Sep 7 at 08:00 AM
A 9% comp decline with North America down 12% tells you this isn't a marketing problem, it's a product problem. Alo and Vuori didn't out-market Lululemon, they made things people wanted to wear more. Fixing that takes years, not a quarter or two under a new CEO.
The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.
