<div id="readability-page-1">INVIDI Technologies, a leading addressable advertising company, has partnered with Google to enable addressable advertising on unconnected set-top boxes (STBs) worldwide. This collaboration enables brands to run Programmatic Guaranteed ad campaigns targeting households previously inaccessible digitally. In India, where millions of households use unconnected STBs, this presents a significant opportunity to reach a large audience.</div>

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<p>INVIDI Technologies has partnered with Google to integrate Google Ad Manager, enabling addressable advertising on tens of millions of unconnected set-top boxes globally. This collaboration allows brands to execute Programmatic Guaranteed ad campaigns targeting previously non-targetable households, particularly in India. The initiative bridges linear TV and digital precision, helping broadcasters monetize inventory more effectively while extending high-value digital native campaigns to unconnected devices.</p>

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INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally