Long Bridge Securities LLC is a broker-dealer registered with the U.S. Securities and Exchange Commission (“SEC”) and member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”) that provides brokerage and trading services, including a mobile trading application, and artificial intelligence-powered financial services to investors. Long Bridge Crypto LLC is a Financial Crimes Enforcement Network (“FinCEN”) registered and state licensed money services business. Long Bridge Securities LLC and its affiliates are collectively referred to in this document as “Longbridge,” “we,” “our,” or “us.”

This Privacy Policy applies to all products and services provided by Longbridge including the Longbridge mobile device applications (“App”), and the Longbridge websites. By accessing or using our services, systems, website, and apps, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Policy, and our Practices and Terms of Service. Some of our services may have additional privacy guidance, and in addition to this Privacy Policy, we will also follow such additional privacy guidance to protect your privacy.

This Privacy Policy describes how and when we collect, use, and share your information across our website, App, SMS, APIs, email notifications, software applications, buttons, and our other covered services that link to this Policy (collectively, the “Services”). When using any of our Services you consent to the collection, transfer, storage, disclosure, and use of your information as described in this Privacy Policy. This includes any information you choose to provide that is deemed sensitive under applicable law. This Policy is a legally binding agreement between you (“you” or “user”) and us.

When this policy mentions “we” or “us,” it refers to Longbridge as the controller of your information under this policy. Irrespective of which country you live in, you authorize us to transfer, store, and use your information in the United States, and any other country in which we operate. In some of these countries, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those in the country where you live.

Longbridge provides an annual privacy notice in accordance with the Gramm-Leach-Bliley Act (GLBA) and SEC Regulation S-P. The annual Reg S-P notice covers the nonpublic personal information (NPI) collected in connection with our brokerage services, including information generated through your use of the artificial intelligence (“AI”) Financial Agent and the AI Non-Financial Agent. Customer records, including AI recommendation logs, are retained for the periods required by applicable FINRA and SEC rules.

IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY, PLEASE STOP USING THE APP IMMEDIATELY AND, WHERE AVAILABLE, UNINSTALL IT IF RELEVANT.

If you have any questions about this Policy or the Services, please contact us at support@longbridge.com.

This Policy is designed to help you understand the following:

  1. How we collect and use your personal information
  2. How we use cookies and similar technologies
  3. How we share, transfer and publicly disclose your personal information
  4. SMS Messages
  5. How we protect your information
  6. Notice to California Residents
  7. Notice to Residents of Colorado, Connecticut, Virginia, and Utah
  8. Accessing and Modifying Your Personal Information
  9. How we protect minors’ information
  10. How does your information move globally
  11. How is this Policy updated
  12. How to contact us

1. How we collect and use your personal information

When you use our products and/or services, your personal information may be collected and used in the following scenarios:

a. Information that you provide when you create an account.

When you choose to create a Longbridge account with your email address or mobile phone number, we will collect this kind of contact information. We may send emails, text messages, or push notifications to you. You may follow the relevant notice to unsubscribe related services.

When you register Longbridge with your existing Google account, Facebook account or other third-party accounts, we will obtain your personal information from the third party, such as your images, your nickname or username.

If you do not have a Longbridge account or use Longbridge without a login, you will not be regarded as a client of Longbridge. There will be no business relationship between you and Longbridge when you use Longbridge without a login.

You can also add or link your mobile phone numbers, email addresses, and third-party accounts to your existing Longbridge account. We will collect this additional information so you can log in to Longbridge using those credentials.

b. When you use our Services, we may automatically collect and store your usage information of Longbridge products and services. This kind of usage information includes but is not limited to how you access our Services, your actions on the Services, including your interactions with others on the Services, photos or media you upload to the Services, and other content you provide (“Usage Information”).

c. We will only access your device camera and photo album with your permission when you want to upload photos onto the Longbridge help center, update your account profile image, or post photos in the Longbridge community.

