Chow Tai Fook Life Insurance becomes the first insurance company in Hong Kong to reach a long-term strategic partnership with Tencent Music Entertainment Group
CTF Life becomes the first insurance company in Hong Kong to reach a long-term strategic partnership with Tencent Music Entertainment Group
- TIMA International Music Awards makes its debut in Hong Kong this August
- Revolutionizing live music experiences, creating new value for insurance
CTF Life (CTF Life) announced that it has become the first insurance company in Hong Kong to enter into a long-term strategic agreement with Tencent Music Entertainment Group (TME), bringing the 2026 TIMA International Music Awards (TMElive International Music Awards) to Hong Kong. The event will make its debut in Hong Kong this year, held over two consecutive days on August 22 and 23, presenting a musical spectacle transcending language, geography, and culture to fans worldwide. As the exclusive title sponsor, CTF Life demonstrates its commitment to supporting the events economy and helping Hong Kong become the "Asian Event Capital." It is also the first insurance company in Hong Kong to host an independent international music festival IP with TME, thereby creating new value for the insurance industry.
Ye Wenjie, Executive Director and CEO of CTF Life, stated: "Music touches the heart, while insurance protects life; both accompany us through different stages of life. We are honored to establish a long-term strategic partnership with Tencent Music Entertainment Group, fulfilling our mission to 'create new value for insurance.' As 'life planners,' we hope to convey the warmth of insurance through music, providing customers and their loved ones with a meaningful event experience."
As a pioneer in China's online music and audio entertainment services, Tencent Music Entertainment Group has successfully created over 300 high-quality audio-visual feasts through its TME Live platform, leveraging leading digital audio-video technology and extensive online and offline performance experience, accumulating over 100 billion social media impressions. This collaboration will fully leverage its platform advantages, combined with the resources of the CTF Group ecosystem, to bring a brand-new music and entertainment experience to Hong Kong audiences. Additionally, CTF Life will curate a series of exclusive privileges for its customers and members of the CTF Life Lifestyle Circle, empowering customers to support their passions and guarding every "my dream," echoing the new brand advertising theme of CTF Life.
The 2026 TIMA International Music Awards will gather top-tier musicians, groups, and bands from Asia and around the world. The performance lineup is as follows:
About CTF Life
CTF Life Insurance Company Limited ("CTF Life") has been rooted in Hong Kong for 40 years. It is a wholly-owned subsidiary of CTF Holdings Company Limited ("CTF Holdings") (Hong Kong Stock Code: 659) and is one of the largest life insurance companies in Hong Kong. As a member of the CTF enterprise, CTF Life leverages the robust resources of the Cheng family ecosystem ("CTF Group" or "the Group") to provide personalized craftsmanship planning, lifelong protection, and premium experiences for customers and their loved ones throughout their life journeys of "living, growing, health, and wealth." With the group's financial strength and global investment layout, CTF Life is committed to becoming a leading insurance company in the Asia-Pacific region, continuously creating new value for insurance.
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