$BIDU-SW(09888.HK)
Baidu Earnings Today: Deeply Discounted or Facing an AI Make Or Break Moment?
All eyes are on Baidu ahead of its Q2 earnings release later today after HK market close. The stock has been heavily depressed, trading at just 1.9× PS, far below the 4.3× average of its peers.
The main reason is its core advertising business that is shrinking, as more users turn to AI chatbots instead of traditional search.
Option markets are pricing in high volatility because investors are waiting to see if AI infrastructure growth (projected up 51%) can offset the 22% drop in ad revenue.
Even as its legacy business struggles, big-name institutional investors like David Tepper have boosted their stakes, betting on Baidu’s pivot from search giant to AI and cloud leader. 🚀
Not financial advice. Do your own DD☺️.


















