It's coming to the end of the month - also where most of the major companies have already reported earnings. As expected, the earnings season has seen some companies rally after posting magnificent results while others slump after posting weaker guidance or simply just due to traders taking profit. It is important to monitor and read in depth into the earnings report of your holdings, but also sometimes the share price don't go as expected due to fear (of say higher capex for e.g.) or just because it was already priced in.

SHEIN: Temu's assault and tariff headwinds—can the $100bn unicorn reinvent itself?
This piece tackles three questions—1) By dissecting the prospectus, what is SHEIN really, where does its revenue come from, and is it profitable?
2) Everyone talks about the small-batch, fast-turn model—how does it actually work, where are the moats, and why can't Zara, Temu, or Amazon replicate it?3) With an IPO imminent, what valuation looks rich, and what price sits in the 'strike zone'?






