I actually won a prize

$COFCO Sugar (SH600737)$ Toutiao's Tunhe official flagship store opens a lucky bag every 15 minutes, with the prize being tomato sauce worth 19.9 yuan. I was just observing the number of people in the live stream room and casually clicked, thinking it was just a sales gimmick by the merchant and that the winners were insiders. To my surprise, I actually won, and it even included free shipping.

After observing for a while, I noticed that Tunhe's hosts are quite attractive and highly professional, with well-prepared and persuasive materials. The conversion rate from viewers to buyers is very high.

The problem is, the number of viewers is very low, peaking at around 60, while competitors like Guannong usually have hundreds, peaking at over a thousand. The gap is just too big.

The main reason is probably what a netizen mentioned last time—people don’t know what Tunhe is and think it’s just a small private factory. When they search for tomato sauce, they just scroll past it.

There are also a few other stores with "Tunhe" in their names that don’t mention COFCO. Is it the arrogance of a state-owned enterprise not allowing subsidiaries to use the parent company’s name? It’s really hard to understand why they wouldn’t use such a golden brand when they have it.