Based in the Heart of Hong Kong, Catering to Local Investors: Longbridge Expands Strategic Presence in Hong Kong

On June 19, Longbridge HK officially moved its office to the prime landmark in Hong Kong’s Central, IFC One. A ceremony was held on that day to celebrate the relocation, and many of our industry partners attended it. This relocation marks a pivotal advancement in our Hong Kong operations, signifying both an operational scale upgrade and our enduring commitment to the local market. Throughout our presence, we have consistently strengthened our local infrastructure through innovative initiatives, including offering lifetime commission-free trading for the US and Hong Kong stocks and opening Hong Kong’s largest securities outlet—the three-story Longbridge Cafe. Relying on cutting-edge technology and localized services, we strive to deliver a reliable and superior investment trading platform for Hong Kong investors.

Pioneering innovative service models to drive local market growth

As a leading fintech brokerage in growth mode, we continuously optimize our product experience with cutting-edge technology, AI, and in-house tools, dedicated to redefining the new-generation investment journey while facilitating multi-market trading across Hong Kong, US, and Singapore stocks. For the US and Hong Kong markets in particular, we offer highly competitive lifetime commission-free trading, enabling clients to flexibly allocate global assets with lowered thresholds and competitive rates.

This relocation to IFC One further cements our strategic positioning within Hong Kong’s financial epicenter. Demonstrating our long-term commitment, we are ploughing tens of millions into the market, including a near HKD 1 million monthly rent for the groundbreaking Longbridge Cafe—a shift from traditional brokerage outlets to community-centric financial services. This three-story Longbridge Space merges cafe culture, investment workshops, and thematic social networking, revolutionizing the traditional brokerage model by eliminating standardized financial service functions and offering an engaging, accessible investment exchange platform. Through this innovative approach, we aim to transform investors’ perceptions of brokerage services and enhance Hong Kong people’s engagement with and accessibility to investment and wealth management.

Since the beginning of this year, we have headed Hong Kong’s emerging fintech brokerage rankings, with our Hong Kong stock trading volume growth consistently outpacing industry peers. Powered by robust technology and innovative client experiences, our ranking of trading volume on HKEX has been on the rise from beyond the top 500 to the top 30 by May 2025, establishing ourselves as one of Hong Kong’s fastest-growing fintech brokerages.

Focusing on AI-driven innovation to elevate intelligent trading experience

Looking ahead, we will maintain our technological focus. While deepening AI integration across our investment journey to explore, inspire and trade, we will diversify our product portfolio across major global markets to create a global trading network that takes good care of every investment need. Since our first foray into the Hong Kong market in 2021, we have invested over HKD 1.5 billion in fintech infrastructure development. We independently engineered the core trading system designed for Cloud Native characterized by high scalability and stability. At mid-year, we launched the industry’s first brokerage MCP to enable AI for market analysis and trading and realize seamless integration between AI capabilities and core securities services. Moving forward, we will deliver more advanced AI tools and AI-driven financial services for investors, thus providing more technological support and making investment more accessible to everyone.

“We believe a brokerage’s role extends beyond providing a trading platform to becoming a trusted wealth management partner for clients. From relocating to Central’s financial district to establishing a community-centric offline venue, these initiatives embody our commitment to deepening our Hong Kong presence. In the future, we will continue to combine technological excellence with local market insights to deliver truly accessible, efficient investment services to our clients,” said Johnny Tsang, General Manager at Longbridge HK.