NKE260918C60000.US

Another win for corporations, another loss for Americans

$Nike(NKE.US)

Nike’s China Reset: Short-Term Pain, Long-Term Gain? Here’s Why Investors Should Pay Attention

Nike’s strategic overhaul in China marks a decisive shift from pursuing volume to protecting brand value. As highlighted by CNBC, the company is streamlining its digital presence by concentrating sales through its official channels and a select group of authorised platforms—including Tmall, JD.com, Douyin and Nike’s own app—instead of relying on numerous online distributors. This “cleaner digital strategy” aims to reduce excessive discounting, improve pricing discipline and deliver a more consistent premium shopping experience. While this transition may temporarily weigh on sales as weaker distributors are phased out, it strengthens Nike’s long-term competitive position.

Fundamentally, FY2026 remains a rebuilding year. Revenue growth is stabilising, gross margins are gradually improving and inventory levels have normalised, although Greater China continues to face intense competition from domestic brands. Management’s focus on profitable growth rather than market share should support stronger earnings quality over time.

Technically, Nike has established a higher-low pattern following its earnings recovery, but faces key resistance after a sharp rebound. A sustained breakout would reinforce the bullish trend.

For options investors, the strategy depends on positioning. Shareholders assigned through short puts can monetise elevated premiums by writing covered calls while collecting potential upside. Investors seeking new exposure may consider selling cash-secured puts near technical support levels, allowing them to accumulate shares at attractive effective prices if volatility returns. If Nike successfully executes its China turnaround, patient investors could benefit from both earnings recovery and multiple expansion over the medium term.

This article is for informational purposes only and should not be construed as financial advice.

$Nike(NKE.US)After a long period of weakness, Nike (NKE) has finally moved back into the green for my position with a +0.37% unrealized gain. It’s only a small profit, but it’s a nice reminder that patience can pay off. I’m still optimistic about Nike’s long-term brand strength, innovation pipeline, and global presence. Short-term volatility doesn’t change my investment thesis, so I’ll continue holding and monitor upcoming earnings and consumer demand trends. One step at a time—slow and steady. #TradeShowcase

$Nike(NKE.US)

Added Nike (NKE) to my portfolio around 42.25, and it’s currently slightly below my entry at -0.54%. Im actually doing a covered call once again on Nike haha!! expiry k. This friday, see whether can success this time again. Short-term price action remains weak as the market continues to price in slower consumer spending and margin concerns. However, I believe much of the pessimism is already reflected at these levels. Nike remains a global brand with strong long-term potential, and I’m comfortable holding through the volatility while waiting for a stronger turnaround in earnings and sentiment. Patience is part of the investment journey.

$Nike(NKE.US) back over 10/21/50ma's this name been a dud but maybe this time? I put some in my investment/spec/gamble account. None in trade account

Source: Sunrise Trader

$Nike(NKE.US) my paydays shares sold for good payday %. I now settle into the full swing with money in my pocket.

Source: Sunrise Trader

U.S. stocks were poised to open July cautiously (SPX -0.3%, NDX -0.6%) as investors await Fed Chair Kevin Warsh’s comments today at the ECB forum in Portugal for rate path clues amid rising price pressures and a strengthening economy. Brent crude -1%, 10yr yields -0.6bp to 4.46%, gold/silver were lower. S&P 2026 EPS estimates have risen to $342 (+23% YoY), implying a 21.8x P/E. $Tesla(TSLA.US) likely to beat WS 2Q delivery estimates tomorrow. We remain cautious on TSLA long-term due to declining earnings estimates, increased competition in unsupervised autonomy, and an extended valuation. $Nike(NKE.US) fell 3.4% pre-mkt after management again reduced 2027 rev guidance. The June U.S. employment report will be posted tomorrow before the market opens (+120K exp).

Singapore stocks remained resilient as the benchmark index traded near record highs supported by strong export demand and continued AI driven growth. Corporate asset recycling and healthy fundamentals continue to boost investor confidence despite higher utility costs weighing on consumers. While global volatility may keep markets cautious the overall outlook for Singapore equities remains constructive

What a quarter! The middle east peace deal was right on time which led to the unwinding of safe haven assets back into risk on AI trades.

I believe the markets are still winding down from the middle east peace deal and as such ‘safe havens’ such as precious metals and oil stocks are being sold to buy back risk assets into the end of the quarter.

Markets closed the quarter with broad-based strength, reflecting continued optimism around AI, technology, and economic resilience. However, Michael Burry’s new short positions against major AI-linked stocks and industrials suggest he believes valuations have become stretched after a powerful rally. While his bearish stance has attracted attention, it represents one investor’s contrarian view rather than confirmation of an imminent market reversal.

the expectation of Telsa is high. Nvidia is disappointing even with best result in profit. the rest can't seem to patch up the hole left by them. with Nike performance is worse than last year.

$Nike(NKE.US) -3.0% AH to $39.80 after posting 4Q revs and earnings that modestly beat WS consensus, excluding one time items. 2027 1Q rev and gross margin guidance will be announced on the earnings call which begins at 5pm ET.

NKE Earnings LIVE + STZ Results: Nike Q4 2026 Results & Reaction | With Rock Regan

Will the world cup soccer pink cleats be the start of the turn around for $Nike(NKE.US) ? Daily showing some signs of reversal. I put some in my investment/spec/gamble account. Watching for a trade.

Source: Sunrise Trader

$Nike(NKE.US) | BTIG maintains 𝐁𝐮𝐲 on 𝐍𝐢𝐤𝐞, 𝐜𝐮𝐭𝐬 𝐏𝐓 𝐭𝐨 $𝟓𝟓 𝐟𝐫𝐨𝐦 $𝟕𝟓

$Nike(NKE.US)Currently down 8.47% on my Nike position, with an average cost of $45.43 versus the current market price of $41.58.

While the short-term price action hasn’t been encouraging, I continue to view Nike as a globally recognized brand with strong long-term potential. Market sentiment can change quickly, but quality businesses often take time to reflect their value.

I’m using this pullback as a reminder that investing is about patience and conviction, not chasing short-term movements. For now, I’m holding my position and watching how management executes its turnaround strategy.

Sometimes the best move is simply to stay in the game and let time do the heavy lifting. 💪👟