Pinduoduo AI Goes All Out? Duoduoyuan Smiles

A couple of days ago, I saw an article titled "Pinduoduo's Self-developed AI Launches a Full-scale Attack, Covering C-end Scenarios Such as Social Media, Interactive Drama, and E-commerce Services."

As a shareholder of PDD, just reading the headline is indeed exciting. It's about entering social media, creating interactive dramas—is this about to challenge Tencent and ByteDance?

However, if you strip away the grand title and personally experience these specific AI features in the app, you'll find it's far less exaggerated.

This so-called "full-scale attack" is mostly just some feature expansions within "Duoduo Orchard." To put it bluntly, Pinduoduo is merely using AI technology to enrich the gaming experience for users in the orchard and boost shopping conversion rates.

1. The so-called AI interactive drama

2. The so-called AI fitting room

3. The AI social feature hasn't rolled out to me yet, so I won't post a screenshot.

Nevertheless, through these product moves, we can see Pinduoduo's attitude towards AI.

Technology itself does not directly create user value; it must find the right user scenarios and match user needs to be transformed into user value.

Compared to many e-commerce platforms that, due to tech anxiety, push various AI searches and awkwardly embed various chatbots,

I actually agree with Pinduoduo's restraint: never deviate from user needs, don't mess around.

$PDD(PDD.US)