d. Longbridge also collects certain categories of Sensitive Personal Information—such as government identification numbers and financial account information. Sensitive Personal Information also includes AI interaction data—such as queries, prompts, and conversation logs you generate through use of the AI Financial Agent and AI Non-Financial Agent—which may contain information about your assets, financial situation, investment goals, and personal circumstances. This data is processed as described in the Automated Analysis and Artificial Intelligence section below and is primarily for identity verification, regulatory compliance, fraud prevention, and servicing your account.

e. We will only access your device microphone with your permission when you want to use a voice command to search stocks or place a trade.

f. We will only access your device calendar with your permission when you want to add alerts or economic data to your calendars.

g. Due to anti-money laundering and customer identification obligations, and in accordance with applicable U.S. laws and regulations, when you apply for a trading account you will be required to provide certain identifying information, including your full legal name, date of birth, U.S. residential address, email address, and a government-issued identification number. We may also require you to upload a copy of a valid government-issued photo identification. Longbridge currently opens accounts only for U.S. residents.

2. How we use cookies and similar technologies

For your cookies in website services, you can manage the content settings as you prefer, and most browsers give you the ability to manage cookie features. At the same time, you can enable a “Do Not Track” (“DNT”) feature so that you will not be tracked through the use of cookies. Please see our Cookie Policy for additional information.

3. How we share, transfer and publicly disclose your information

We do not disclose your private personal information except in the limited circumstances described here.

Service Providers: We engage service providers to perform functions and provide certain services. For example, we use a variety of third-party services to help us understand and improve the use of our Services, such as Google Analytics. We may share your personally identifiable information (“PII”) with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your PII data only on our behalf and pursuant to our instructions. We share your PII to open and maintain an account at our clearing broker. We also share your payment information and billing address with payment services providers to process certain payments; prevent, detect and investigate fraud or to prevent and detect other prohibited activities.

Law, Regulation, and Government: Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or regulatory or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our or our users’ rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.

Business Transfers and Affiliates: In the event that we are involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred to a successor firm as part of that transaction. This Privacy Policy will apply to your information as transferred to the new entity. We may also disclose information about you to our corporate affiliates in order to help provide, understand, and improve our Services and our affiliates’ services. We share your personal information with Longbridge AI Technologies LLC (“LBAI”), our affiliated technology provider that operates the AI platform infrastructure supporting our brokerage and AI-powered advisory services. LBAI uses this information solely to provide technology services on our behalf and is subject to confidentiality and data security obligations consistent with this Policy. California residents should see the Notice to California Residents below for additional rights governing affiliate data sharing.

Public Information: We may share or disclose your public information, such as your public user profile information, and public comments.

4. Text Messages

If you provide your mobile number, you consent to receive text messages (which can include SMS, MMS, iMessage and RCS messages) from Longbridge and its third-party marketing vendors related to your account, transactions, and promotional content, as permitted by law. We value your privacy and will not share, sell, rent, or otherwise disclose your mobile number to third parties for their marketing purposes without your consent. Message frequency may vary depending on your interactions with us, such as purchases, preferences, and service updates. Message and data rates may apply depending on your mobile carrier and plan and any charges are your responsibility. We only collect the information that is necessary to operate our services and comply with all applicable Telephone Consumer Protection Act regulations and the National Do Not Call Registry. We cooperate with law enforcement and regulators as required; however, we challenge any overbroad requests for user data and notify users of any legal process, giving you the chance to defend your rights. Your consent to receive SMS messages is not a condition for purchasing any goods or services from us.

Depending on your state of residence, you may have additional privacy rights under applicable state laws. To exercise any of these rights, you may contact us at support@longbridge.com. We will verify your identity and respond as required under applicable law. If you are a resident of California, Colorado, Connecticut, Utah, Virginia, or other states with comprehensive consumer privacy laws, please contact us for information about how to exercise these privacy rights. You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. For assistance, reply HELP or contact our customer support team at support@longbridge.com.

5. How we protect your Information

We have physical, electronic, and procedural safeguards that comply with federal regulations to protect your personal information. We take all reasonable security measures to protect your information against loss, improper use, unauthorized access or disclosure. We will work within the reasonable security standards and use a variety of security measures to protect the security of information. We have established a specialized management, process and organization system to ensure information security. For example, we strictly restrict the employees who can access information, requiring them to provide unique authentication to access information and comply with their confidentiality obligations and conduct audits.

