Xiaomi, who prefers quietness

Not long ago at the YU7 delivery ceremony, the presence of some content creators was missing, and the event arrangement was much more low-key than before, held at Xiaomi's headquarters in Qinghe, Beijing: Xiaomi Science and Technology Park.

Besides quietly taking the car away, taking a photo with Lei Jun, and opening the car door for the owner, there were no more flashy things, making the delivery ceremony what it should be.

Not talking about Xiaomi for a while doesn't mean my views and opinions on Xiaomi have changed. In fact, I have supplemented more content and will find a suitable opportunity to share it with everyone.

My favorite automotive influencer, TOTO Wenhan, interviewed the automotive product engineer of SU7 Ultra, asking some very professional questions. I recommend everyone to watch it when you have time. Xiaomi is not a complicated company. Even though its business spans over 100 countries and regions worldwide, you can still understand the cultural core of this company through a lot of Lei Jun's public speeches and surrounding books.

An elder who has been silently following Xiaomi told me: "The daily praise and criticism of Xiaomi online are like day and night, constituting the entire 24 hours," and what I am doing is merely restoring the facts and truths as I see them.

Most of the onlookers don't actually hate Xiaomi, but hate the act of "praising" itself. In Daniel Kahneman's "Thinking, Fast and Slow," it is mentioned that most of our daily life decisions are made by intuitive "System 1," which is a genetic choice made by organisms in the wild environment through years of evolution to avoid danger and make quick decisions, rather than through thoughtful "System 2."

The internet has only been around for over 50 years, and people have not yet truly achieved unbiased equal communication online. Why do chat products mostly have privacy, while content products are more about the one-way output of influencers? Because once the discussion starts, two opposing viewpoints representing different camps will enter the debate, and the final result is often a mess.

Xiaomi is a company that values methodology and will inevitably reflect on the relationship between traffic and users. In fact, just by paying a little attention to the backend data, you can find that most high-traffic hotspots ultimately only have a small portion of people become your users. When the data volume is large enough, you will find that doing a solid job in products and content will bring everything else naturally.

It is said that Xiaomi is a company with strong "marketing." I think it's okay to admit this because Xiaomi's "marketing" relies on word-of-mouth from users, which is what all companies that want to do good marketing dream of.

On Weibo, there are countless CEOs of listed companies voting and endorsing their companies. Lei Jun is just doing it more prominently, and he is crowned by external media and peers as the "God of Marketing." Whether this title is neutral or not, at least from a simple passerby's perspective, it seems a bit "not very pleasant."

People's external expressions are often a projection of their inner desires. When some non-professional internet colleagues come to evaluate Lei Jun, who graduated from Wuhan University's computer science program, I think they may also face doubts from others, just like Lei Jun.

Finally, regarding stock prices, I remember a famous saying by the renowned stock commentator, Mr. Hu: "If I don't sell, how can you cut me?"

Actually, I haven't looked at Xiaomi's stock price for a long time. I don't even know what Xiaomi's opening price is today. The locked position will always accompany Xiaomi to witness the end.

However, it is worth mentioning that controlling positions and risks will never be outdated at any time. I have seen too many people who have already made 3 or even 4 times the profit on Xiaomi, and they can completely sell some to improve their lives and consumption. After all, investment is ultimately for a better life.

Early articles have always repeated this view, and some friends have given me feedback saying that Xiaomi is talked about too much, hoping to see more content from other companies. Therefore, I slowly expanded the depth and breadth of channel content, sharing my knowledge and the world I see.

Xiaomi is no different from other stocks; they are all part of the capital market. The tariff in April caused a huge market shock. Although Xiaomi does not directly sell to the other side of the ocean, it is still affected. Friends who follow this channel should still remember a sentence in "Letter to New Xiaomi Shareholders": "Lei Jun is Lei Jun, Xiaomi is Xiaomi, investment is investment."

You can combine the three to get the same answer as when separated, but before making a decision, figuring out how much each proportion accounts for may help clarify your thoughts.

Some friends just love Xiaomi and like Xiaomi's digital products, then the first two are already enough. When you have a relatively mature understanding of the industry and risks, it is not too late to slowly extend outward.

Tomorrow is the opening day of Xiaomi's Shenzhen International Headquarters. Witnessing the groundbreaking of Xiaomi Science and Technology Park in 2018, and seeing the newly dug foundation of Xiaomi International Headquarters in Shenzhen in 2021, it is finally going to open.

Wishing everything goes smoothly, and friends attending the opening ceremony have fun~

July 17, Mars in Qinghe.

$XIAOMI-W(01810.HK)