Profitability Through 2028

Hugo Boss AG has unveiled its "CLAIM 5 TOUCHDOWN" strategy, focusing on brand, distribution, and operations optimization to drive growth through 2028. The plan aims for annual free cash flows of EUR 300 million from 2026, with measures to streamline processes and optimize distribution. Revenue is expected to decline in 2026 but grow in 2027 and 2028. The company forecasts EBIT of EUR 300-350 million for 2026, with improved profitability from 2027.

Reuters·
DE
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Reuters·
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