We have established an emergency response plan. If there is a security breach involving the personal information of our users, we will activate the emergency response plan to prevent the expansion of such security incident and take appropriate measures to inform you In the event of a cybersecurity incident that results in the unauthorized access, use, or disclosure of customer information, we will promptly investigate the matter and take appropriate remedial action. Customers whose information may have been affected will be notified in accordance with applicable laws and regulations. Such notification may include details regarding the nature of the incident, the types of information involved, steps we have taken to address the issue, and recommended actions customers can take to protect themselves.

Longbridge will notify affected individuals of any unauthorized access to customer information as required under the amended SEC Regulation S-P, generally within 30 days of discovery, unless law enforcement requests a delay or applicable state law requires a shorter notification period. New York residents should be aware that cybersecurity incidents may be reported to the New York Department of Financial Services within 72 hours where required by the DFS Cybersecurity Regulation (23 NYCRR 500). Notification timelines for other states vary; in all cases Longbridge will comply with the most stringent applicable requirement.

Longbridge also maintains and enforces a written Identity Theft Prevention Program in accordance with SEC Regulation S-ID.

6. Notice to California Residents

If you are a California resident, please see below details about the personal information we collect about California residents and the rights afforded to them under the California Consumer Privacy Act (“CCPA”). References to “CCPA” in this section include the CCPA as amended by the California Privacy Rights Act (“CPRA”). In addition, California residents have rights under the California Financial Information Privacy Act (“CalFIPA”) regarding sharing of nonpublic personal financial information with affiliated companies. Specifically:

(a) CalFIPA Affiliate Opt-In — We will not share your nonpublic personal financial information with LBAI or any other affiliated company for marketing purposes without your prior affirmative consent (opt-in).

(b) Automated Decision-Making Opt-Out — To the extent required by applicable California law and regulations, you have the right to opt out of automated decision-making, including profiling that produces significant legal or financial effects, such as AI-generated investment recommendations. To exercise this right, contact support@longbridge.com.

(c) AI Interaction Data — Queries and conversation logs generated through your use of our AI agents are collected and processed solely for the purposes described in the Automated Analysis section and are not sold to third parties.

Subject to certain limitations and exceptions, the CCPA provides California residents the following rights:

  1. The ability to request the detailed personal information we collect;
  2. The opt-out of the sale of personal information, if applicable. Longbridge does not sell personal information;
  3. The option to control and delete personal information in accordance with CA law and our regulatory obligations. Longbridge gives all users the option to delete cookies from visits to our products and websites. To do so, please contact our customer services at support@longbridge.com.
  4. Not be discriminated against for exercising rights they have under CCPA.

In accordance with California law, we will not share information we collect about you with nonaffiliates except with your consent, as allowed by law or as required by our regulators. For example, we may share information with your consent or to service your accounts. Among our affiliates, we will limit information sharing to the extent required by California law.

For exercising CCPA specific rights, please contact our customer support team at: support@longbridge.com. We may verify your request by asking you to provide information that matches information we have on file about you. You can also designate an authorized agent to exercise these rights on your behalf, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.

7. Notice to residents of states with Comprehensive Privacy Laws

If you are a resident in any of the states listed below, you have certain additional rights to access, delete, and correct your personal information, which may be exercised by contacting support@longbridge.com. Residents of these states with enacted comprehensive privacy laws also have the right to opt out of automated decision-making technology, including profiling that produces significant legal or financial effects. This right applies to AI-generated investment recommendations made by our AI Financial Agent. To opt out, contact support@longbridge.com.

7.1 Colorado residents: Automated Decision-Making Technology (ADMT) disclosure: This section applies to Colorado residents and describes our practices regarding automated decision-making technology under the Colorado Artificial Intelligence Act, as repealed and reenacted by Senate Bill 26-189 (“the Act”), effective January 1, 2027.

