<p>在過去的四年裏，我很高興地把陽光州稱為我的家。在佛羅里達州的這段時間裏，我見到了許多來自雜貨連鎖 <strong>克羅格</strong>(KR -1.62%) 的送貨卡車——它們無處不在。但奇怪的是，我從未見過克羅格的商店。</p>
<p>事實上，克羅格在佛羅里達州沒有商店。但它通過電子商務和支持當日送貨的物流網絡在這裏建立了相當可觀的業務。這是一項令人印象深刻的成就。而電子商務巨頭 <strong>亞馬遜</strong>(AMZN -1.70%) 剛剛決定，如果克羅格可以做到這一點，那麼它也可以做到。</p>
<p>在 9 月 18 日，亞馬遜與由東南雜貨公司擁有的雜貨連鎖 Winn-Dixie 宣佈在佛羅里達的部分市場達成合作。購物者可以在亞馬遜上訂購 Winn-Dixie 的雜貨，並在當天送達，就像他們從克羅格那裏一樣。</p>
<p>這就是為什麼這可能比許多投資者意識到的更重要的消息。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNTEvYS13b21hbi1waWNrcy11cC1mcmVzaGx5LWRlbGl2ZXJlZC1ncm9jZXJpZXMuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNTEvYS13b21hbi1waWNrcy11cC1mcmVzaGx5LWRlbGl2ZXJlZC1ncm9jZXJpZXMuanBnJnc9NzAw"/></p>
<p>圖片來源：Getty Images。</p>
<h2>亞馬遜在佛羅里達的驚人舉動</h2>
<p>亞馬遜進入雜貨領域的嘗試早在很久以前就開始了。2017 年，該公司以近 140 億美元收購了 Whole Foods。從那時起，它還嘗試了其他雜貨概念，如亞馬遜 Go 和亞馬遜 Fresh。雖然它並沒有單獨列出雜貨的收入，但在 2025 年第二季度，亞馬遜報告其實體店的收入為 56 億美元。</p>
<p>我相信可以安全地説，雜貨銷售並沒有成為亞馬遜業務的主要驅動力。許多投資者甚至忘記了它有雜貨業務。（亞馬遜擁有許多投資者可能會忘記的業務。）</p>
<p>在經營雜貨業務方面，幾乎沒有人能比克羅格做得更好。它在實體雜貨銷售方面是一家頂尖公司。但它在電子商務方面也越來越成功；在 2024 年，它的電子商務收入超過了 140 億美元。在 2025 年第二季度，其電子商務收入同比增長了 16%，而整體業務的增長不足 1%。</p>
<p>當像克羅格這樣的實體業務在電子商務中取得成功時，這無疑會引起亞馬遜的注意。這幾乎肯定促使亞馬遜決定與 Winn-Dixie 合作。亞馬遜可以迅速啓動雜貨電子商務，將 Winn-Dixie 的產品與其自身的物流基礎設施結合起來。</p>
<h2>這對投資者意味着什麼</h2>
<p>克羅格是全球最大的雜貨連鎖之一，其雜貨送貨模式的消費者需求很高。像 <strong>沃爾瑪</strong> 和 <strong>塔吉特</strong> 這樣的巨大連鎖店已經開始涉足雜貨電子商務市場。而現在，最大的電子商務公司亞馬遜也加入了進來。</p>
<p>隨着所有最大的參與者都在這樣做，我相信這就是行業的發展方向。較小的雜貨連鎖，或者那些反應遲緩的連鎖，面臨失去市場份額給這些大型參與者的風險。而一些雜貨公司根本沒有足夠的送貨基礎設施來實現這一目標。</p>
<p>值得注意的是，<strong>Instacart</strong>(CART 1.78%) 的股票在亞馬遜與 Winn-Dixie 合作的消息公佈後大幅下跌。畢竟，Instacart 的商業模式是第三方雜貨送貨。如果大型參與者自己進行送貨並從較小公司那裏奪取市場份額，這可能會使 Instacart 面臨更少的機會。</p>
<p>關於 Instacart 股票（正式名稱為 Maplebear 股票）值得關注。如果購物者對他們最喜歡的雜貨店保持忠誠，而該商店有自己的送貨服務，那麼這對 Instacart 來説將不是好事。但我認為這種擔憂為時尚早。</p>
<p>我認為真正的啓示是，全球最大的電子商務公司正在借鑑克羅格的經驗來處理雜貨業務。這可能是一個轉折點，亞馬遜在更多市場推動這一模式，消費者習慣隨着熟悉而改變，所有其他連鎖店都被迫適應。</p>
<p>考慮到亞馬遜的市值為 2.5 萬億美元，並且在過去 12 個月的收入達 6700 億美元，它與 Winn-Dixie 的合作可能不會對其自身業務產生重大影響。但這可能是開始深刻改變雜貨市場的事情，這就是為什麼投資者應該關注這一消息。</p>

