$NIO Inc(NIO.US) is clearly on the verge of collapse, yet still clinging to brand value. They shouldn't have launched Ledao in the first place! The sales network is still separate, requiring new stores! If Nio had launched a cheaper sub-series and poached a manufacturing executive from Geely or another automaker to be Ledao's president, it would have probably sold like hotcakes, easily outperforming Disney's Ai Ticheng by a mile!