7.2 What is ADMT? “Automated decision-making technology” or “ADMT” refers to technology that processes personal data and uses computation to generate output — including predictions, recommendations, classifications, rankings, or scores — that is used to make, guide, or assist a decision, judgment, or determination concerning an individual, which include use of our AI Financial Agent in generating recommendations.

7.3 Your Rights Regarding Covered ADMT You have the right to: (i) receive a plain-language explanation of the covered ADMT’s role in the decision, the principal factors that affected the outcome, and your rights under this section, provided within 30 days after the decision; (ii) request correction of factually incorrect or materially inaccurate personal data that was used in the decision; and (iii) request meaningful human review and reconsideration of the decision, which we can only provide to the extent commercially reasonable.

NOTE: BECAUSE LONGBRIDGE DOES NOT EMPLOY INDIVIDUALS THAT HAVE THE ABILITY TO PROVIDE A HUMAN REVIEW AND RECONSIDERATION OF THE AI FINANCIAL AGENT’S RECOMMENDATION, YOU HAVE TWO ALTERNATIVES: (I) YOU CAN CHOOSE TO OPT OUT OF USING AI ENTIRELY; OR (II) YOU CAN CHOOSE YOUR OWN SELF-SELECTED FINANCIAL ADVISER TO REVIEW THE RECOMMENDATION PROVIDE BY THE AI FINANCIAL AGENT.

7.4 Illinois residents who use any biometric authentication features (including voice commands) should be aware that biometric data may be collected subject to the Illinois Biometric Information Privacy Act;

By enabling biometric authentication, you acknowledge that Longbridge and its service providers may collect, store, and use your biometric identifiers solely for identity verification and account security purposes. You have received notice of the purpose and retention period for such information and voluntarily consent to its collection, storage, use, and destruction in accordance with the relevant sections of the Longbridge Privacy Policy.

Certain other states provide residents with additional privacy rights regarding the collection, use, disclosure, and sharing of personal information. Depending on a customer’s state of residence and applicable law, customers may have rights that include:

  1. The right to know what personal information is collected, used, disclosed, or shared.
  2. The right to request access to personal information maintained by the firm.
  3. The right to request correction of inaccurate personal information.
  4. The right to request deletion of personal information, subject to legal and regulatory retention requirements.
  5. The right to limit or opt out of certain sharing of personal information with nonaffiliated third parties, where such rights are provided by applicable law.
  6. The right to receive information regarding the categories of personal information collected and the purposes for which the information is used.
  7. The right to be free from discrimination for exercising applicable privacy rights.

The availability and scope of these rights vary by state and may be subject to exceptions under federal and state law, including requirements applicable to financial institutions.

Customers who wish to exercise applicable privacy rights, including any available right to opt out of information sharing, may contact the Firm by email at support@longbridge.com.

The Firm will review and process requests in accordance with applicable federal and state privacy laws. To protect customer information, the Firm may take reasonable steps to verify the identity of the individual making the request before responding.

8. Accessing and Modifying Your Personal Information

If you are a registered user of our Services, we provide you with tools and account settings to access, correct, delete, or modify certain personal information you provided to us and associated with your account. You can also download certain account information, including your portfolios.

You can permanently delete your Longbridge App. When your accounts have been deactivated, your account, including your name, username, and public profile, will not be not viewable on Longbridge App. For up to 30 days after deactivation, it is still possible to restore your account if it was accidentally or wrongfully deactivated. Absent a separate arrangement between you and us to extend your deactivation period, after 30 days, we begin the process of deleting your account from our front-end systems. Certain information will be retained as required by applicable securities, tax, anti-money laundering, and record-retention laws and regulations, notwithstanding a deletion request.

Keep in mind that search engines and other third parties may still retain copies of your public information, such as your posts and comments in the Longbridge community, even after you have deleted the information from the Longbridge App or deactivated your account.

9. How we protect minors’ information

The Services are not directed to children, we do not intentionally collect information from children. If you have any concerns about your child’s privacy, please contact us. We will take appropriate steps should we learn that we have unintentionally collected personal information from your child without your consent.

