运营方面，截至 2022 年 3 月 31 日止的 12 个月，阿里巴巴集团全球年度活跃消费者约 13.1 亿，年度净增 1.77 亿，其中中国市场消费者同比净增 1.13 亿，海外消费者同比净增 6400 万。当中值得关注的是，超过 1.24 亿的年度活跃消费者在淘宝天猫消费超过人民币 1 万元，且跨年活跃率超过 98%。$Alibaba(BABA.US)
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