亞馬遜

克羅格

亞馬遜每日 2 倍做多 ETF - Direxion

<p>亞馬遜已與 Winn-Dixie 合作，在佛羅里達州的部分市場提供當日雜貨配送，挑戰克羅格在電子商務領域的成功。這一舉措是亞馬遜之前雜貨業務的延續，包括收購 Whole Foods。隨着克羅格產生可觀的電子商務收入，亞馬遜的進入可能會重塑雜貨配送市場，可能對小型連鎖店和像 Instacart 這樣的配送服務產生影響。投資者應密切關注這一發展，因為這可能預示着消費者習慣和雜貨行業競爭的轉變</p>

<p>For the last four years, I've gladly called the Sunshine State my home. And during my time here in Florida, I've seen my fair share of delivery trucks from grocery chain <strong>Kroger</strong>(KR -1.62%) -- they're everywhere. But the odd thing is that I've never seen a Kroger store.</p>
<div class="lb-trans"><p>在過去的四年裏，我很高興地把陽光州稱為我的家。在佛羅里達州的這段時間裏，我見到了許多來自雜貨連鎖 <strong>克羅格</strong>(KR -1.62%) 的送貨卡車——它們無處不在。但奇怪的是，我從未見過克羅格的商店。</p>
</div><p>In fact, Kroger doesn't have stores in Florida. But it's built a sizable business here nevertheless, through e-commerce and a logistics network to support same-day deliveries. It's an impressive feat. And e-commerce titan <strong>Amazon</strong>(AMZN -1.70%) just decided that if Kroger can do that, then it can do it too.</p>
<div class="lb-trans"><p>事實上，克羅格在佛羅里達州沒有商店。但它通過電子商務和支持當日送貨的物流網絡在這裏建立了相當可觀的業務。這是一項令人印象深刻的成就。而電子商務巨頭 <strong>亞馬遜</strong>(AMZN -1.70%) 剛剛決定，如果克羅格可以做到這一點，那麼它也可以做到。</p>
</div><p>On Sept. 18, Amazon and Winn-Dixie -- a grocery chain owned by Southeastern Grocers -- announced a partnership for select Florida markets. Shoppers can go on Amazon and order groceries from Winn-Dixie and have them delivered that same day, just as they can from Kroger.</p>
<div class="lb-trans"><p>在 9 月 18 日，亞馬遜與由東南雜貨公司擁有的雜貨連鎖 Winn-Dixie 宣佈在佛羅里達的部分市場達成合作。購物者可以在亞馬遜上訂購 Winn-Dixie 的雜貨，並在當天送達，就像他們從克羅格那裏一樣。</p>
</div><p>Here's why this could be bigger news than many investors realize.</p>
<div class="lb-trans"><p>這就是為什麼這可能比許多投資者意識到的更重要的消息。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNTEvYS13b21hbi1waWNrcy11cC1mcmVzaGx5LWRlbGl2ZXJlZC1ncm9jZXJpZXMuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F834351%2Fa-woman-picks-up-freshly-delivered-groceries.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Amazon's startling move in Florida</h2>
<div class="lb-trans"><h2>亞馬遜在佛羅里達的驚人舉動</h2>
</div><p>Amazon's foray into groceries started a long time ago. In 2017, the company acquired Whole Foods for almost $14 billion. And since then, it's experimented with other grocery concepts such as Amazon Go and Amazon Fresh. It doesn't break out grocery numbers per se, but in the second quarter of 2025, Amazon reported revenue of $5.6 billion for its physical stores.</p>
<div class="lb-trans"><p>亞馬遜進入雜貨領域的嘗試早在很久以前就開始了。2017 年，該公司以近 140 億美元收購了 Whole Foods。從那時起，它還嘗試了其他雜貨概念，如亞馬遜 Go 和亞馬遜 Fresh。雖然它並沒有單獨列出雜貨的收入，但在 2025 年第二季度，亞馬遜報告其實體店的收入為 56 億美元。</p>
</div><p>I believe it's safe to say that grocery sales haven't exactly been a material driver for Amazon's business. Many investors forget it even <em>has</em> a grocery business. (Amazon owns a lot of businesses that investors might forget about.)</p>
<div class="lb-trans"><p>我相信可以安全地説，雜貨銷售並沒有成為亞馬遜業務的主要驅動力。許多投資者甚至忘記了它有雜貨業務。（亞馬遜擁有許多投資者可能會忘記的業務。）</p>
</div><p>When it comes to running a grocery business, few, if any, do it better than Kroger. It's a top company when it comes to brick-and-mortar grocery sales. But it's increasingly thriving in e-commerce as well; it generated more than $14 billion in e-commerce revenue in 2024. And its e-commerce revenue was up by 16% in the second quarter of 2025, compared with less than 1% growth for the business as a whole.</p>
<div class="lb-trans"><p>在經營雜貨業務方面，幾乎沒有人能比克羅格做得更好。它在實體雜貨銷售方面是一家頂尖公司。但它在電子商務方面也越來越成功；在 2024 年，它的電子商務收入超過了 140 億美元。在 2025 年第二季度，其電子商務收入同比增長了 16%，而整體業務的增長不足 1%。</p>
