Livis is not a product suitable for Li Auto's current ideal. It has neither channel empowerment nor service empowerment; a pure product attribute cannot support a premium. There is reason to speculate that the price of the L9 will directly drop by 100,000 yuan to survive. This is not a problem of vehicle gross margin, but a rebalancing issue between the product and sales channels. If Li Auto pushes all profit points as implicit conditions of the car price for partners to figure out, the result might be even lower than a direct 100,000 yuan price cut, because you are not the dominant product side.

This lineup still having four products might also be a relatively outdated segmentation method. I don't quite understand it nor am I optimistic about it. Anyway, in the end, for the large five-seater and six-seater, it can only keep the cheaper one.