10. How does your information move globally

While Longbridge currently offers brokerage accounts only to U.S. residents, certain technology services supporting the platform may operate globally. As a result, personal information may be processed or stored in jurisdictions outside the United States subject to appropriate safeguards.

11. How is this Policy updated

Longbridge reserves the right to change and update this Privacy Policy from time to time, for example, to reflect any changes to how Longbridge processes your Personal Information or changing legal requirements. The most current version of the policy will govern our current policy and the use of your information. If we make any change to this policy that, in our sole discretion, is material, we will update the policy on the Longbridge website. Please pay attention to the most updated version of Longbridge Privacy Policy on the Longbridge website, at Longbridge.com. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

All Longbridge services are subject to this Privacy Policy; however, some services have their own specific privacy guidance or statements. These service-specific privacy statements describe in greater detail how we process your information for those services. If this Privacy Policy is inconsistent with the privacy guidance or statement applicable to a particular service, the privacy policy for that service shall prevail.

12. Automated Analysis and Artificial Intelligence

Longbridge uses automated systems, including artificial intelligence and algorithmic tools, to analyze customer information for the following purposes: (a) fraud detection and prevention; (b) regulatory compliance, including anti-money laundering and customer identification; (c) investment analytics and portfolio analysis; (d) generating investment recommendations subject to Regulation Best Interest (“Reg BI”); (e) personalized platform insights; and (f) improving platform functionality and AI model performance. These tools analyze account activity, transaction data, investment profile information, and AI interaction data (including queries and conversation logs generated through your use of the AI Financial Agent and AI Non-Financial Agent). Longbridge’s affiliated technology provider, LBAI, operates the AI infrastructure and may access customer data solely for these purposes. Longbridge does not sell customer information and does not use automated systems to make investment decisions on behalf of customers without their direction or consent. Records of AI-generated investment recommendations, including the customer profile data used to generate each recommendation, are retained as required by applicable FINRA and SEC recordkeeping rules.

13. AI Financial Agent and AI Non-Financial Agent

The Longbridge platform provides two AI-powered conversational tools: (1) the AI Financial Agent, which provides investment-related information, portfolio analysis, market data, and, where applicable, investment recommendations subject to Regulation Best Interest; and (2) the AI Non-Financial Agent, which provides general, non-investment-advice-related assistance. These tools analyze your queries, investment profile, account activity, and other account context to generate responses. When the AI Financial Agent provides an investment recommendation, it uses your current investment profile (including risk tolerance, investment objectives, time horizon, and financial situation) and available market data to generate a recommendation. A record of each recommendation and the profile data used is retained as required by applicable law. AI-generated responses, including investment recommendations, may be incomplete or inaccurate and should not be relied upon as the sole basis for investment decisions. Securities recommendations, subject to Regulation Best Interest, generated by the AI Financial Agent are made based on the information available in your investment profile at the time of recommendation; they do not constitute ongoing investment advice and your account is not monitored on an ongoing basis for continuing risk. Customers in Colorado and other applicable states have the right to opt out of automated decision-making for consequential decisions and to request human review of AI-generated investment recommendations. However, having a human review of an AI-generated investment recommendation specific to your account is not a service offered by Longbridge. If you choose to opt out of AI-generated recommendations and other automated decision-making functions, you should consider whether an account at Longbridge will meet your expectations. To exercise this right, contact us at support@longbridge.com.

14. Bank Linking and Financial Data Aggregation

Longbridge may allow customers to link external bank accounts or financial accounts to their Longbridge account in order to fund their accounts, transfer assets, or verify account ownership. These services may be provided through third-party financial data aggregation providers. When you choose to link a bank account, certain account and transaction information may be shared with Longbridge by the provider to facilitate account verification, funding transactions, and fraud prevention. Longbridge receives this information solely for the purpose of providing the services related to your account and does not sell such financial information to third parties.

15. How to contact us

If you have any questions, comments or suggestions about this privacy policy or data processing. You can contact us at support@longbridge.com.