$Amazon(AMZN.US) is hiring more than 300,000 workers for the holidays, up 20% from last year, while the rest of retail is hiring at the weakest pace since 2008
$Amazon(AMZN.US) held at 250,000 holiday hires in each of the last three years, per Challenger, Gray & Christmas. This year it is jumping to 300,000+ across seasonal, part-time and full-time roles, per Bloomberg and the company's own announcementSeasonal workers will average $20 an hour, and starting January 1, 2027 anyone working 30+ hours a week in those roles gets healthcare from day oneMeanwhile, Challenger expects US retailers to add just 450,000 jobs in Q4. That's below last year's 461,500, which was already the smallest holiday gain since 2008 and 15% below 2024's 543,100$Walmart(WMT.US) and $Target(TGT.US) still haven't announced seasonal hiring plans at all$Adobe(ADBE.US) expects $275.1 billion in US online spending in November and December, up 6.7% from 2025, and $Amazon(AMZN.US) captures almost 40 cents of every dollar spent online, per eMarketerWhen the biggest online retailer is staffing up 20% while everyone else pulls back, it tells you where it thinks holiday dollars are going. This season is shaping up to be winner-take-most, and the gap between $Amazon(AMZN.US) and the rest of retail keeps getting widerSource: StockMarket.News













