$Li Auto(LI.US) 9 is bad, 8 and 7 are definitely bad too. A world with only 6 is destined to be a year of burning cash with low margins. Nio's attack on livis is just the beginning. What Li Xiang fears is a sudden emergence of a new ES6 that completely blocks the escape route.

However, the darkest hour is not only in the automotive industry. Looking at the retail sales data, I can only say that at this critical juncture, it's really bold to still launch a three-row vehicle priced at the 500,000 yuan level. Even if you bet on the middle class recovering quickly and on them having more children and loving to have them, forget about cars, even the mid-to-high-end catering industry is almost being taken away.

Let's not even talk about positioning issues. For this brand's cars, positioning is the least of the problems. Learning to respect the course of the times is also very important.

In today's Li Auto, I don't see this kind of respect. This series of controversies looks very farcical. You really don't treat users as normal people. Is the product good? Of course it is, but the entire narrative logic and value system are completely collapsed.