Personalized Push Description

What information about you will the Personalized Push Service use?

In order to present and recommend more relevant information to you and provide services that better suit your requirements, we collect and use your personal information to automatically calculate and predict your preferences through algorithmic models to match information or services that you may be interested in. Below we will explain more about how the Personalized Push Service works and how you can exercise control.

a) The scope of our provision of Personalized Push Services includes presentation of text or video content, provision of search results, recommended content and services (including ads), etc.

b) In order to predict your preferences, we may collect and use your device information, location information, and behavior information when you use the Platform. Behavior information includes records relating to your operations such as clicking, following, collecting, searching, browsing, downloading, sharing, and trading when you access/use the Platform.

c) We automatically analyze and calculate the above information only through algorithm to extract the characteristics of users, predict the preference degree of the contents in the information candidate pool in combination with other relevant characteristics, and select and rank the contents according to the prediction result. After being processed and scattered, a final content recommendation list is formed to show you.

d) We will send real-time feedback to the recommendation model based on your browsing behavior in the process of using the platform, and constantly adjust and optimize the recommendation results, so as to better provide you with quality content.

e) Please understand that the Personalized Push Algorithm in the Platform does not accurately identify the real identity of a specific person, but only provides more relevant information based on user behaviors and characteristics.

If you wish to find out more about personal data and protection, please kindly refer to our Privacy Policy.

What is the effect of turning off the Personalized Push Service?

When you choose to turn off personalized content recommendation, we will not process your personal information based on the purpose of the turned off personalized push, but will only push you general content or services (including advertisements) that have nothing to do with your preferences. Therefore, you cannot enjoy personalized recommendation services. We will show you content based on non-personalized factors such as content popularity. You may see content that you are not interested in or even dislike, and your experience may be affected.

This Personalized Push Algorithm function is only available for your personal use. This is a value-added service provided to you meant for your personal use. The information gathered is anonymised at all times and is not disclosed to any parties except yourself.