</div><p>When a brick-and-mortar business such as Kroger succeeds in e-commerce, that undoubtedly turns heads at Amazon. And this almost certainly motivated Amazon's decision to partner with Winn-Dixie. Amazon can get up and running with grocery e-commerce in short order, coupling Winn-Dixie's products with its own logistics infrastructure.</p>
<div class="lb-trans"><p>當像克羅格這樣的實體業務在電子商務中取得成功時，這無疑會引起亞馬遜的注意。這幾乎肯定促使亞馬遜決定與 Winn-Dixie 合作。亞馬遜可以迅速啓動雜貨電子商務，將 Winn-Dixie 的產品與其自身的物流基礎設施結合起來。</p>
</div><h2>What this means for investors</h2>
<div class="lb-trans"><h2>這對投資者意味着什麼</h2>
</div><p>Kroger is one of the largest grocery chains in the world, and there's high consumer demand for its grocery delivery model. Enormous chains such as <strong>Walmart</strong> and <strong>Target</strong> have already dipped their toes into the grocery e-commerce market. And now the largest e-commerce company, Amazon, is climbing aboard.</p>
<div class="lb-trans"><p>克羅格是全球最大的雜貨連鎖之一，其雜貨送貨模式的消費者需求很高。像 <strong>沃爾瑪</strong> 和 <strong>塔吉特</strong> 這樣的巨大連鎖店已經開始涉足雜貨電子商務市場。而現在，最大的電子商務公司亞馬遜也加入了進來。</p>
</div><p>With all the biggest players doing it, I believe this is where the industry is headed. Smaller grocery chains, or chains that are too slow to notice the trend, risk losing market share to these larger players. And some grocery companies simply won't have the delivery infrastructure to make it work.</p>
<div class="lb-trans"><p>隨着所有最大的參與者都在這樣做，我相信這就是行業的發展方向。較小的雜貨連鎖，或者那些反應遲緩的連鎖，面臨失去市場份額給這些大型參與者的風險。而一些雜貨公司根本沒有足夠的送貨基礎設施來實現這一目標。</p>
</div><p>It's also worth noting that shares of <strong>Instacart</strong>(CART 1.78%) sold off hard on the news of Amazon and Winn-Dixie's partnership. After all, Instacart's business model is third-party grocery delivery. If the large players do delivery on their own and they take market share from smaller companies, that's likely to leave Instacart with less opportunity.</p>
<div class="lb-trans"><p>值得注意的是，<strong>Instacart</strong>(CART 1.78%) 的股票在亞馬遜與 Winn-Dixie 合作的消息公佈後大幅下跌。畢竟，Instacart 的商業模式是第三方雜貨送貨。如果大型參與者自己進行送貨並從較小公司那裏奪取市場份額，這可能會使 Instacart 面臨更少的機會。</p>
</div><p>It's fair to wonder about Instacart stock (officially, Maplebear stock). If shoppers stay loyal to their favorite grocery store and that store has its own delivery services, then that won't be good for Instacart. But I think fears are premature.</p>
<div class="lb-trans"><p>關於 Instacart 股票（正式名稱為 Maplebear 股票）值得關注。如果購物者對他們最喜歡的雜貨店保持忠誠，而該商店有自己的送貨服務，那麼這對 Instacart 來説將不是好事。但我認為這種擔憂為時尚早。</p>
</div><p>I think the real takeaway is that the world's largest e-commerce company is taking a play from Kroger's book when it comes to groceries. This could be a watershed moment in which Amazon pushes this model in more markets, consumer habits change with familiarity, and all other chains in the space are forced to adapt.</p>
<div class="lb-trans"><p>我認為真正的啓示是，全球最大的電子商務公司正在借鑑克羅格的經驗來處理雜貨業務。這可能是一個轉折點，亞馬遜在更多市場推動這一模式，消費者習慣隨着熟悉而改變，所有其他連鎖店都被迫適應。</p>
</div><p>Considering that Amazon is valued at $2.5 trillion and has generated $670 billion in trailing-12-month revenue, its partnership with Winn-Dixie likely won't move the needle on its own business. But it could be something that begins to profoundly change the grocery landscape, which is why this is news that investors should monitor.</p>
<div class="lb-trans"><p>考慮到亞馬遜的市值為 2.5 萬億美元，並且在過去 12 個月的收入達 6700 億美元，它與 Winn-Dixie 的合作可能不會對其自身業務產生重大影響。但這可能是開始深刻改變雜貨市場的事情，這就是為什麼投資者應該關注這一消息。</p>
</div>

Amazon Just Made a Startling Competitive Move Against Kroger

- 亞馬遜與 Winn-Dixie 合作，進入佛羅里達州的雜貨電商市場。  
- Kroger 在電商領域表現出色，推動了亞馬遜的決策。  
- 此舉可能改變雜貨行業格局，投資者應關注。  

亞馬遜剛剛對克羅格採取了一個令人震驚的競爭行動