回归线下以后，带动美妆销售，$Ulta Beauty(ULTA.US)SG&A 费用从 2011 年第一季度的 4.439 亿美元增加到 5.01 亿美元。SG&A 费用占净销售额的比例从 22.9% 降至 21.4%，这是因为营销费用较低，以及由于销售额增加而利用店内工资和福利。运营利润同比增长 43.4%，达到 4.377 亿美元，运营利润率从一年前的 15.8% 扩大到 18.7%。Ulta 第一季度从运营活动中产生的现金为 4.263 亿美元，而去年同期为 3.307 亿美元。截至第一季度末，该公司持有现金和现金等价物 6.545 亿美元。
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